It is a truth universally acknowledged that if one has a blog, one is in want of readers. We want people to stop by and read our stories, hear our messages, see our videos, listen to our podcasts. We want to connect, we want to share, and we want to engage.
But sometimes we get stuck in a rut marketing ourselves to our audiences. It might be from a lack of time to spare, it might be from fear of the unknown – but it happens more often than we think. It’s usually always a good idea to give yourself a bit of a shake-up and move out of your comfort zone, (even if you’re only taking baby steps) but it can be another thing entirely actually doing it.
Proven traffic-drivers and ways to engage your readership are talked about a lot. There are tons of articles on what social media platform might be best for you, how to write a great comment so you get noticed on other people’s blogs, and how to be seen. Why not take a tip you’ve never used before and give it a go?
Think Outside the Box
Different things work for different people, but some of us also are guilty of sticking to our old favourites. What I’m suggesting is we look outside our usual channels and see if something might be useful. What are new bloggers doing that we aren’t? (Darren’s post on reviewing blogs as part of your research is a great start). What are bloggers in different niches doing? Is Instagram worth a shot to broaden your brand? Are we neglecting what Facebook can offer? Should we get started on Pinterest? Have we forgotten about Twitter? (I have!).
Let’s do a little experiment. Let’s take a new tactic that’s working well for someone else and give it our best shot. It might be successful and we have a new trick in our arsenal. It might get lost in the arctic wasteland of the internet. But we’ll have learned something, and will have more of an understanding of where our readers are and where new ones could be.
Stacey Roberts is the content ninja at ProBlogger.net, and the blogger behind Veggie Mama. Can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.