It´s well established that Pinterest can be a strong driver of traffic. We´ve been having a lot of success at our Digital Photography School account and have seen other blogs, like Hair Romance, experiencing similar success.
In my experience, most bloggers focus on curating boards to build their expertise and drive traffic back to their blogs. They regularly include their blog posts among the images they pin. This is great for attracting new visitors.
There is, however, an easier way.
You can save time and test whether your content will be shared on Pinterest by creating specific graphics for your blog posts. This simple method allows you to know if your blog and images resonate with users.
The most basic form is a title and a graphic. In this post, I´ll walk you through my three-step process for creating images that are Pinterest-bait. Also, I´ll be doing a follow-up post highlighting bloggers using Pinterest successfully, so let me know if you have any suggestions for that in the comments.
Step 1. Choose the size of your graphic
Sizing is an important issue. You want the graphic to be clear when it’s viewed as a small image. Additionally, you want the graphic to match the design of your blog. From a visual perspective, I prefer it when the graphic is the same width as the blog post. A great example is the image at the end of this post on Expert Photography.
The best shape is either a square or tall image. Dan Zarella´s research shows that taller images get repinned more often. I agree with this, but mostly because you can fit more text in a longer graphic. The size of the graphic will depend on a lot of variables such as your blog design and how much attention you want to give to branding or calls to action.
I recommend that you look at relevant images and take note of the sizes that appeal to you. Visit the original blog posts and see whether the graphics fit with the theme. Here are some example images on the original blog posts:
- 99 Common Photography Problems (and how to solve them): Digital Camera World articles stand out because of their consistent branding. All pins are designed the same and include the logo.
- 4 ways to boost your photography business without spending more money.
- How to say goodbye to copycat negativity: This graphic stands out on the blog because it matches the branding and aesthetics.
Tip: List posts and series do really well on Pinterest.
Step 2. Choose the design elements and fonts
The best graphics are ones that have a similar template. I can look at pins from Elizabeth Halford and instantly know when one is from her blog.
You want this kind of recognition and consistency. It means that people are more likely to trust you and repin the image without reading the associated article.
I love it when the image matches contains similar elements from the blog design. Examples include:
The goal is for you, or a designer, to create a template that you can use for all of your graphics. You want to be able to make minor tweaks and get a new, pinnable image in just a couple of minutes.
Additionally, you need to consider the following:
- Do you want to use photos in your pin? This often increases the likelihood of the image getting repinned.
- Will you incude a call to action asking for people to repin the image? This will take up extra room and can clash with your branding.
- How long are your post titles? Will you have to change them for the Pinterest graphic?
This is the hardest part of creating Pinterest-friendly graphics.
Step 3. Add images and title
This is the easiest step, and the one that you will be repeating every time you write a new blog post. You simply have to add the title and, if necessary, an additional image in Photoshop.
If all of this sounds too complex, I recommend reading How To Create Pinterest Friendly Images. It contains a simply tutorial to create basic images.
Create graphics for your Resources page
A Resources page is an easy way for many bloggers to highlight their curation skills and potentially increase their affiliate income. You can attract new readers to this page by creating a graphic specifically targeted towards Pinterest browsers.
To really excel at this, the page needs to have a title that is more catchy than Recommended or Resources. Look at what Bree, from Blog Stylist, has done. She created a graphic for her page titled A-Z of blogging resources. This title is much more likely to be shared.
Posts that have numbers in them—especially list posts—do extremely well. However, that approach may not work if you are regularly updating you Resources page.
Add pinnable graphics to older posts
This is an idea that isn´t used by many bloggers. People will create graphics for their newer posts but will rarely revisit their archives. There is a lot of potential for Pinterest traffic here. Tutorials are extremely popular.
Check out this example from BlogcastFM. It´s really simple—just a couple of nice fonts over a photo. It takes a good eye to get the elements working together like this but it is something that anybody could achieve with a bit of practice.
Do you have any pillar content sitting in your achives? Revisit it and check to see if it has already been pinned. Also check to see if people have pinned similar articles from other blogs. This will let you know whether the topic will resonate with Pinterest users.
I´d focus on creating graphics for the posts that have the most demand. This will give users the tools they need to share the post, and image, further.
People love pinning motivational quotes and images. This is also one of the easiest ways to find material for graphics.
Go through your previous posts—especially the more popular, thought-provoking posts. Look for feedback on the sentences and phrases that people resonated with. Some people have even identified these and highlighted them so that people can tweet them easily.
Create infographics based on blog posts
An infographic is a graphic, eye-catching visual representation of information, data or knowledge. Consider investing in having an infographic designed to provide information useful to your core audience—it makes for a highly “repinnable” image.—Donna Moritz via Amy Porterfield
Occasionally, you will have a post that would be perfect for an infographic. This if often a list post. It can take a bit of work to create the infographic, and for many bloggers, it may be beyond their budget or technical expertise. It does, however, give the post a chance to go incredibly viral.
Check out the post that I referred to in that quote. The 10 Commandments of Using Pinterest for Business went viral on many networks because it was a comprehensive, well-written post. It went absolutely crazy on Pinterest: it felt like that graphic was haunting me for weeks! That´s how powerful it can be.
Over to you
Are you thinking about using any of these techniques? Do you know of any bloggers who are doing this to builds their visibility on Pinterest? Let me know in the comments.