This guest post is by Tapha Ngum of MyAppTemplates.com.
So, you agreed on a topic to write about for a blog with the blog owner or editor, and you’ve just spent eight hours writing and editing it. You’ve done all the right things—read the submission guidelines, and double-checked your post for spelling mistakes, and you’re sure you’ve done a good job. You’re confident and excited, though a little apprehensive about sending it over. Because, after all, it could still get rejected, right?
But you send it out anyway.
Two days later you get an email back from the blog, and it tells you that the post has been rejected. Inevitably, you feel terribly deflated.
I know this feeling—and if you’ve been guest blogging for a while, then I’m sure you know it too. It’s really frustrating.
People don’t often talk about this aspect of guest blogging. But it’s a very real part of the equation. The fact is, you can spend hours working on a post and just like that, it can be rejected—deemed useless by the site you wrote it for. All that blood, sweat and tears for nothing. Even after you have discussed your post idea with the editor!
So what do you do?
Well, in most cases, that post that you wrote would probably end up locked away in some random folder on your computer. And with your confidence dented, you would probably not be too eager to write another guest post for a while, let alone make any revisions to the current one. But this, in my mind is the worst possible way to deal with guest post rejection.
The right way to deal with guest post rejection is to treat it as a stepping stone.
Guest post rejection, just like any other form of rejection, has within it the seeds of an equivalent benefit, if you know how to spot and effectively use those seeds. In each case of rejection, there will be some variability, and the benefits that you can take out of the situation will differ. But in the main, there are some key benefits that I have seen and used to good effect every time one of my guest posts has failed to be accepted.
I specifically mentioned the word “seeds” above, because the benefits that can be gained from guest post rejection are not always immediately apparent. A lot of the time you need to dig them up for yourself.
So, to help you along with that process, here are the three steps that I take when a post of mine has been rejected. You can use them to help you unearth the benefits for yourself and ultimately get more of your posts published.
Step 1. Get specific feedback from the person who rejected your post
Getting your guest post rejected is a brilliant opportunity to find out how you can improve your guest posting approach. Was it the way you wrote it? The lack of references in your article? In some cases you can even find that it was the way that you approached the person in the email that put them off and caused them to reject you.
Don’t be afraid to ask why your post was rejected. More often than not you’ll get useful feedback that will help you in your future guest posting endeavours. When you’re armed with this knowledge, your future attempts will only be more successful.
Quick tip: In your first email with the person who accepts the guest posts, let them know that you are willing to make revisions as necessary. This makes it easier to request a second submission later on if the post is rejected.
Also make sure that you do your research and find out how the blog that you’re dealing with likes to accept submissions. Often, you will find that your post has been rejected because you failed to discuss the ideas with them first. ProBlogger, for example, prefers bloggers to send their pitches over to them before you go ahead with your guest post.
Step 2. Try to resubmit the guest post
Once you have had a chance to analyze the feedback that you have been given and implement it into your post, send the guest post in again. Try your best to make sure that you have incorporated as much of the feedback as you can.
I’d also suggest you read the last ten guest posts that were accepted onto the site, to get a feel for what they like to publish.
Step 3. Try another blog
If you have really made an effort to make the post great, but are still not getting through with it, then maybe it is time to see if it can be placed on another site.
You should understand that every objectively well-written post is an asset, and even though it may not be valued by a particular site, it still has a lot of inherent value if it is used. So don’t let it end up on a folder, unused on your computer just because the rejection of it decreases your perception of its value. Not all posts are necessarily the right fit for all sites. So you have to accept that in some cases, your post will just not work for a particular site—and move onto another one.
A rejected post is not a useless post, although initially it can feel that way. In fact, if you have gone through the first two steps outlined above, and you’ve edited the post and submitted more than one revision, the chances are very likely that you will get accepted by another blog of similar standing.
Quick tip: Again, make sure that you know how the blog that you are dealing with likes to accept submissions. If you have to discuss the pre-written post with them before you send it in, make sure you do that. In the end, you want to make sure that you give yourself the best chance of having your guest post accepted and published. So complying with the host blog’s guidelines is a must.
Rejection can make your post better
A lot of people who have experienced rejection of their guest posts end up thinking that it’s just not worth the effort—it’s just too risky for them to put in the all that work for a chance that it may not even pay off.
But in my mind, that’s where the value in guest posting lies. If you learn to deal with this uneasy part of the guest posting process, then it will become an asset, not just to you, but to your business as well.
Have you ever had a guest post get rejected? How did you deal with it? Let me know in the comments!