This guest post is by Ahmed Safwan of To Start Blogging.
Do you have hundreds of posts in your archive?
Most of them receiving a big zero in traffic?
You aren’t the only one who has this problem. Most of the bloggers, even pro ones, have this problem. That’s why this post was created.
Your old posts can generate additional visitors for you. Let’s see how.
1. Create internal links
You’ve heard me talk about internal linking before. This is because it’s very important.
When you link to your old posts, you are giving more value to your readers and also to Google itself.
You will be able to get traffic to your old posts, decrease bounce rates, increase average time on site per visitor, and increase your rankings. All this from just linking to your old posts!
So, whenever you write a new post, remember that your old posts can also give value, and link to them in your new post.
2. Update your old post and republish it
Do you notice how CopyBlogger republishes some of its old articles from time to time?
Doing this will let you catch a break, and also get a raft of traffic to your old content while making sure that content remains current over time.
3. Spread it on social media
Social media can also send more traffic to your old posts. Tweet more than one post each day, to get the best results.
As well as scheduling tweets for the upcoming week, see if you can’t theme your old post tweets around events that are happening in your niche, or the world in general. Depending on your topic, a post you wrote six month or a year ago may provide an interesting coutnerpoint or reminder for readers.
4. Create a follow-up post
Maybe you have an old post, but something has changed around that topic. Great: create a follow-up post that shows what’s changed since you wrote that old post, link back to it, and you will get traffic to it as well.
This can be especially effective if there are valuable comments on the old post, and you can pick up on those in the new one. Tactics like this, which weave the posts together, give readers a solid reason to look back at the past post.
5. Use a “related posts” widget
When your readers reach the end of a post, they want to know what to do next. Show them related posts from your archives. This revives your old posts and provides more context and information to your readers.
Remember, they can be your loyal readers forever, so always try to provide them with the content they need. Your archives should be chock-a-block with it!
6. Use cornerstone content
Do you have a number of posts on a similar topic? Create a single post that contains all of these posts, as a one-stop resource for your readers.
This way, you’ll get more traffic from search engines, and show your authority on this topic—which can only help build loyalty among the visitors you help.
7. Link to your old posts in an email series
Last week, I received an email from Pat Flynn of Smart Passive Income. It’s an email that’s sent to all new subscribers after a given time, and in the email, he was promoting an old post. What a great idea.
Create autoresponders to send weekly to your new subscribers. In these emails, you can include links to your old posts and relevant tips. This is a great way to create a richer relationship with your new subscribers.
Do you have any other ideas?
These are the common ways to promote your old posts. If you have another idea, share it in the comments!
In addition to being a successful blogger and a talented freelance writer, Ahmed Safwan is on a mission to help bloggers who want to succeed build the blog that can help them to do so. If youíre one of them, check out his blog for more Blogging Tips that Help you make money.