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How Bloggers Can Profit from the Weight Loss Niche

This guest post is by John Smith of Weightlosstriumph.com.

The internet is growing every day as more people hear about the concepts of internet marketing, blogging, and other ways to make money online that revolve around carving out their own niche.

But one mistake is becoming very common.

Due to the mass of examples and hype surrounding the marketing niche, most new bloggers believe you have to blog about blogging or making money online to succeed as a blogger.

Wrong!

If you’ve been reading Problogger.net for more than a while now, you’ll notice that is contrary to what is taught here.

The key to building a viable blog business is to having something to offer; you don’t have to force a niche on yourself because it is profitable, nor should you go into a niche because everyone else is in it.

The truth is that every niche has the potential to be profitable.

3 Powerful niches that prove every niche is profitable

You’ve probably assumed from the title that this article will be focused on the weight loss niche and how you can profit from it. But since that niche is popular and competitive in itself, let’s first look at two other examples of niches that you can start a blog in today, and which will probably have more profit potential than a new blog in the blogging or make money online niche.

Niche 1. Animal care

This is an ever-growing niche, with increasing importance in countries like the U.S. According to 2011-2012 data from the APPA, 62% of U.S households own a pet; that equates to 72.9 million homes.

Since this stat counts households with a pet, and there probably two or more people with interest in pets in each household, you can well expect the total number of people interested in pets in the U.S alone to be around 100 million.

Of course, this niche covers various forms of pets, but this number alone proves that there’s an audience for you irrespective of which pet you want to help people with. Not only is there an audience, there’s profit: more than $50 billion US was spent on pet-related services in 2011, and the estimate for 2012 is around $53 billion.

Tomorrow, Problogger.net will look at the pet niche in detail—specifically, at a blog that focuses on domestic pets. If you’re interested in this niche, check back tomorrow for tips and advice that can help you harness the profit potential of pet blogging.

Niche 2. Video games

Another powerful niche you can tap into right now is video games. Almost everyone plays a video game today, so not only will you probably have more than enough to say about the subject, but there’s an unlimited supply of people who will want to benefit from your advice.

Over 67% of US households play video games, and the average gamer spends eight hours a week gaming.

A lot of us barely spend eight hours a week tending to hour blog, so you can imagine the level of commitment you can get from an audience that spends an average of eight hours a week playing games—even when they have little or nothing tangible to gain from doing so.

In terms of revenue, the gaming industry is worth $10.5 billion. Tomorrow, we’ll take a closer look at this fun, exciting, and quickly evolving niche—and see what it takes to build a successful, profit-producing blog in this space.

Niche 3. Weight loss

Today, there are more than 1 billion overweight adults in the world, according to Worldometer, and this number is increasing every day.

Also, according to data from the CDC, 35.7% of U.S adults—more than one-third of the entire US adult population—are obese.

The weight loss industry is now estimated to be worth $60 billion; a huge rise of around 200% from 20 years ago, when it was just a $30 billion industry. In other words, the weight loss industry is growing daily, and there’s huge potential for you there.

Just so you get an idea of how big this is, over $160 million has already been spent on weight loss related products today, and even more has been spent on treating weight loss-related diseases.

The question is, how can you profit from such a massive industry?

How to profit from the weight loss niche

The techniques shared in this section are written with the weight loss industry in mind, but they can easily be applied to any other niche you can think about (including those we’ll discuss tomorrow).

If you’re familiar with the U.S weight loss market, then you probably already know of big commercial weight loss programs like Weight Watchers, Medifast, and Nutrisystem, which sell their weight loss solutions in the form of diet food (or meal replacements). But you don’t have to have big budgets like they do, or open a retail chain, to profit from the weight loss industry.

The non-medical people reading this will probably think you need a degree to pull off success in this niche, but you don’t need that either!

Here are my top tips to help you profit from the weight loss industry.

1. Make value your philosophy

What is your philosophy? What are the set of beliefs that guide your existence, especially as a blogger? I’m sorry, but if it’s just to make money then you’re going to suffer.

We’ve talked about how big the weight loss industry is, but that doesn’t mean there’s easy money here. The reality is that the weight loss industry is one of the most competitive industries online, so unless you can “out-value” your competitors, you’re probably not going anywhere.

Even if you’re not a weight loss expert, your desire to help others change the way they view their lives and health can make a huge difference.

You’ve probably tuned in to the TV to see that expert that lost a lot of weight in three months, or read about the expert who gained weight just to show others how to lose it, via a major digital platform.

The common thread between those stories is that they offer value, and people will be willing to follow the experts as a result.

Of course, the value you offer doesn’t have to be this obvious—or tangible, for that matter; even if you’re just giving someone the motivation to lose weight, it will be a great help.

2. Lead by example

Success in this niche isn’t just about talking the talk, but about walking the walk.

While photoshopping earning and traffic screenshots might work in the make money online niche, people are probably too smart for that in the weight loss niche. Of course, you’ll probably get a follower or two no matter what you do, but it’s only a matter of time before you get kicked out—unless you can walk the walk.

The key is to create a brand that people talk about. Don’t just give people advice and tips that can help them make weight-related changes. Lead by example: let them see that you’ve experienced the same thing as them, and help them find the motivation to make the hard decisions that they—and you—know they need to.

3. Make an offer

Don’t wait for people to start begging you before you make an offer, because they probably won’t.

Make an offer right from the beginning, and make your position clear.

The thing with the internet is there are a lot of freebie-seekers, who want more no matter how much you give. While it’s always recommended that you give a lot of free value before expecting something in return, it’s important to ensure you have the right people in your audience to begin with.

You have to make money because it’s the only way you can keep adding more value to people’s lives, and there are various ways to do this. A few top ways to make an offer in the weight loss niche are:

    • Recommend a product:This is especially easy if you have no expert status in the weight loss niche but want to help people nonetheless. There are a lot of quality weight loss products out there, and you’d have tried a few of them if you really know what you’re doing.You can make an offer by creating a list of your recommended diet, and then reference products you’ve used and trust as an affiliate. This is something I do on my weight loss blog, and the results have been awesome.

      Of course, it’s important not to just recommend a product because you’re an affiliate. Yes, you have to make money, but your end goal should be to change lives. If you find a product very helpful but are not an affiliate for it, recommend it nonetheless. When your readers learn about this, their respect for you will only increase.

      If you don’t know whether your favorite program has an affiliate system, you can check to see if it’s listed on Amazon. If it is, then you can make up to 5% commission just by referring someone to purchase it via your Amazon affiliate link.

      Darren once wrote about his experience with making money from products on Amazon a while ago, and even though the article was written in 2009, the tips in it are invaluable and still apply today. You should read the post for a head start.

    • Offer and package your advice:This could be in many forms. You could offer health consulting to others, you could give speeches to organizations and groups on how to lose weight, or you could create your own product.Not everyone has this option, though, because you have to be actually qualified to give health-related advice. But this shouldn’t be a problem if you know your stuff. There’s a great market waiting for you somewhere!

Your own experience

You’ve probably heard more than once that it’s a good idea to start a blog in the blogging or making money online niche, yet you know within you somehow that it’s not right for you.

Do you have any experience with succeeding in a niche other than blogging and making money online? If you do, share your experience with us in the comments below. And don’t forget to check back tomorrow, when we’ll look at building a profitable blog in the pet and video game niches in more detail.

John Smith is an expert weight loss blogger who likes to help others. Some of his must read posts are on Weight Watchers discount for September, and bistro md delivery discount.

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Comments

  1. I have been running a blog in the Internet marketing field but I have been building email lists and getting traffic since 2010, so this blog is based on experience and results.

    Anyways, people love seeing results and your lead by example section is all about this. For me, my most appreciated posts are ones where I show how I did something and how the reader can follow along.

    Same goes for weight loss.

    If you have stuck to a diet and gym schedule, lost 10 pounds, and gained muscle definition in under 2 months then people will really want to know how you did it. I know because this happened to me :)

    My biggest problem is offering a product that is helpful enough but will also pay enough. I am sure I will end up creating something of my own very soon.

    Thanks a bunch,
    -Gabe

  2. Surminga says:

    The weight loss niche is an explosive market. People want to either know the latest diet method or foods which are best for you.
    Over at my blog http://www.StudentsAlike.com I’ve had such great success and response from a few exercise and weight loss articles I have written – they are amongst the top read and top shared!
    Thanks

  3. The only reason I think weight loss niche blog’s are gaining popularity is people are getting too much towards computing, sitting on chair for long, cause not only weight gain but also lot other muscles problem.

    However people do join gym and take some precaution but still as they are connected to internet. Googling about weight loss tips is quite common these days. Hence, weight loss blogs are in profit.

    Since, I too belongs to a weight loss campaign I know how much profit this niche is making daily.

  4. Ehsan Ullah says:

    Hey John,

    I agree with you. These days every blogger is starting their blogging journey with topics like blogging and marketing etc, but the secret is something different.

    I also have a blog related to healthy lifestyle and I’m having good income from that blog.
    There are many other popular niche other than Animal care, Video games and weight loss.

    BTW, Thanks for this.

  5. Binny oinam says:

    Hi Smith,
    I was also under the impression that blogging about blogging and making money online were the only favourable niches where readers came in instantly in huge numbers. Thanks that you have pointed out some niche which also has huge market. I really agree with you when say that you don’t have to be an expert in your niche. It should be the interest and sincerity to help people out from the problems you have probably encountered or forsee.

  6. Ben Troy says:

    I agree that this Niche is very competitive, but weight loss seems to be one issue that almost everyone will have to face. The key is to have a reliable and trustworthy website, so visitors will decide to put the promoted product in the cart.
    Google Adwords Keyword Tool is very useful to me. I always check the best longtail keywords before posting any article.

  7. Carl says:

    For many years I have target health related niche, but not with blogs, but with online shops. I think this was much easier way to make sales. With blogging very large part of traffic is actually looking for information and rarely click the ads.

  8. Very cool ideas, John

    I can easily apply your ideas to my pet blog; thanks for sharing your thoughts. The most difficult thing that I’ve encountered is that I don’t have an eBook to sell and I don’t have a product. I tried promoting an MLM company, but found that I’m not a fan of direct marketing and it was taking me away from my writing.

    I love the idea of promoting a product and recently created a page sharing my favorite products. I think I need to promote that page more.

    Thanks for the ideas.

    Kimberly

  9. Ed Forteau says:

    Great advice. In competitive niches you have to offer added value. Especially if you are selling affiliate products. If dozens, or hundreds, of affiliates are promoting the same product you have to have a value add. Showing people how to get better results with it is probably the best value add you can offer – so you need to actually used the product to be able to do that.

  10. eleni says:

    I’m probably your perfect candidate to see if what you posted really works.

    I have been in weight loss as a nutrition coach for over 15 yrs. I have coached everyone from pro athletes to grandma’s with “jelly belly”. I am the “go to” source for elite trainers in my area when they have a problem client. And my program is fast.

    My approach is a bit different, in that I teach people to optimize their body’s health in the process so their weight loss (or lean gain) is permanent. And I specifically have knowledge to outline remarkably accelerated sports injury recovery, naturally. When sponsors and scholarships are on the line no athlete can afford to be out for long. Plus, because of specific herbal expertise I do have a product in development right now. So, from what your blog implies, I am a perfect speciman.

    Now for the other part of this story. Since 2009 I have been “in the process” of putting up a website. The truth is I’ve researched and researched and bought programs and paid for online seminars and researched and researched and…. well, you get the picture.

    I have been overwhelmed. I am stifled by the whole “create a website” thing. The effort, the overwhelming amount of information, the competition already in this niche, the lack of computer knowledge. I literally get “brain circuit overload”! However – I decided I would buckle down and get my website up by the end of Aug. I’m in the middle of the process right now as I read your post. In fact I haven’t yet registered a domain name, as you can see.

    I have 2 motivations to do this. One is this is my passion. The protocols I use are so simple people ought to have inexpensive access without having to hire me for individual coaching, (unless that is what they want). When I’m told my info is revolutionary, I am floored. This demographic is very confused by all the information out there. The second is, I would love to have a source of income which allows me to teach the information without having to be bodily present. I’d like to create something that would be of great value to everyone who has struggled with their body.

    It is no mistake I read this post today. This is just the boost I need to actually complete what I intended to start in 2009. I will be curious to see how long it takes to generate a following. How long it takes to create something really worthwhile, to receive my first $$ from the site and to see how successful I can make this. My questions are always, “I know what people say. But how much are they really making online?”

    I have so much to learn and it won’t be easy. But you’ve given me just the motivation I needed today! Thank you so much! Would you like me to give an occasional update?

  11. Mark says:

    Great tips! Thanks for them!

    I agree that weight loss is very competitive, though it seems the niche that pays best, I willing to start one website on it when I get more experience

    Thanks again for the post!

    Mark.

  12. Great article John – you are absolutely right – It’s a big market and very crowded. Some of the offerings are very doubtful – did you know someone is selling a weight loss fragrance? !!!!

    I also agree it’s important to resist the temptation just to shout loudly and to find a way of packaging your offering. We have just this week launched a new ‘weight loss mindset’ solution – Zlimm123 – would love to know what you think of it.

    Best Wishes
    Lesley

  13. I just want to thanking this writer for presenting this valuable writing. I am looking for this helpful tropic.

  14. Celsa says:

    Can I simply just say what a relief to discover
    someone that truly knows what they are discussing online.
    You certainly understand how to bring a problem
    to light and make it important. More and more people really
    need to look at this and understand this side of
    the story. I was surprised you aren’t more popular because you most certainly have the gift.

  15. Excellent article! My niche is about happiness and I plan on taking your advice in recommending books I have read that have lead to a happier existence for myself. Then I’ll add a quick and easy link to Amazon (which I believe is the cheapest place to buy used books anyway) and earn a 5% commission to support building a site which I think can really benefit my viewers!

    Thanks for the idea.

    Best,
    TJ

  16. Tammie Grey says:

    Bloggers can really earn bucks from weight loss niches since many people are trying to find solutions in the net to lose weight.

  17. Exceptional post however , I was wondering if you could write
    a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Bless you!

  18. Crisencio Paner says:

    This article is very informative! I learned a lot! Thank you for sharing it.

  19. Anisely says:

    Thanks for this interesting article.Keep uploading.

  20. Mike H says:

    Thanks for the useful article. The weight loss niche will always be one of the most popular ones between affiliates. Many people will try to stay away from it because they fear it has become too over saturated. However, even if it’s over saturated, there is still a lot of money to be made if you target specific micro-niches and products within the giant weight loss niche. Let the big guys take care of the more competitive keywords while we concentrate on the little ones.

  21. Faheem Alam says:

    I like your ideas in this article. You have an insightful view of the topic and I concur. This is a delightful piece of writing.