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The Benefits of Making a Business Blog Available in Multiple Languages

Your company blog: while often neglected due to its perceived lack of purpose (and the commitment it requires), it is also a personal way to convey a message to a client base that isn’t possible with different forms of social media.

Far too many business owners forget that a comprehensive blogging strategy is essential for a company’s greater marketing plan: a company blog puts a face and personality to what appears to potential customers everywhere as a faceless entity offering a product or service. In short, it’s a cost-effective and simple way to connect to an audience and receive their feedback.

Breaking the Barriers

For businesses that have a presence in multiple countries, maintaining a blog that reaches different groups of people–who speak different languages–offers an intriguing challenge. Visiting a company’s website to find that their blog is in a different language is a turn-off. It creates a barrier between a customer and the business he is paying for a service. It’s impersonal and seems like the company isn’t making an effort to coalesce. A blog that is available in more than one language makes for a much more positive experience for the consumer; something many often pay more for, rather than dealing with an unknown, unfriendly commodity.

As the TheWebsiteCenter.com notes, customer trust and the website level of rectitude typically needs to be more significant when purchasing a service, as opposed to a product. A service implies an extended relationship, while purchasing a product usually ends when payment is accepted. A service, however, is an ongoing event, which requires constant communication to ensure the effectiveness of the relationship.

Connecting with the World

Connecting with the consumer is impossible with barriers. A potential customer will go elsewhere if they encounter anything that makes them feel uncomfortable or inconvenienced by the business they are about to give their money to. For companies with a business in multiple countries, a multilingual blog is a way to connect with potential consumers, as well as showing them they are dedicated to providing a comfortable business experience. More eyes will be privy to a blog that is available in different languages. It enhances a business’s internet presence by ranking the blog higher in non-English search engines, in addition to English search engines.

Having a multilingual blog provides new avenues for interaction with consumers, meaning a company can improve their product or service to fit the wants and needs of potential customers. Interaction is good: it helps create a relationship between two parties. Interaction with customers that are feeling-out different businesses makes it more likely they will choose your company, plain and simple.

Nothing to Lose

The process of setting-up a multilingual blog certainly isn’t a huge undertaking, by any means. Set-up is easy to do, and duplicate content doesn’t count across languages. There are specific companies that specialize in content development, integrating translation capabilities into their services.

The alternatives include using a dedicated translation service, or even just hiring someone that is fluent in the desired language. Site maintenance and coding often prove to be obstacles to companies focused on providing a service a product, so having someone with great familiarity with HTML, in addition to the desired languages, is essential for providing a respectable, friendly blog.

The ultimate goal of offering a blog in multiple languages is to make it as interactive and friendly as possible. By catering to the needs of potential consumers, offering blogs in different languages reaches to a wider base than offering posts in English, exclusively.

Sloan McKinney enjoys sharing her knowledge on International Communications with readers. She contributes some of her writing to TollFreeNumberNow.com, and specializes in topics of business globalization and technology.

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Comments

  1. Prerna says:

    I agree creating blog in multiple languages is a big big advantage specially in the Internet world where people all around the world are connected to each other within no time.

  2. Michel says:

    Actually that reminds me of one of my current challenge. How do you localize WordPress? Someone asked me to do one in French….

  3. Jayashree says:

    Yeah I agree with you that when we make our blog multi lingual it has the potential to engage users from different parts of the world and will benefit by bringing leads to the business

  4. rajesharinos says:

    Hi,

    Thanks for sharing nice information.All the big companies are promoting their product all the world.but the real problems is each and every country having their own language.without promoting their language it is not possible to reach business to every one.Keep posting these kind of article.

  5. Phuong Le says:

    I think only 29.5 percent of the people online know English. If your blog is written only in English, not even one-third of internet users can read it. However, there is a quick solution that will open the doors to your blog to internet users around the world.

  6. dan says:

    Yes, that’s right, and I thank you for the ideas presented here. I just want to add that it all depends in your niche. Some can only work in English, that’s life :)

  7. Abdul Wahab says:

    Great idea for blogger especially for beginners

  8. Asif Ahmed says:

    This is an amazing content idea, I have noticed there has been this trend of offering content in multiple language lately. Ifg big websites and ecommerce sites have been doing this then why not blogs.
    Good point.

  9. Adang says:

    Having a blog with blog content in various languages ​​will expand readers from various countries and will increase the number of visitors to the blog. Things to consider is the priority of the importance of creating a blog in different languages ​​because it would require a lot of time in making the content of the blog.

  10. Priit Kallas says:

    I blog in several languages. It’s exactly double the work. If you are dedicated to quality. If not you can use translators. Or you can hire native writer, still 2x work.

  11. This is a really good suggestion. Having a blog that deals with wordworld customers, this could potentially open up the door to new clients.

    China has a population of 1 billion, wouldn’t it be nice to be able to tap into that market as well.

  12. There are loads of benefits of making business blogs in different languages. One can reach more traffic around the world. It is easy to understand things in native language rather than other language and viewers really going to welcome this idea.

  13. Debarpan says:

    Creating a blog in multiple language will definitely helpful.Applying this a blog could reach the maximum number of audience quite easily.

  14. Yes. One of my client also asked me to setup multiple languages on his blog and this is best thing in my opinion to have your business blog in multiple language so everybody can easily understand if they find any barer in your blog default language. Good post Stacey.

  15. hi , thx for your article , yes i prefer the multilanguage site :) it’s a great idea

  16. Sunday says:

    While it may be beneficial to have a business blog in multiple languages, it is still important to emphasize the business must have the potential for global reach.

    Growing a brand first should be the prerogative a business before installing translation or multiple language capability.

    Connecting the world begins with building a reputable brand first!

    This comment was shared in kingged.com – the social bookmarking website for Internet marketers where this post was found.

    Sunday – kingged.com contributor

    http://kingged.com/benefits-making-business-blog-multiple-languages/

  17. Hi Stacey,

    I’ve never really given a thought to this prospect. But hey, after reading this, I now realize the many benefits of having a business blog published in multiple languages.

    Sure, it’ll help break the barriers and thus help target more audience. Yes, with more languages you cover, you are actually targeting more audience who belongs to different geographic locations.

    Further, in case if there are customers existing from other countries speaking languages other than English, publishing blog in their native language will bring them closer to the business! It’ll be like taking extra care of them, as you mentioned!

    Glad to know that duplication punishment and issues won’t pop up in this case.

    I found the link to this post on Kingged, where I’ll be Kingging this post.

    Arun

  18. I have never really given much thought to making my blog available in multiple languages, but it does make sense especially if your company is Global! I guess if they left comments we could just go to Google translator and turn them into English Right?

    Now this is something to think about.. Thanks for sharing Chery :))

    P.S. I did land on your blog here today Via Kingged where I also commented and kingged this post..

  19. Ann07 says:

    It is a good idea to make your business blog available in different languages. It’s a way better for you to communicate with your customers.
    I’ve learned here that if your blog is available in different languages, you can gain more audiences from different countries around the world. Which is, I think, a good opportunity to promote your business.
    It’s amazing to know that this idea can benefit a lot.

    Thanks for sharing this post :)

    Best,
    Ann

    By the way, I found this post shared on kingged.com

  20. MBlog says:

    This is a really great benefit. Having a blog that can serve wordworld customers, this will potentially open up the door to new clients.

  21. Akansha says:

    Hi Stacey,

    Now I realized the benefits of having a blog published in multiple languages.However, it would be easy for many of us to publish a blog in one single language.But,alas somehow it breaks the language barriers and thus helps target more audiences.Also, so far it is an effective step for all the bloggers. Thanks for sharing!!!!!!!!!!!!!!@

  22. Greg says:

    Growing a brand first , before installing translation or multiple language blog

  23. nice article. Thanks for the given idea for business blog in different languages. Now we can communicate with more customer for this.