Close
Close

Triple Your Traffic by Guest Blogging for Backlinks [Case Study]

This guest post is written by Joseph from GuestBloggingTactics.com

Guest blogging is all the rage now; it’s easily the #1 marketing technique used by both individual bloggers and online corporations.

Unfortunately, most people are seeing guest blogging to be different from what it was originally painted to be.

It’s no longer the sure-fire, high-traffic formula. It’s no longer the thing you must do if you want to increase traffic to your blog. In other words, guest posts on blogs that would have sent you 500 visitors a year ago will barely send you 50 today.

Well, what if I told you you’re doing it wrong?

What if I told you I was able to get 120,000+ visitors as an indirect result of guest blogging to one of my websites in one year? And that from less than 50 guest posts?

You’ll probably want me to share the sites I guest posted on so that you can write for them, too.

But it no longer works that way. Even if there was a magic site that sent thousands of visitors per guest post, it’ll barely be able to send ten per post in a few years time once everybody bombards it with guest posts.

The good news is: it’s not about the site you choose, but the approach you use.

Most people see guest blogging as something that has to be direct, and that has to deliver results instantly.

However, by seeing guest blogging in a new light—by focusing on using guest blogging to build links instead of direct traffic—I was able to triple traffic to my blog in one year. To be specific, I experienced a 340% increase in search traffic—over 100,000 visitors—in one year.

Here’s a screenshot showing traffic to my blog a year before I started my guest blogging campaign:

Here’s a screenshot showing traffic to my blog a year after the guest blogging campaign:

How did I do it? That’s the question this post will answer.

Guest blogging and SEO

While there are many reasons people build links to their websites, the #1 reason is often to increase their search engine rankings.

Search engines are the number one traffic referrer online.

When most people have problems or issues they want to solve on the Internet, they visit Google and type a keyword that can provide solutions to the problem they’re experiencing. You do it and I do it too, every day of the week.

That’s why search engines, especially Google, are the top traffic source to almost every website on the Internet.

Getting ranked well for your desired keywords in Google and other search engines can be left to luck, a game of waiting and praying that things get right, or you can try to take control by actively building high-quality, high-value links that will improve your rankings.

One of the best ways to build these high quality links today is by guest blogging.

When most people guest post, they do it for the traffic and often ignore the link aspect. I’ve observed that the links you can get from guest blogging are much more powerful than any traffic you can get.

Why not start actively building links to your blog from your guest posts?

A personal guest blogging case study

I dedicated a month to writing and getting guest posts published for one of my sites last year. I started a guest blogging campaign to publish over 30 guest posts on several quality blogs.

The guest posts were written in a way that ties the topic of each blog I approached to the topic of my blog, without sacrificing quality, and with a focus on getting quality anchor-text backlinks instead of traffic.

In other words, since every blogger has to get an author bio below their guest post, instead of just linking back to my homepage, I used my guest posts to link to internal pages and posts on my blog with specific keywords.

I knew that doing this would be very effective, but I never knew it would be much more effective than I anticipated.

While most of the guest posts I submitted didn’t result in a single visit to my blog, and every guest post I submitted, combined, resulted in less than 50 visits, I saw a significant jump of 100 additional daily visitors in my search traffic a week after the campaign ended.

Ever since, without any active SEO effort on my part, traffic has grown significantly to up to 340% more visits a year after the challenge.

For me, that was an additional 120,000 visitors.

Of course, the guest posts I wrote in that month alone weren’t the only factor contributing to the increase in search traffic, but when I did the math I estimated that each guest post I wrote then would have attracted at least 2,000 search engine visitors in the span of a year.

Even if I’m not accurate and it’s half of that, receiving 1,000 visitors for a single guest post is very rare these days.

The campaign enlightened me and made me realize that guest blogging doesn’t always have to be for direct traffic and an instant boost in subscriber count. A link-building guest blogging campaign can also be very effective.

It doesn’t have to be “immoral”

Due to how widely abused guest blogging for links is today, most people immediately come to the conclusion that guest blogging for links is a bad thing.

It doesn’t always have to be. It’s just like SEO: there’s good and bad SEO, but when most people talk about SEO they talk about it as if it’s unethical. Does that mean you should ignore SEO? Not if you want your online business to survive!

Guest blogging is a natural thing for bloggers and it is okay to expect something in return when you write guest posts; instead of ignoring the real estate you have in the author bio of every guest post you write, why not focus on getting a high quality backlink or two that can improve your own blog’s ranking?

With that said, whether you’re a blogger or a company utilizing guest blogging, quality should of course be your number one focus. This is especially important for agencies using guest blogging, and something Georgina recently talked about here at ProBlogger.

So let’s look specifically at the steps you’ll need to follow to make this tactic work for you.

5 Steps you should follow to guest blog for backlinks

Here are the steps I take when trying to guest blog for backlinks.

1. Have effective content marketing in place

While guest blogging is effective, doing it alone won’t help you get results.

Guest blogging should be a part of a bigger content marketing plan.

In other words, before you get started, you should have a blog that constantly publishes relevant articles; you should then develop a campaign focused on ranking your landing pages and pillar articles on your blog.

For a business, this might sound like something that won’t be very effective. After all, why put all that guest blogging effort into blog posts?

However, recent changes to Google’s algorithm and those of other search engines have made it very clear that content and social are the future of SEO. It’s becoming increasingly difficult for static web pages to rank well in the search engines—and that’s where you come in.

Of course, to really get the best from this you’ll need to ensure that articles published on your blog are properly aligned with the goals of your business; this could be getting leads, selling a product, or getting readers to take a particular action, for example.

The point is it’s easier to rank a detailed blog post that can get comments and social shares than it is to rank your blog’s homepage.

2. Prepare a set of keywords you want to rank for

Based on the content of special blog posts you’ve written as well as key pages on your website, prepare a set of keywords you want to rank for.

In most cases, these keywords should be centered on a particular major keyword.

So if I’m trying to rank for “guest blogging”, for example, instead of letting all the anchor texts I use in my author bio be “guest blogging”—which can be very dangerous—I’ll target a host of other keywords such as “guest blogging tactics,” “guest blogging tips,” “guest posting,” and so on.

If possible, try to avoid using the same keyword twice—even if it’s the main keyword you want to rank for. Instead, develop a set of keywords that center around your main keyword and use them in your author bio.

By using them, you’ll be able to rank for both those keywords and the main keyword you really wanted to rank for, giving you double benefits for your effort.

3. Research and select a list of blogs you want to guest blog on

They don’t always have to be as big and massive as Problogger.net, but in choosing the blogs to guest on, try to avoid link farms and poor quality blogs as much as you can.

If you can find a relevant authority blog in your niche, great. If you can’t find a relevant blog, however, you can look for a way to write content that’s relevant to both your audience and that of the host blogger to benefit.

For example, if I were to start a guest blogging campaign to rank ProBlogger for major blogging keywords, I can easily benefit from targeting entrepreneurship blogs and even law blogs by writing articles along the lines of:

  • “7 Reasons Why Every Entrepreneur Should Blog”
  • “Why Not Having a Blog for Your Law Firm Could be a Disaster”

You get the idea?

The focus should be on quality. You don’t have to worry about the relevance of the blogs; your focus should be on making your content relevant and this is very easy.

4. Write great content for your guest posts

Now, don’t get this wrong. Because you’re writing a guest post ostensibly for the purpose of gaining a quality backlink, that doesn’t mean it has to be poor content.

On the contrary. Look at this particular guest post I’m writing here on Problogger.net; it’s helpful to you, and I’m able to get a quality link back to my blog at the end of it.

By focusing on quality for your guest posts, you’ll benefit. Social signals are starting to influence how Google and other search engines view any post published today; this includes the number of social shares across various social networks, the number of comments and engagement on the post.

These are things you can’t achieve by writing poor posts; you may get links, but that’ll just be it. The real value of this strategy I’m talking about comes from the value of your post months after it has been published, not in the few days it spends as the number one post on the homepage of the blog you submitted it to.

5. Spend some time on your author bio

While it’s important that your post is great, it is also very important that your author bio isn’t neglected. Don’t let your author bio look as if all you want is a link. It doesn’t have to!

Make your author bio as professional and descriptive of you as possible, and also include the link; when adding that, here are a few tips you should follow:

  • Don’t use the same keyword in all your author bios. You might want to rank for “health blog” but that doesn’t mean you should use only that keyword in all your guest posts. You can use variations such as “health tips blog,” “top health blog,” “professional health blog,” “best health blog,” and so on. Do you notice how all those keywords are variations of “health blog”? That will have much more impact on your rankings than just targeting a single keyword.
  • Don’t use the same author bio in all your guest posts. Search engines don’t list duplicate content, and duplicate content isn’t about your articles alone. Using the same author bio in 40 different guest posts makes your bio duplicate content; it’ll be the same in all 40 guest posts and will be seen as unnatural, thus making it difficult for you to even get the value of one of those links.
  • Not all your anchor text has to include keywords. Feel free to use generic keywords such as “click here,” “check him out,” “visit his website” etc. as they make your links look more natural than focusing on keywords.
  • Limit the number of links you include in your author bio. Depending on the blog, don’t have more than two or three links in your bio. If you include three links, include two to your blog and one to your social profile. Anything more is unnatural and makes it clear that you only want the backlinks.

Tools of the trade

Guest blogging outreach and research can be very difficult; knowing what to write, which blog to contact and who to pitch is tricky. Here are my favorite guest blogging and content tools:

1. PostJoint

If you’re a guest blogger, especially if you’re guest blogging on a massive scale, then outreach can be difficult and sometimes stressful.

Of course, sometimes, reaching out personally is great but you can also save time if you have access to a platform or directory of blogs that not only accept guest posts but that make the process easy; PostJoint removes the hassles that comes with pitching guest bloggers and waiting for weeks for your guest post to be published.

2. MyBlogGuest

The premier guest blogging community online, MyBlogGuest can be a powerful tool in the arsenal of any blogger.

MyBlogGuest is a guest blogging forum where you can collaborate with other bloggers for guest blogging; it’s effective whether you want to publish or get published and there are bloggers in almost any niche.

3. Customrank

Customrank is a better alternative to Google pagerank and Alexa rank; unlike Pagerank and Alexa rank, Customrank isn’t overinflated.

Every website is ranked from 0–100 and the higher a blog’s Customrank, the more value you will get from guest posting on it.

4. Quora

Quora might seem just like an ordinary question-and-answer site, but to the discerning blogger it is a goldmine.

Whether you want to get ideas for blog posts on your own blog or ideas for guest posts, having an endless source of content ideas is important. By browsing questions related to your niche on Quora, you’ll be able to get more ideas than you need for your guest posts.

5. Google Keyword Tool

Before writing my guest posts, I come up with a list of keywords that inspire my writing and that I can also use as anchor text. There are a lot of quality tools online but a lot of them are expensive. The Google keyword tool is free and reliable and it provides data from Google.

Conclusion

What you just read is practically all there is to building links with guest blogging for beginners. It was what I did a year ago to experience the kind of increase I gained in my search traffic; I still do it for myself and my clients today, and it’s phenomenally effective.

Have you ever had an experience guest blogging for links or traffic? How did it go? Please share your tips and thoughts with us in the comments.

Joseph is a guest blogging professional with over 2 years of experience. He writes about all things guest blogging at GuestBloggingTactics.com. If you want to take your business to the next level by guest blogging, especially for links, you should hire him! Joseph is also available on Twitter @gbtactics

About Guest Blogger

This post was written by a guest contributor. Please see their details in the post above. If you'd like to guest post for ProBlogger check out our Write for ProBlogger page for details about how YOU can share your tips with our community.

Problogger.net runs on the Genesis Framework

Genesis Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Check out the incredible features and the selection of designs. It's that simple - start using Genesis now!

Comments

  1. Thanks for the great idea, Joseph

    My blog is scheduled out by 30+ days. I have 15 drafts to schedule and then I’m free for 2 months! I can easily take on this challenge. It’ll be interesting to see how it does in the pet blogging world.

    Kimberly

  2. Saummya says:

    I’m working on a couple of guest posts at the moment but whether they’ll ever see light of day, I don’t know as I’m still having a lot of difficulty with organising my thoughts. (It’s an ongoing health issue.) The main problem i have with guest posts for other blogs is that if they are very popular there are all the comments to respond to and I don’t always have the energy. Also some posts are scheduled so far ahead that it makes me nervous that I won’t actually be well enough to deal with it when they are published. So I don’t take on as many as I could. The most I can offer these days is to answer some of the comments, but certainly not all.

    As for guest posts on my own blog, so far I haven’t asked for any as it’s so focussed on my own art and my own style.

    Thanks for share this post.

    • Joseph Oni says:

      Hi Saummya,

      This is something that you could scale; you could try with smaller blogs that don’t get as much comment and then move up to top blogs that get a lot of comments.

      I’ve noticed, though, that it’s usually worth the effort invested.

  3. This…is a perfect guest post. Considering your niche, I’m glad you’ve delivered. Well done.

  4. Excellent article Joseph,

    I have to say this is an impressive strategy, definitely not what I expected.

    I’m surprised that you got so few visitors from 50 guests posts. Very interesting indeed.

    How long was it before you started seeing new SEARCH traffic after you started your guest posting campaign?

    • Joseph Oni says:

      I started seeing search traffic increase around two weeks after the challenge; it was gradual, then significant.

      At almost 30k search visitors monthly to the site in this case study, traffic has grown compared to what was reported in the above guest post; I’m now actively guest blogging to keep this up.

  5. Abhishek says:

    After Google panda and Penguin update guest blogging is the only resource to build links and yes it is true that traffic can be increased by it if guest post are written and submitted on relevant blogs. Thanks for this post :)

  6. I’ve been on a bit of a sustained guest posting spree of late, and this makes me feel like the time spent has been worth it. I find it a bit hard to write enough quality posts for other sites and still update my own regularly enough.

    Any tips on managing a guest posting schedule and your own site’s schedule?

    • Joseph Oni says:

      That’s something very difficult for me too; what I do is write my content ahead of time and schedule them. Depending on capability, you could also have a team of writers that can contribute content to your blog occasionally to supplement yours so that you have the time to write more guest posts.

  7. Naven says:

    Guest blogging has many benefits out of building quality back links and one quality guest post will reach hundreds of thousands of audiences and regular guest posting schedule on high quality websites will improve the ranking of the targeted website.

    Thanks to the insightful post Joseph.

  8. Great post Joseph.

    I have to admit, early in the post I wasn’t sure which direction you were going to go in, since I think there are a lot of people trying to churn out guest posts purely for the links and that is leading to the guest blogging equivalent of old fashioned link farms.

    But I like your approach. I tend to treat guest posting as if it is for the traffic, but also make the most of the SEO opportunity with each post that is published; which seems to work well.

    I like the points you made about linking to your own blog too, that is something I plan to do more of, both for my own site and those of my clients.

    • Joseph Oni says:

      Thanks, Mark!

      I hate those spammy guest post pitches as much as anyone and I get them a lot. Guest blogging is about having something of quality to offer and that’s often the approach that I tend to take.

    • Abigail says:

      Hmm it looks like your site ate my first comment
      (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly
      enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any suggestions for newbie blog writers? I’d certainly appreciate it.

  9. Saleem says:

    Joseph – Thanks for mentioning PostJoint in this article. Apart from making outreach much easier (or practically eliminating the usual outreach process) bloggers can also utilise PostJoint to grow (get free content) and monetize their blog (get paid to publish posts).

  10. Steve Ross says:

    Excellent post and advice for all bloggers. This will really help me when I start creating new content and future guest blogging endeavors. Variations for keywords can indeed help you a lot!

  11. zaid says:

    I’m really glad that I read this post, I started blogging and reviewing websites just a few months ago and I hope these tips will help :D

    Thx

  12. This…is a perfect guest post. Considering your niche, I’m glad you’ve delivered. Well done.

  13. Rahat Bashar says:

    Great post Joseph,

    However I’m a bit confused. Are you saying that we should link a post from our blog in the guest post bio? Or should we have a different anchor text relating to our blog but still links back to our homepage?

    e.g (the website inside the bracket will be linked to the text)
    Bio
    Rahat Bashar runs an awesome design blog(weeklydesigngrind.com), where he posts great advice and tips related to design.

    Does this bio seem good to you?

  14. Hey,

    You are doing a good job. Keep it up. Keep providing us such a useful information.

    Thanks,
    Jenifer Taylor

  15. Guest post is Really best way to create backlink and also Targetted Traffic, But finding Relevant Guest post Author or Guest blog site is the big problem for everyone.