This guest post is by Glen Andrews of Glen-Andrews.com.
There are two types of content…
Regurgitated content. This is content, or information, that’s been shared throughout a niche for years. It doesn’t really excite anyone anymore. It’s considered useful, but it’s “old hat.”
As an example, in the blogging niche (my niche) regurgitated content would be writing an article about hashtags, setting up a Facebook page, or discussing the importance of creating videos.
These are all worthwhile strategies to write about, especially if your blog is about social media. We all need to paint the full picture for those entering social media (our niche) for the first time. So discussing old strategies is always a smart thing to do.
However, regurgitated content won’t thrust you to the forefront of your market. Which brings me to our second type of content.
What’s happening now content. This is “bleeding edge” content that’s new to your market.
When Google rolled out its new algorithm (Panda/Penguin) the people aware of these “insider” updates were seen as the experts. Then, these so-called “insiders” created some of the first articles, posts, and videos about Google’s new algorithms.
These insiders are also the ones who receive masses of likes, shares, and tweets from their fan base. Which in turn, helps them build an even bigger fan base.
When you share breaking news, people want to be on your newsletter list, they want to read your blog, and they want to follow you on social media sites.
Here’s the good news. Anyone can become an insider, as I’m about to explain.
But first, here are four things that occur when we produce “what’s happening now” content.
The benefits of bleeding-edge content
- We have the ability to help and inspire others.
- We’re viewed as experts on the “cutting edge” of our niche.
- Our content gets shared, liked, and talked about more often.
- We get an opportunity to earn an exceptional income online.
You might be saying, “Don’t most blogs get these benefits?”
No! Most blogs have good content, but not “what’s happening now” content, blogged from the bleeding edge.
Becoming an insider
Here’s how you can become an insider in your niche, and publish the best bleeding-edge content.
Finding other insiders
First, find out who the top three leaders are in your niche and follow their every move. Get their newsletters and RSS feeds sent to your email, and follow them on Twitter. This will immediately tip you off when something new is about to unfold in your niche.
When you find some killer bleeding-edge content, create an article, post, or video, and discuss the affects this news may have on your niche. Then of course, you’ll share it with your base.
Finding policy makers
So you’re probably wondering—where do I find these niche leaders?
You want to locate the people who make the rules. For example, in my niche, Google, Facebook, and Twitter are just a few of the “policy makers” I follow. These are the people who make the policies that affect everyone online.
It helps to get your information straight from the decision makers themselves. However, I could also follow Searchengineland.com for SEO. I could follow SocialMediaExaminer.com for all things social media.
You want your finger on the pulse of what’s happening next, and the only way to do that is to know the decision-makers in your market.
Blogging on the bleeding edge
Have you identified the decision-makers in your market? Are you able to respond quickly when they report critical news? What are your strategies for creating great content that gets liked, shared and re-tweeted? Share your ideas in the comments.
Glen Andrews has created niche sites, ebooks, and info products that produce a steady reliable income. Glen is dedicated to helping entrepreneurs create and market a blog online that makes them money.