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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

Screen Shot 2014-08-08 at 4.26.49 pmThis is a guest contribution from online journalist and entrepreneur Megan Ritter.

Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you don’t necessarily have to break the bank anymore to have the latest and greatest in technology. Simply put, today’s tech makes even the most grueling daily tasks, like banking, as easy as tapping a screen a few times. 

And while we continue to jump back-and-forth between the sizes of our devices (big to small, to big again), both smartphones and tablets are evolving to meet at a 7-inch “SmartTab” form factor, allowing the two different functioning capabilities of a smartphone and tablet to become one. In addition, there will be wearable smart devices, so there will be multiple ways that a person can participate in mobile commerce.

Mobile Tech: Pros and Cons

The number of features built into a tiny device like a smartphone are nearly endless, and with those features come plenty of opportunities, particularly for those in the mobile commerce industry. The bulky PC desktop and even the laptop have largely been shrunk to a fraction of their size, and now a mobile phone can perform nearly all the functions of a PC or a laptop. Mobile commerce allows the consumer to purchase from a business at their own convenience. Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps.

Consumers who participate in the on-the-go, mobile shopping experience expect the entire process to be quick, so it is essential that businesses also make their websites easily accessible and compatible with mobile shoppers as well. Near field communication (NFC) can also assist in mobile commerce. This allows a mobile device to broadcast information over short distances and uses this technology by taking your digital financial information to make payments online. 

However, there are a few roadblocks to be overcome regarding this technology—many devices still do not have NFC, and those that do are a bit more expensive than a regular smartphone. These barriers to entry are causing both consumers and businesses to find cheaper alternatives in the meantime while NFC is being phased into smartphones.

Mobile Revolutionizes Marketing and More

Mobile devices have also caused a marketing revolution. No longer can marketing be done by traditional methods alone—many businesses should have a strategy where they can market their products and services via mobile device. Businesses have started using QR codes so that people can use their mobile devices to find out more about a certain business and its products and services. Mobile devices also play a large part in loyalty programs—you can get discounts or free products for checking in on Facebook, for example.

In addition to business, pleasure and entertainment have become largely active on mobile devices—many games today offer the option of in-app purchases, and people can easily watch their favorite shows, movies, and YouTube videos in the palm of their hand. If technology can tell us anything about what consumers want, it’s convenience. That means that you need to make your brand’s services available when your customer wants them, and by making your business mobile-friendly, you’re giving them a reason to keep coming back. 

Director, Anybody?

People love using their smartphones to consume content; now they can use it to create content as well. Whether it’s a seven-second Vine or a YouTube video a few minutes in length, creating content via mobile devices will increasingly become the norm as their specifications come to match those of several devices: desktop PCs, cameras, and even sound recording equipment. You don’t necessarily need a studio or a movie set to become a content creator—just whip out your smartphone and let your creativity (and your device) get things rolling.

The Next Step

As the saying goes, necessity is the mother of invention. As the demand for mobile commerce increases, businesses must adapt to their consumers’ wants and needs, which will lead to new innovations in the field. Unlike some previous inventions, however, all of us can participate, and we should all be trying our best to move mobile commerce forward for the economic benefits and the sake of innovation.

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Comments

  1. Rajjaiswal says:

    Nice article.
    As we grow we become advance and hence need advanced technology with faster activity.smartphones and tablets are playing an important role in the market.
    Thanks for sharing.

  2. Ryan Thomous says:

    Thanks for providing nice information topic on increase business led by Mobile Commerce. This is a truth that mobile commerce is playing big role in e commerce business And businessman can generate led by latest technology.

  3. DNN says:

    Alongside affiliate marketing, mobile commerce is the next biggest thing in online advertising. At the recent Affiliate Summit East 2014 event, there were mobile commerce advertisers all over the place at ASE14 meet market. Affiliates and bloggers who are not yet serving content to the mobile market should be in the process of making their sites mobile friendly ASAP, because there’s billions to be earned just from mobile ad affiliate programs alone!

  4. Emmanuel says:

    Hello Megan,

    There is of course no doubt the world of technology is now heading towards to mobile. Now all that the computer or laptop does, the mobile can do better and so channeling commerce to go along with is more or less like being a visionary business personality.

  5. Hi,

    Mobile phones have been on increasing demand, with the launch of smartphone’s, the way we use phones have been changed drastically.

    Really, necessity is the mother of invention and revolution.

    As a blogger, I can check my stats, write new posts and reply to my readers, all from mobile phones. Mobile commerce is on high scale these days.

    Companies send clickable messages on phones and people can just do their shopping on the go. Mobile phones have changed the way we see the commerce.

    P.S. I found this post on Kingged.

  6. Kris says:

    Don’t forget Blackberry 10, which has NFC and other great features.

  7. I saw an interview of eBay chief on the McKensey website. I think in time, everything from Mobile, to web to brick and mortar stores will get seamlessly integrated. I think we need to start thinking about “Omni” channel more, when it comes to Business. In 24 months time, I see the US businesses selling more things online including via Mobile.

    In India, the cash on delivery system is the one that has really made mobile commerce popular. The players are few though with Flipkart dominating the market.

  8. Travis says:

    As the technology continues to rise, the demand for mobile surf is also increasing. This situation also resulted in the high demand of mobile shopping. As a company, we also need to improve our business sites to make them more responsive. This research shows that mobile eCommerce is emerging and we will be left behind if we don’t keep up with the latest trends.

  9. Howdy, i read yoyr blog from time to time and i own a similar one and i was just curious if youu geet a lot of spam remarks?
    If so how do you reduce it, any plugin or anything you
    can suggest? I get so much lately it’s driving me crazy so any help is very
    much appreciated.

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