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Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful Business

Posted By Darren Rowse 24th of November 2015 Blog Promotion, General, Writing Content 0 Comments

Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful BusinessI’m really excited about this episode of the ProBlogger Podcast, as today I am sharing my interview with Dan Norris: serial entrepreneur and founder of WP Curve (which gives bloggers access to WordPress developers for unlimited small jobs). Dan recently spoke at the Australian ProBlogger event as part of the Small Business Bootcamp, which we ran in partnership with Telstra Business, and his session was one of the highest-rated of the whole weekend.

In today’s episode, we talk about content marketing, how to differentiate yourself from millions of others doing the same thing as you are, and how to scale your business. Dan also gives insight into how he came to start WPCurve and what they offer to bloggers who need quick WordPress tweaks and peace of mind.

We also discuss what exactly is content marketing (and why bloggers need to care about it), examples of people doing it just right, and how you at home can do it too. We talk about what mistakes Dan sees bloggers making, how he tracks metrics, niches, storytelling, monetization, and his top tips to get eyeballs on your content.

You can find the show notes to episode 64 of the ProBlogger podcast here – we’d love to hear your feedback on our chat!

Further Reading:

 

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
Comments
  1. This is a very impressive post indeed. I guess you have put lot of efforts to produce this post and it’s very useful for me and other bloggers as well. Thanks for sharing such an excellent post.

  2. content marketing is critical for any business looking to build itself from scratch to getting massive amounts of visitors from search engines and social networks. As you mentioned in a previous blog post, “Evergreen content” is more preferred by search engines versus blog posts or webpages within content. Search engines prefer content marketers who write “lots and lots of Evergreen content,” because search engines thrive off of serving updated and useful information in “longtail content format.”

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