I’d love to get some discussion around this question today.
Does your blog focus more heavily upon Information, Inspiration or Interaction?
A year ago I wrote a post in which I talked about we I use a combination of Information, Inspiration and Interaction focused posts to engage with readers over at my photography blog.
While the blog largely focuses upon ‘information’ posts (tutorials and reviews) I’ve increasingly found that when you season those posts with a little inspiration (story telling, humour, imagery) that readers are more likely to take note of the the more information heavy content that we produce.
As a result we always try to include great images in those posts and even publish semi-regular posts with nothing but great images.
On top of that when we throw in interactional opportunities (discussions, polls, quizzes, challenges) I’ve noticed that we get a lot more repeat readers. It’s like the perfect storm for creating an engaging blog.
Of course the mix of posts we publish at dPS will be different to what other blogs do. As we’re a ‘how to’ site there will naturally be a fairly heavy focus upon informational posts.
I’d say that our mix is 70% Information, 20% Inspiration and 10% Interaction in terms of emphasis.
What about you? What’s your mix of content like? Do you have a focus upon one type of post or are you mixing it up?