This is a guest blog contribution from Matt Ganzak, founder of EliteGurus.com and BuildNetworkPlus.com.
Content marketing and SEO is getting more difficult. Each day, there are thousands of new domains purchased and thousands of new websites going online.
Most new bloggers and content writers will get started with their site, staying active for a couple months, and then reality hits them. No traffic to their articles. The time does not seem worth the effort.
Content Marketing can be FRUSTRATING!
In an effort to remove outdated and irrelevant search results, Google has been updating their systems over the years with a series of updates. The latest Google update, Penguin, was said to lower the ranks for websites that have poor quality links and also took into consideration the relevancy.
This was the push some businesses and bloggers needed to find a better way to build quality SEO.
Today’s Content Marketing Strategy for SEO
According to Google, the best way to get quality rankings is to follow this guide:
1) Post quality content that gets shared
2) Have social widgets easy to access
4) Use Google Plus Pages for sites
5) Guest blog on other sites to earn link backs
6) Do not buy links
7) Setup your web pages targeting keywords
8) But do not over optimize
In a nutshell, there is no shortcut to boosting your organic traffic, so just put out the quality content and they will come. Well, this strategy is causing newbie bloggers to get frustrated.
So what is the solution?
I have been teaching my clients to build networks within their niche industry, and share each other’s articles. This is a strategy that will build your organic SEO naturally as all the sites work together to grow traffic. Many bloggers choose to be loners and just focus on “their audience” but realistically, today’s Google Algorithm stacks the cards against these loners.
Fact is, you need to reach out and make new friends. Connect on the social networks, and reshare each other’s content. Then also guest blog on each other’s sites and even send newsletter’s to each other’s lists. If you build small niche teams and work together, Google will build your PageRank and Domain Authority as your sites grow together.
This strategy does not create overnight success, and can be rather time consuming. But Google will index their community with excellent authority and continue to do so as her network grows.
Steps to creating your Network
The first step is to decide on your niche market, and do not stray from it! If you confuse Google by having so many different industries, Google will not index you with high relevance for your target industry. Choose and stay the course.
Next, determine who your competitors are in your vertical. You can do this with a Google search for your keywords. And I always like to check Alexa.com rankings to get a look at their traffic score.
After that, choose relevant keywords with high search volume but low competition. I suggest picking 4-7 keywords to target. If you choose more, you can spread your site too thin which will lower your keyword density for your target keywords.
Lastly, find out where your niche industry peers hang out. This can literally mean go to networking events in person, or meetup groups. Take business cards! But you will also want to find online communities dedicated to your niche. Get in, get involved and start networking together.
Personally, I have been doing this sort of networking for the past year and my group has been growing. If you would like to join, I would be more than happy to chat and put up guest posts on any of my websites.
So let’s all work together to improve our PageRank and Domain Authority to grow our readership together. Content Marketing and SEO has become a team effort. I look forward to meeting each and everyone one of you.
Matt has been working in marketing for the past 12 years. He is an innovator of new ideas and has been training businesses on building their online presence. He specializes in Website Development, SEO, blogging, PPC, media buying and monetization strategy. Connect with Matt on EliteGurus.com, and be sure to check out his WordPress hosting (DollarWebsiteClub.com).