My guess is a portion of you won’t like this article. Growing your blog one reader at a time sounds lame, I know. We live in a world of instant gratification. It seems like any task nowadays can be completed successfully in just 15 minutes or 5 easy steps. Building a blog, a real blog, doesn’t work that way. Sorry for the hard truth but your Facebook friends weren’t going to tell you, especially Aunt Ruth.
“Rome wasn’t built in a day”
Yes, I pulled out that ridiculous saying because of how insanely simple, yet helpful, advice it is. Your blog will not be an overnight success. Building your blog’s foundation requires some significant work if you want it to stand the test of time.
If you implement and follow these concepts today I promise that within 12 months you’ll see the readership of your blog increase significantly. I know this because I’m writing from experience. We took SteamFeed from a brand new blog to 100,000 views/month in just one year, and we haven’t dropped below that mark since.
In this article we’ll focus not only growing your readership but retaining them as well.
Building your network is vital. Im not talking about your likes and followers here. I’m talking about real people who engage with you in regards to your blog on a regular basis (these could be people whom consistently share your blog posts, leave thoughtful comments, or maybe they respond to you when you ask a question in your newsletter).
These are the people you need more of. Nurture them. Ignore them, and they’ll eventually move on and your blog will stay as stagnant as the day you published your first “hello world” article.
Grow Your Blog One Reader At A Time Tip: Visit the profile page of a new reader once a day and learn something about them. Use this information to build your relationship with them. Remember that real relationships, people who will buy from you someday, are built over time when you’ve earned their trust.
When you’re first starting out finding new readers can be difficult, so when you do come across them make sure you get organized to keep track of them. Try the following:
- Follow them on social networks. Create lists, circles, or groups.
- Use your gmail as a CRM
- Go old school and bust out your excel sheet
Make sure you’re checking in with them from time to time. If you learn something about them that you believe they find value in then make note of that. If they’re a blogger themselves make sure you share their content, if appropriate, and/or comment on their content. Do what you can to give value in that relationship.
note: At some point it simply won’t be possible or viable to keep track of every single reader. However, if you’ve built your foundation correctly then the organic growth will come naturally. This doesn’t mean you give up on the relationships you’ve nurtured but it may mean you need to be more picky in the future with the ones you maintain.
Grow Your Blog One Reader At A Time Tip: The more organized you are, the easier it will be to retain your readers. Whatever system you go with keep it simple and practical.
The truth is the more you post the faster your blog will grow. However, and this is a big however, if you post so frequently that the quality of your posts are just regurgitated boring rubbish you’ll do damage to your readership instead of growing it. Don’t post just to post. If it takes you an extra day or two to really create something of value, then hold off and do it right.
Also, posting consistently gives you a certain amount of credibility. It gives the reader a sense of security that they’re not going to start enjoying your content then all of a sudden you disappear on them. It’s sort of like when you start getting into a new TV show then it gets cancelled after the first season. Nobody likes that.
Grow Your Blog One Reader At A Time Tip: Set a schedule for yourself. Now stick to it. It won’t be easy but being disciplined about writing is important. If you flake for a week or two your readers will take notice.
Email capture can be an incredibly powerful tool if used correctly (we use OptinMonster). Creating a powerful email list is one of the best ways to nurture those relationships you’ve worked so hard to gain. Whatever program you decide to use just get started on one because collecting emails from day one just makes sense. Also, add a newsletter to your once-a-month to-do list. Take the time to make the newsletter personal, but make sure it’s chock full of awesome for your readers.
Grow Your Blog One Reader At A Time Tip: 1. Grow your email list by creating a high quality ebook and offering it for free to your subscribers. 2. If appropriate, ask questions in your newsletter and see who responds. Create separate lists for these people to better track them. From time to time you can send them a first look at a new website design, added features, contest giveaways, or a preview of your latest ebook.
I can’t stress enough the importance of a great image. There is so much content on the internet right now that you need something eye-popping and vibrant to catch people’s attention. I personally love using PicMonkey, Canva, and Photoshop to help me add that little something extra to my articles.
Grow Your Blog One Reader At A Time Tip: Make sure you have the right to use someone’s image if you didn’t create it yourself, and definitely give proper credit to them. If you really like an image and you’re not sure if you’re allowed to use it, then try getting in touch with the owner of the image and tell them how much you like it and what you plan on doing with it. You never know where that connection may lead.
This is what I’m doing right now. I know that ProBlogger has a great community and a strong readership. I also know it produces high quality content that I love to read and I want my blog to be associated with that. I’m also hoping a number of people who read this article will check out SteamFeed and become a reader of my site as well. People love great content. They just don’t always know how to find it.
Magic Formula: Create a way for people to find you. Create great content so they stay. Repeat.
Grow Your Blog One Reader At A Time Tip: Don’t guest blog for just any old site. You should really focus on writing for sites that are in your niche. This is most likely where your readers will be too, and this is where your area of expertise is most likely in anyway. Also, make sure the site is credible. If they’ll just accept anyone to post on their site then you may want to think twice about associating yourself with them.
Start with a great headline for your blog posts. It’s worth your time to put some extra thought into it.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece. -CopyBlogger
Did you just spend hours creating the perfect blog post? Now be honest. How long did you spend marketing that blog post? If you’re going to take the time to create an amazing piece of content then get out there and let the world know about it. You don’t want it to just sit there and become irrelevant over time.
Grow Your Blog One Reader At A Time Tip: Try syndicating your content to sites like Huffington Post, Social Media Today, and Business2Community. This will help get some eyeballs to your blog.
Top 3 Takeaways
1. Focus on the quality of your content and your relationships above all else.
2. Have a plan and stay organized to effectively and efficiently grow your blog.
3. Growing your blog will take time. If you’re in it for the long run then make your decisions based on long term vision.