This guest post is by Ali Zia Khan of http://zedblogger.com.
The PSY Gangnam Style video: you watched it … but missed some key points about blogging.
That’s right, blogging. As bloggers, we can learn extremely useful lessons from things that are unrelated to our topic.
Yesterday, I listened to the song. Replayed it, and replayed it again. I kept listening to the song for around half an hour.
Why did I keep listening to the song? Was there a marketing trick hidden in it?
I did some research and discovered three aspects of Gangnam Style which can be applied to your blog.
Innovation was a major reason for my addiction to the song.
I’d never seen anyone getting inspiration from horse-back riders, and turn it into a dance move. That move is completely new, and people love new.
Look at your blog. Look at your competition. Is there a difference between you? When you are the same as others, how can you stand out of the crowd?
Innovation takes effort, but it doesn’t need to be difficult. Focus on doing something extra that can be loved by your readers. Yes, you will have to think hard, but if your mind is caught by the right idea, you will be on fire like Gangnam style…
2. Never take anything as insignificant, even if it’s small
Another big cause of Gangnam Style’s popularity is Gangnam itself. Gangnam is a city in Korea which is not big. People never proclaim that they are from there. But now, everybody wants to be from Gangnam, and to have Gangnam Style. It’s a case of the small thing gone big.
Most of the bloggers follow the big trends that are mostly created by the top blogs in their niche. Yes, those topics might be trending, but there is problem: everyone is writing about the same topic, so it’s difficult to get attention by writing on it.
If you start writing about something else that is given little importance, you have the chance to create a new trend in your industry. This also leads back to innovation. The more innovative your idea is, the better your chances are that it will go viral.
3. Inspire the influencers
PSY was not a big pop star before. The thing that took him to that position was the fact that he inspired the influencers in the music world, who spread it all over social media.
You made an innovation. You’ve spent time thinking about it and developing it, but now you’re wasting that effort by keeping it limited to your blog only. Step outside your blog! Tell the big names in your niche. They might like it and tell their audience, too.
In a nutshell: you can learn a lot of things from the famous song Gangnam Style including the importance of innovation, never under-estimating the power of small things, and the potential to inspire the influencers in your niche.
Tell me now. Have you learned anything from Gangnam Style?