This is a guest contribution from Al Gomez.
So, you have a new business – a new product to market. So now what’s next? Perhaps you are thinking about getting traffic, or how to have more visitors to your website? If so, then expect that your mind will be abuzz with terms such as social media, SEO, AdWords, videos, banner ads, articles, etc.
Or, it will be empty and blank.
Search Engines are what you need, despite all the buzz about social media. Google, Yahoo, and Bing remain a main source of traffic for many people. SEO can help you get there, simple as that. However, SEO is often confused with different technical tactics. If you are a search engine marketer,the tactic sounds technical, spammy, and secretive – it’s not worth your time. One great SEO strategy that works best in search engine marketing is making your website a valuable resource. But, before going into it deeper, let me discuss first the importance of having a good SEO strategy.
SEO Strategy and Its Importance
SEO is the first concern when talking about traffic- despite the presence of social media. But what can you do and how are you supposed to do it to have the traffic you’ve been wanting for a long time?
It has been a common trap to get caught up in various tactics. These tactics, for the most part, may hurt your reputation, and worse – won’t work. If you focus on pleasing the people as your prime concern, you’ll end up ignoring SEO strategy and still be fine. But, this is not what search engine marketing is all about! Getting to grips with SEO the right way is a major help. There is no need to complicate things, just don’t ignore them. Among the many strategies that Search Engine Marketers employ to take the business higher, one of the most ignored is to make the website a valuable resource – making the website a one-stop spot for everyone and let users leave satisfied they found everything they wanted.
The Strategy: Make the Website A Valuable Resource
The best SEO geeks at present focus on how they can please the people first, then, the search engine. The key point is that, you can actually do well in SEO by creating content that people would want to save, bookmark, share, comment on, and make as a reference. When you can make this happen, this would indicate that they see your content to be useful and they want it to be a reference for future use. This is what the search engine is looking for and in return, it will reward your content with higher rankings.
Custom Google Analytics
To intensify this strategy, you can make use of custom Google Analytics to give you an idea of your useful content and make a difference by serving as a reference material that will be of great help in solving your readers’ concerns and needs. Being reference material is good for ranking, given that it is likely to be shared, clipped, and linked to – a long-term value for your website.
Additionally, being a valuable resource will serve as a foundation for your content marketing strategy. Being a “valuable resource” may not sound as sexy as “engaging content” or “going viral”, but sure thing, it is a much better way to spend your time on, more so when you are just starting out.
Investing a significant amount of time on using SEO the right way is a must. There might be so many strategies around, but not all of them will be applicable to what you can offer to the people. It’s time to be picky – make sure that you’ll stay immortal on the web and people will always be craving what you have in store for them.
Al Gomez is an SEO Expert – working as an SEO consultant and strategist for the last seven years. He focuses on improving website visibility across different industries, including e-commerce websites, health and technology, legal and law, consulting firms, real state, SEO in Los Angeles, and many more. He has also acquired extensive experience in the field of Online Marketing, Social Media Marketing, Google Adwords (PPC), Email Marketing, Web Development, and other SEO strategies. Know more about Al Gomez by visiting his blog.