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How to Drive Traffic to Your Blog Through Your Archived Material on Facebook

Posted By Guest Blogger 24th of August 2015 Blog Promotion 24

This is a guest contribution from Jonathan Goodman.

I love discovering systems that work in the background so you can focus on your blog.

What I’m going to detail is like the concept of compound interest.

At the beginning, the effects will be small  – but over time, as the system continues to work and you keep adding into it small bits, it becomes a monster.

It involves Facebook. And while much has been said about Facebook’s diminishing reach, it still stands as the best platform to find and gather a purposeful audience and promote a blog.

What I want to share with you isn’t how to spam. It’s not how to copy and paste a quote onto a pretty picture and hope that it somehow goes viral. And it’s definitely not how to steal somebody else’s video and upload it as your own. I want to share an intelligent way to generate a perpetual promotion engine.

A couple screenshots taken on a random day to show that I’m not some guy who just talks about this stuff. I use it to build my own site.

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But don’t get me wrong, this is not about vanity metrics like Facebook likes. It’s about email list growth.

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A good string of days for email growth, admittedly, but it does happen. 150-350 email leads per day, much of it from Facebook, is where the site sits at right now and each week those numbers continue to inch up.

So what is this magical system?

First, it’s nothing magical.

This is about embedding videos from your Facebook page on your blog. After showing you how to do it, I’ll describe the power with it for promoting your blog and gaining leads. Beyond that there’s a few details to generate more traction both on your videos on your blog.

First, the tech stuff

In order for the embed to render on a WordPress site, you’ll likely have to embed some code into your site. I’m technologically illiterate but sent this post from Facebook to my web guy.

From there, it’s easy. Here’s a walk through:

Step 1: Upload a video to Facebook (sharing a YouTube link won’t work. You’ll have to upload the video manually)

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Step 2: Navigate to the videos permalink page by clicking on the date just under the video’s name.

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Step 3: Click the “embed video” link on the bottom right side.

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Step 4: Copy the embed code that pops up.

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Step 5: Paste the embed code into the HTML editor of a blog post wherever you want the video to appear.

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On the top is the technical mumbo-jumbo and beneath it is how the video renders on your site. The above is from an article that serves as a good example of this system teaching how to fix butt wink in the squat.

Note: You can take any video from any page on Facebook and embed it into your blog the same as you’d embed a YouTube video. Not a bad idea but you miss the real value of these embeds.

Now that you know how to embed videos, let’s look at all the components of the video once it renders on your site:

The video will show two ways: One if it’s not currently being played, and one if it is.

If the video isn’t being played there’s three places to click other than the play button:

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Along with the clickable parts, the existing video views on the bottom left adds a level of social proof.

The video name – takes the user to the video’s permalink page hosted on your Facebook page.

Your Facebook page name – takes the user to your Facebook page.

The Facebook logo – takes the user to the video’s permalink page hosted on your Facebook page.

Note: All links open in a new window so don’t worry about it navigating the user away from your blog post.

If the video is currently being played there are five places to click other than the regular video navigation buttons:

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The video name – takes the user to the video’s permalink page hosted on your Facebook page.

Your Facebook page name – takes the user to your Facebook page.

A Facebook “like” button – The user can “like” the video right from your blog.

A Facebook “share” button – The user can share the video right from your blog.

The Facebook logo – takes the user to the video’s permalink page hosted on your Facebook page.

Now comes the ninja stuff

Facebook’s putting a big push on video. They autoplay all over your feed and spammy videos stolen by unscrupulous page owners are everywhere.

Before going further – don’t steal videos! I’m sure that you see other disrespectful page owners doing it. Not only is it illegal but you’ll also get shut down. It’s simply a matter of time. I’ll show you the different ways to get videos to use in a bit.

The first benefit to using video on Facebook is that it has a high organic reach.

You can then embed that same video into as many blog posts as possible. As you’ve seen above, each video embed has a number of different options to generate traffic for your Facebook page but also share and/or like your video directly from your blog.

Having a video embedded into your blog will also increase the average time a user spends on your site decreasing “bounce time.”

Facebook views your page as more valuable if users click a link from your page and stay there for longer. It’s also an important determinant for search engine visibility.

That’s not the fun part – this is:

In August of 2013, Facebook announced a change to its algorhithm called “story bumping.” Facebook’s old formula, while not completely known, was largely determined by something they called “time decay” — if your status update was more than a few hours old, there’s not much chance it would ever be seen again.

Story bumping changed things. If an old status update (i.e., a video) is getting new interaction, Facebook will selectively “bump” this story to the top of the news feed for people who haven’t seen it.

Both users of your page who didn’t see it the first time and new users who might be highly relevant to you based off friends of theirs who “like” your page.

The result is that old, archived (video) status updates that are getting new interaction can and do get “bumped” to new viewers. The result, well, looks something like this every time that you log in when you do it right:

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Two random screenshots of my notifications list for the page. In the second one you see 11 different things being shared within a 12-hour period.

And this process compounds upon itself. I can’t login to Facebook after leaving for a few hours without at least 40 new notifications (that’s 40 different things happening when I was gone. 100 people sharing one status update counts as one).

I should also note that all shares and interaction are not equal. Aim to share high-value materials and include a call-to-action to join your email list on almost every one.

Interaction is the name of the game. What I’m about to describe will get you interaction perpetually on old status updates. Archived materials go to work for you while you sleep finding you new readers and email subscribers.

Here’s why: Embedding videos into blog posts allows them to sit forever on your blog. A user who sifts through your archives and “likes” a video embed from a year ago could cause that video status update to “bump” in Facebook, thereby showing it to new users who then bump it more and give it new life.

Apart from hoping that old blog posts rank in search engines or users sifting through your archives, we also re-share old articles periodically on our page. An old article share with three Facebook embeds is like sharing four status updates at once.

Let’s say all get interaction and all have a call to action for a squeeze page at the bottom. Now you’ve got four status update sharing to four different audiences, all promoting your email opt-in.

How to Generate Videos to Use?

To share videos you’ve got to have ones that you own or have permission to use, obviously, but too often people scrape videos and upload them as their own without permission. Here are three ways to get videos to use:

Scrape your own YouTube channel: If you’ve got an existing archive of videos on YouTube, start systematically uploading them to Facebook one at a time. We do 6-10/week now. YouTube is Google property and Facebook will look at them as unique content.

Ask for permission: I never did much with YouTube, so asked a few dozen fitness coaches who had great channels to repurpose their videos at my discretion on my Facebook page. I’ve got access to over 2500 videos to use. In the video description I give full attribution with links to the owner’s materials and make sure to note whom the video belongs to and that it’s used with permission.

Film your own: For every article that you write, film a 1-2 minute video highlighting the benefits of the main points. Upload this video to Facebook first and embed it into the blog post.

After you’ve started to upload some videos, you can organize them into playlists on your video page as well.

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Some notes on the small details to get more out of your videos

Generally videos lasting 1-2 minutes work best. That said, I’ve had 10-minute videos that have done well, but they’ve got to be good.

The title and video description is where most miss the mark. A video simply uploaded to Facebook won’t drive a lot of email opt-ins or generate a lot of videos if you don’t do it right.

Write the video meta-data the same as you’d write a sales letter:

Title – Give the video a short, descriptive and punchy title.

Lede – Use 1-2 short sentences to hook the reader and expound upon the benefits that he/she will gain from the video.

Steps to solving (optional) – I’m not sold on the importance on this yet. We’ve got to do more research, but it doesn’t seem to hurt. Add a paragraph or bullet list summarizing the actionable steps gone over in the video to achieve the benefits in the title/lede.

Call to action – Tell them what to do next. I use a short line to first identify them as a personal trainer and then entice them to come to the PTDC’s about page (that we use as an email opt-in).

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“Set it and forget it” systems that work for you and get better with time are fun to discover. Facebook video embeds aren’t being used but can explode views on your website, generate a perpetual audience to your old material, and grow your email list.

I hope it works as well for you as it has for us.

Jonathan Goodman likes to think and experiment with better ways to “do” new media and live a fun, successful, and fulfilling life. He’s been called “Sun Tzu” buried under 40 layers of fun. If you want to know more about high-potency Facebook promotion, click here to claim a free guide to improve the reach of your status updates.

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Comments
  1. Now his is something revolutionary! I did not have a clue about this method. Has anyone try it?

  2. This is sounding kind of like genius…I’ve been thinking about doing videos for some of my blog posts, had thought I’d host ’em on YouTube and embed but maybe will try this approach instead. Thanks for the tip!

  3. Very interesting strategy you have there – I think I will definitely need to try this. It makes sense! The hard part is getting the video content – I don’t have time to make it.

  4. Thanks for sharing this cool resource,Jonathan. I will surely use this strategy.

  5. Oh, so facebook seems to be the most powerful source of free traffic after reading this article..

    Great job Guest Blogger ;)

  6. I used to share my videos on Youtube but I have to try this new methode :)
    Thank you for sharing i with us :)

  7. Hi

    Nice trick !

    There is for me just a pb : if you put Facebook Video on your blog, it will decrease the views of your Youtube vidéos.

    What I could see would be to embed the facebook & the youtube video in the Blog post…

    What’s your mind about this ?

    Thanks !

    • The decision comes down to whichever platform you want to develop more. The benefit of Facebook is that by embedding the Facebook videos into the blog you take advantage of the perpetual story bumping feature growing your page. YouTube is a noisier platform for video whereas few people are using Facebook video effectively.

  8. All I can say is wow. This is a very nice and useful trick to get more traffic to your as well as more Facebook page likes. This will work very well if you have post that rank well for high volume keywords.

  9. What an amazing tutorial Jonathan,

    This is a great addition of Facebook,
    And i so much love the idea. Its something everyone will have to check out. I’m sure this tactic will bring more visitors to a any site if done properly.

    I will check it out and give you a feedback. Though I’m also not a tech guy but i will find a way to get around it.

    Thanks for sharing.

  10. Super useful tips! Thanks Jonathan and Darren.

    I’m loving the love Facebook is giving videos right now – still very under-utilized.

    I recently started a blog series on Facebook (native) videos, including how to add them to a list or as a featured video, add to a Facebook Cover photo with a call-to-action button, or choose or upload a custom thumbnail.

    But I haven’t added Facebook video embeds yet into a blog post, duh!

    Definitely something I’ll be doing more of now.

    Thanks for sharing the stats and “bumping” example too.

  11. I’ve been looking for way to get more traffic to my blogs . I think posting videos on facebook and embed them on My blogs will derive traffic to my blog.

    thank you for sharing :)

  12. Hi,
    amazing trick.
    It’s a very interesting strategy. Thanks for sharing.
    But as Will says: “The hard part is getting the video content”
    Anyway, I will definitely try this.

  13. Jonathan, do you need to install a plugin or an embed player for this to work? I’ve been trying to embed a video in my post and just cannot get it to work!! Love the idea…having trouble with the execution!

    • Amanda Jessop says: 09/01/2015 at 5:32 am

      I have been having the same problem when I try it. It just shows up as text. Normally I can embed a Youtube video the same way I am doing this FB method, but this FB method isn’t working for my site.

  14. Wow! Thank you for sharing. Learned a new thing today. It’s very informative and very helpful. I will definitely try this.What a way to promote in facebook and gather an audience.

    Tony

  15. I realise that videos are the way of the future. Can you recommend any video making software that will make it easy and inexpensive to create great video material on my PC?

  16. Thank you for this – it’s a new one to me and I’ve just tried it for the first time and discovered something that may make things easier for WordPress folks.

    After getting the right embed code and trying to put that into WordPress and it not displaying anything but text, I was about to send my web gal that stuff about needing extra code. But then I tried something.

    I just copied the Facebook clip’s URL into my post and it worked.

    Super simple. Phew! So if anyone else is pulling their hair out, give that one a try.

  17. I’m so excited about using this method, and tried it immediately on one of my blog posts that I knew I had posted a video for on Facebook. Not sure what I’m doing wrong, but it only shows up with actual post dialogue and not the actual video. I’ve selected the “Embed this video” option on the video post as suggested, and copy and pasted the text. Any clues?

  18. Thank you for sharing the information. I will try in my blog soon and test it. Hopefully i will get a good result.

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