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How Often Should You Blog? (Hint: The Answer Might Surprise You)

This guest post is by Ali Luke of Aliventures.

Writing

Image courtesy stock.xchng user GinnyLynni

If you’ve been blogging for a while, you’ve probably come across advice to blog every day.

Perhaps you feel that you must blog every day—and you’re reluctant to even start your blog because you know you don’t have that much time.

Or maybe you’re already blogging, and doing your best to get out a post every single day—but you don’t seem to get many comments or tweets.

The good news is that you almost certainly don’t need to blog every day. In fact, you may well find that posting just a couple of times a week works better for you.

But before you dismiss posting daily altogether, here’s why it could be a good idea.

Why posting every day might work for you

Some bloggers do best when they’re in a steady routine—and you might be one of them. If you find that posting once or twice a week quickly ends up as posting once or twice a month, then you might actually find it easier to post every day. That way, you can build a strong writing habit.

Another reason for posting daily is if you’re writing a news-focused blog in a fast-moving niche. One weekly post just isn’t going to work if you want to be on the cutting edge of what’s happening.

There are also some SEO benefits to quickly building up a lot of posts on your site: all else being equal, the more pages you have, the more opportunities a reader has to find you through search engines. (Of course, it’s not quite as simple as that in practice—one high-ranking post will generally bring you much more traffic than five so-so ones.)

If you’re going to post every day:

  • Keep your posts short and to the point.
  • Plan ahead, so you don’t end up publishing sub-standard content when you’re in a rush.
  • Vary your post types: try video posts, or image-heavy ones, for instance.

Why one, two or three posts per week is usually better

Over the past couple of years, there’s been a shift in the blogging world. More and more prominent bloggers-on-blogging are moving away from daily posting—and reassuring their readers that you don’t have to post every day in order to be successful.

Five years ago, there weren’t so many “pro”-style blogs around, and readers were eager for content. Today, with a wealth of blogs to choose from, readers quickly get burnt out.

I once surveyed readers here on ProBlogger about the reasons they unsubscribed from RSS feeds, and the number one answer was “posting too much.” Respondents expressed that they developed “burnout” and would unsubscribe if a blog became too “noisy.” —Darren Rowse, You MUST Post Every Day on Your Blog [Misconceptions New Bloggers Have #2]

As a reader, I much prefer blogs that post once a week or even once every two weeks—but always say something genuinely useful—than blogs that post every day just for the sake of it. If you look at the blogs you read in depth versus the ones you skim, you’ll probably realize that you feel the same way.

As a blogger, posting once or twice a week lets me write in-depth, carefully constructed posts—ones that are more likely to get links and tweets. I also get more comments per post this way, and have the time to engage with readers over several days of commenting.

If you’re only going to post twice a week:

  • Look at which content on your blog is most popular, so you can make every single post a successful one.
  • Experiment with longer posts, perhaps 1,000+ words.
  • Focus on evergreen content, so that each post will stay relevant for years.

Finding your perfect blogging routine

As bloggers, we all have different skills, personalities, and constraints on our time and energy. Don’t force yourself to stick to someone else’s blogging routine—it won’t necessarily work well for you.

Your perfect blogging routine might be one post a week, or one post a day. It might involve writing posts when you’re feeling inspired, or writing posts to a set schedule. You might use a content calendar to help you plan ahead with all or some of your content—or you might have differently themed posts on certain days of the week or month.

There’s no “one size fits all” approach to blogging, and what’s important is that you find a routine that you can stick to over the long term—not one that leaves you burnt out after a few weeks.

Don’t worry that readers will get upset if you change your posting frequency. I’ve chopped and changed on different blogs—and I’ve never had a reader complain that they wanted five posts a week, not three, or that they wanted my posts to be on Mondays and Thursdays, not Tuesdays and Fridays.

When you’re experimenting with your blogging routine:

  • Don’t change things too abruptly: try going from five posts per week to three posts per week, for instance.
  • Consider surveying your readers to find out whether they’d like more or fewer posts.
  • Experiment with writing posts ahead of time, or with creating a content calendar.

Blogging shouldn’t be a chore: if posting daily isn’t working out for you, it’s probably not working well for your readers either. Today, take a look at your blogging routine and see whether you want to make any changes—and leave a comment below to let us know what you decide.

Ali Luke will be leading day-long blogging courses in London from September 2012. If you’d like to learn more about blogging, with hands-on exercises and one-to-one support as part of a small group, book your place today. (Numbers limited to 8 people per session.)

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Comments

  1. Deepak says:

    Sir some awesome point’s you have in this post but i have some question related to my blogging style.
    I write one article in 48 hrs – Well written, Lengthy enough that every blogger gets all his/ her problem solved in article it self.
    Still i get not too may subscription on my blog and also not much conversation that must be in a blog. CAn you help me in increasing it.

    • Ali Luke says:

      Thanks Deepak — actually, I’m a woman (I know it’s not that obvious from the name!)

      It’s hard to say why you’re not getting many subscriptions and why your conversion rate is low. It’s worth keeping in mind that many blog readers prefer shorter articles, rather than longer, more comprehensive ones. An article that solves *all* someone’s problems sounds like it might be a bit overwhelming to read.

      But, personally, I’ve found that time and patience are important in blogging. It can be slow to build a readership at first — but if you stick with it, you’ll find that you do make progress.

  2. Jenna says:

    I do think that news-related posts are fine to post everyday, especially if that’s what your audience expects. However, I know that I hate it when my inbox fills up with feeds that I don’t need/want to check every morning. For blogs focused on less time-sensitive material, I would definitely agree that only a couple of times a week is a good posting rate.

    • Ali Luke says:

      I feel just the same as you, Jenna — I end up skipping lots of posts on blogs that publish daily, even when the posts are great quality. It’s just too much! I know some readers do like daily posts, though.

  3. Jon Loomer says:

    I’ve found that the turning point of my blog was when I began posting every day, mainly for the reasons you mentioned. I’m much more organized, I have a specific theme that I want to cover each day, Google seems to dig it and this provides more opportunities to drive traffic to my website.

    Of course you need to make sure quality remains high. I cover a topic (Facebook marketing) never lacking of content ideas, so I don’t ever feel as though I’m writing just for the sake of writing.

    Now… Once my blog is more firmly established, I may consider loosening up my schedule. It’s certainly a lot of work!

    • Ali Luke says:

      I think daily posting can be a great way to get a blog off the ground, and congratulations on making such good progress. :-)

      You could try cutting back a little at a time — maybe dropping back to 6 posts/week (if you’re currently publishing 7 days a week) — and see what ends up feeling like a comfortable routine for both you and your readers.

  4. Tom Coleman says:

    Great presentation. When you first start out it’s probably better to blog daily for the first 90 to 100 days just to get some traffic going. Once you accomplish that you can better gauge what your audience wants just by asking them.
    .
    Appreciate the scenario’s to think through. It helps us all get better

    • Ali Luke says:

      Thanks Tom, glad you enjoyed the post! I think your advice echos Jon’s experience above — that daily posting can be a very good way to get a blog going initially.

  5. Great post and super helpful. My rule of thumb has always been if I don’t have anything to say, I shouldn’t try to force it! I’d like to get into a routine of writing daily, because I think it’s a great outlet for me personally — but I don’t think I’ll post blogs daily.

    Thanks!!

    • Ali Luke says:

      Thanks Rachel! I think writing daily can be very helpful — even if it’s just for 10 minutes. In fact, if you write daily but don’t blog daily, you’ve got a great opportunity to explore some other forms — maybe ebook-writing, or even poetry, fiction, or journalling.

  6. I appreciate your thought that there isn’t a “one-size-fits-all” approach to blogging. I agree with that. While posting once-a-week or once-a-month may work well for some bloggers…it might not work well for others. Personally, I enjoy posting daily. Most of my posts are bite-sized…meaning that they can be easily consumed in just a few minutes. Since I’m in the attraction marketing niche, I like to show my readers that blogging can be simple to do. I don’t want to show them that they have to write long essay, news-like posts. I do that once in a while, but not too often.

    • Ali Luke says:

      Thanks Freddy! I think bite-size daily posts can work brilliantly (hey, if it’s good enough for Seth Godin… ;-)) And longer posts can make for a great contrast, used sparingly — just as blogs with essay-style content can shake things up with a short, snappy post once in a while.

  7. I typically post once per week. My schedule doesn’t allow me time to post everyday. If I do post twice a week, then the second post is not as in-depth and my first post. I try to write meaningful posts. If I do write the second post, I keep it light and fun, if possible.

    • Ali Luke says:

      I really like the idea of having one main post and one light, fun post — especially if your main posts are very in-depth. That sounds like a great way to keep things fresh for readers.

  8. Saad says:

    I Think it depends on your blog niche like if you have a tech news blog then its really important to post latest news so most likely you would need to post daily :)

    • Ali Luke says:

      That’s a very good point, Saad — and like I said in the post, there’s no one “right” answer! Tech / gadget / celebrity / other news types of blogs often do need to post daily, or even several times a day.

  9. Ruth says:

    I’ve seen a stack of these post where you ‘MUST’ post everyday, however I agree with ProBloggers comments that personally, I end up unsubscribing to blogs that end up ‘spamming’ my feed. I always find it interesting as well when I see a blogger apologising as they haven’t blogged in a week and start to feel guilty. It’s ok!
    Mine, I post as and when. There could be a week I post every day, and there could be a week I only post once. It depends on when inspiration hits, and I ant to ENJOY blogging, I certainly don’t want it to turn into a chore.
    So in conclusion, nice post, and agree agree on the large part!
    Ruth

    • Ali Luke says:

      I never apologise! ;-) For one thing, I think it creates an unhelpful culture in the blogging world where readers feel entitled to a new post — and of course, it’s lovely to have readers waiting for posts, but I’m sometimes astonished at how much people can come to expect for free!

      Turning blogging into a chore is a fast-track to giving up on it … so it’s great that you’re writing when you’re inspired. One thing I would suggest is to consider whether to hold back some of the posts you write on busier weeks, so you can keep the publication rate fairly consistent. Of course, if your readers seem happy with changes in the posting frequency, then there’s no reason not to carry on with what you’re doing right now.

  10. Rubel Orion says:

    just love it! i used to post so frequently for my blog. got some ideas from the guest! i’ll try it! :)

  11. I learned much from this post, particularly that you could be over posting by doing this daily. What I would really like is some help on the best workflow on drafting and posting blog posts. What system of organizing is useful for this? Thank you for this great information!

    • Ali Luke says:

      Different people have different approaches here — personally, I think it’s helpful to draft posts and then let them “sit” for a while before editing (ideally, overnight). If you use WordPress, you can easily schedule posts to be published at a future date.

  12. J. Delancy says:

    Tim Ferris of the 4 Hour Workweek did video presentation on his blogging habits and what he has noticed. One of the most interesting things mentioned was that he does not use a regular schedule since it did not affect his readership numbers. Anyone subscribing to his blog will notice that posts appear irregularly.
    As for my own blog, I try to publish one post per week. My posts are usually over 600 words and have a number of links. I feel that once you get enough loyal readers you can realize that frequency is not as important as quality.

    • Ali Luke says:

      I do think readers will naturally adjust their expectations — what I’d avoid is posting on radically different schedules at different times (e.g. no posts for 2 months then 2 posts daily for a week).

      One quality post per week sounds like a great routine — and far better than lower-quality, frequent posts.

  13. saad naeem says:

    Great post Ali ,

    i think it mostly depends on the niche you are in. If you are in a tech niche then you need to post 5-10 per day to get active members like engaget , but then if you are in blogging niche then 1-3 posts are good in a week.

    Regards
    Saad Naeem
    Seoallrounder.com

    • Ali Luke says:

      Thanks, Saad. Niche is definitely an important consideration here — though even within a specific niche, different blogs will succeed with different posting rates. You’re certainly right that blogs with tech news will need to update frequently.

  14. Posting daily or posting in a fixed day of week can definitely gives a lot of impact in blogging but what if someone is busy in his offline career & has some other online assignment how he will then update his blog?

    The time I start my blog RealTimeTricks I didn’t had any intention that I will make it my only tech blog in net. I started because I wanted to share my computing knowledge with my friends in school. I wanted to show them that I am superior in computing knowledge than you.

    Slowly that blog become my passion then income and now when I’m busy designing logo’s for my clients I’m unable to update it with computing tips & tricks I used to post earlier. I even have thought to hire someone to write for my blog but later sometime I dropped my idea of hiring someone for RealTimeTricks. Let me know what you think. And what suggestion you give to me.

    • Ali Luke says:

      One solution here is to write extra posts when you do have time, and then keep them as drafts in your WordPress dashboard (or in whatever software you use) so that you can publish them during a busy week.

      Another option is to invite guest posters to write for your blog. I think this can be overdone — your readers want at least some of the posts to be written by you personally — but it can be a great way to keep up a steady stream of content when you’re busy.

      Best of luck!

  15. Nate says:

    I’ve been consulting clients on building an online business for over 7 years and tell them one of two things:

    1. Start by blogging consistently ONCE per week. If it’s hard to make that happen, dedicate at least a couple hours a month to putting together 4 quality blog posts and then schedule them out (this only works if you’re blogging about a topic that doesn’t necessarily have to be “breaking news”).

    2. If you’re not going to blog consistently, blogging may not be for you at all. Especially if you’re a business planning to blog to show you know what’s happening in your industry – if you blog 5 times in the first week and then NOTHING for 6 months, you blog has no validity at all.

    Thanks for the good reminder!

    • Ali Luke says:

      Nate, I think this is fantastic advice for clients who are coming new to blogging. I try to emphasise to people that blogging isn’t necessarily going to mean quick results — if you go crazy with the posts in week one and then get disappointed that you don’t yet have thousands of subscribers, you’re going to struggle with the long-term commitment that blogging requires.

  16. Brooks says:

    What a relief to see this post. I felt that I was failing by not posting 5 times a week. The pressure to post 3+ times a week was enormous and made me feel like I was failing.

    Thanks for the insight to both sides.

    • Ali Luke says:

      You’re not failing at all, Brooks. And, as you’ll see from comments here, plenty of bloggers are writing one or two posts a week — and doing well. (Plus, many readers may prefer less frequent posts, especially if they don’t have time to read blogs on a daily basis.)

      Best of luck with your blogging!

  17. As not only a blogger, but more importantly a person who reads several blogs regularly either by RSS feed or actually visiting the site, I believe that to be successful, you don’t have to blog every single day. However I believe that it is important to blog regularly like a few times a week to keep in readers coming back and depending upon your niche or personal blog if you have one, keep them interested. I believe twice a week or three week Monday thru Friday works greats. But I also found that blogging on Saturday and Sundays just doesn’t seem to work as people are busy.

    Just remember two things, one quality is better than quantity and blogging is suppose to be fun, at least it is to me.

    • Ali Luke says:

      I tend not to publish posts on the weekend, either — though I think this would depend on the blog topic and the readership you’re aiming at. It’s always worth experimenting.

      I absolutely agree that quality is better than quantity, and that blogging should be fun!

  18. Great article, I’m usually blogging 2 or 3 times a week and it’s working for me. As you said, I don’t want to feel I have to get a post up, and them write some crap that is of no interest to anyone x

  19. Andee Z says:

    I love that you wrote this post. I needed to be affirmed in my decision not to post daily. Because of the nature of my blog (volunteering weekly in the community and writing about my experience) I usually only do post once or twice a week.

    Because I’m a new blogger, I read everything I can about what I should or shouldn’t do. Your post gives me confidence to continue doing what I’m doing.
    Thanks!

    • Ali Luke says:

      Thanks, Andee, and I’m really glad this post could give you greater confidence. There’s lots of good blogging advice out there, but I think too many “should” and “must-do” posts can be a bit off-putting!

  20. Cathy says:

    I’m going to need to develop an editorial calendar or some such, because my blogging just seems to get away from me.

    • Ali Luke says:

      I find that even a simple list of ideas can help me stay on track. An editorial calendar is a great idea, though — I hope it works out well for you!

  21. vashistha says:

    I have a camera news website and I need to post 3 to 5 post a day. on the other hand I have a food website that have a good traffic also and need less update, News websites are hard to run and demand more labour and 24X7 online routine.

    • Ali Luke says:

      There’s a reason I’ve never tried running a news website…! :-) They do require a lot of constant attention, and some bloggers love that — others (like me) would run a mile.

  22. There is definitely no “one size fits all” approach as the reason why people blog also varies greatly.If all our goals are different it stands to reason that our approaches will be vastly different also. I like reading posts like this though as I can only manage one post a week! My blog is probably more research based and hence I wouldn’t feel I would be doing each post justice if I tried to churn out more than that. Having a routine is super important for me but I also know that many work better blogging whenever they feel inspired.

    • Ali Luke says:

      I think one great, well-researched post a week is a great way to go. And some people find that a routine actually helps them to feel inspired — I know that once I sit down and look at my ideas list, or open up a document ready to write a post, that can be enough to get me into the writing mood.

  23. GjiVan says:

    Very too the point post. Thank you Ali for this article. I had been a participant of a webinar which took place some couple of months back with Anna White by Darren and she also mentioned similar thing. Always ” Give more than your readers expect” . Normally, we keep publishing articles which are of low or average quality in the rush to increase the index count in google or simply thinking of establishing authority in our blog. But, an over the average article published with proper keywords research, competition analysis, excluding duplicity and written giving priority to readers more than search engine will always outrank the average article written in same niche or topic. Plus a well researched and unique article with contents more than texts like images, podcast, prolly vids and presentation slides will enhance the article much more and show the seriousness regarding your blogging business to your readers. So, I always ask myself some sort of questions on how can I contribute something useful to my readers from the post I am gonna publish and this mindset is helping me a lot instead of posting, a below the average article daily.

    • Ali Luke says:

      Thanks, GjiVan, really glad you found this helpful. I think overdelivering — giving people more than they expect — is a great idea in blogging and in any sort of business. Asking “how can I make this more useful for the reader?” is a great way to go.

  24. rabbi says:

    I write 5 posts per day and it seems my visitors like it so I think it depends on the writer and niche. My niche is technology so I have to write news and reviews so that I can keep my visitors engaged.

    • Ali Luke says:

      That’s great that you’ve found a routine that you and your readers get on well with. Niche definitely is important here — technology sites tend to have readers who are online a lot and want up-to-the-minute news!

  25. Considering the priorities and where the revenue flows into your business, you may also find out it’s much better to spend less time blogging and more time networking. For some, business blogging is a way of getting engaged with the potential readers and if a couple of them are demanding some service that takes your time, your priority shifts to that work instead of stubbornly sticking to blogging schedule.

    At the end of the day, every person should see where the real business happens.

    Rahman Mehraby
    TraveList Marketing Blog

    • Ali Luke says:

      This is a really good point, Rahman — it’s easy for people to get caught up in blogging without thinking enough about the business that the blog is supposed to be supporting.

      For me, guest posting is a great way to build my network and bring in new customers. It does mean that I don’t post so often on my own site — but it lets me reach a much wider audience.

  26. Ayaz says:

    Hi Ali.

    Its been hot topic these days and for me its the routine you have set as per your niche and doing little but do it the best better works for you and posting 2 blog posts per week works great for me. Now, people are choosing to post at the start of the week and on before the weakends, that’s idea works great for me.

  27. Riaz Sidi says:

    I definitely agree that the blogosphere has evolved beyond daily posting and as a reader it is very overwhelming to keep up with my favorite sites if they are too fresh with subpar content.

    On my own site, I would feel guilty for not posting daily which ultimately deterred me from posting at all.

    I have found a good rhythm now though which gives me a few days to build the meat of my content idea and allow it to flourish into a concept my readers can practically apply.

    • Ali Luke says:

      It’s always a shame when bloggers end up feeling guilty — blogging should be something that’s fun (at least most of the time)!

      It’s great to hear you’ve found a good rhythm for your posing, Riaz, hope it continues to go well.

  28. I’m one of those who think posting everyday is ‘bad noise’ I’m subscribed to over 50 blogs and I’ll really feel terrible if I keep getting 50 “new post alerts” every 24 hours. In addition, ‘too much posting’ may not give the blogger enough time to promote the different articles, or well, that might be good for SEO, but 2 or 3 posts a week will be ok

    • Ali Luke says:

      I agree that daily posts can too often end up becoming noise. And that’s a very good point about promotion — it’s important to balance actually writing posts with all the other activities that go alongside this.

  29. Cudjoe says:

    To be honest with you, I somehow disagree with you.Readers visit sites simply because they want to read more of your contents. What will a reader do when after visiting your site on two consective days only finds the same post? You see, it good to post regularly but if you nothing to say, ‘don’t write at all’ I agree with you on that.

    • Ali Luke says:

      There are definitely some readers who’ll visit every day and want new content — but there are others who might read lots of blogs and only visit once or twice a week. I think this depends a lot on your niche and your particular readership, though; if you have a news-related blog, people will expect posts at least daily.

  30. Mithun Ryder says:

    Yeah That’s prominent to be considered, too much blogging(posting) makes our readers burn-out. Well my blogging was just a failure and now i checked out ProBlogger to learn a little bit about the way on how to blog and all. By the way your posts give’s me a perfect planning points before posting. Very much thanks for this valuable post Ali.

    • Ali Luke says:

      Thanks Mithun, glad you found this helpful. I’m sorry your blogging hasn’t worked out so far — I hope you learn some great things here on ProBlogger and that your next attempts are a huge success. :-)

  31. This is definitely helpful!

    I’ve been aiming to post Monday-Friday and have only done it successfully for 3 weeks. I went on vacation 2 weeks into starting my blog and this week I have decided to post less often.

    I definitely haven’t received any complaints for missing a post and actually got a much higher response on the post where I skipped the following day. Most of the response came on the day where I didn’t post anything.

    I write a lot of articles and was thinking of writing daily there to keep up with my writing, while posting less often on my blog with things I couldn’t post on article directories.

    I love writing and a lot of the bigger blogs that I follow don’t post daily or even have a consistent schedule, but they post super high quality content.

    Thanks for the post,
    -Gabe

    • Ali Luke says:

      Thanks Gabe! I’ve found the same with changing post frequencies — no-one complains (I’m not sure readers even really notice, if they follow lots of blogs). And I too get more comments when I leave a post up for at least a couple of days before posting again.

      High quality is always going to be more important than frequency.

  32. Brad Dalton says:

    The same as Problogger 1-3 time a day!

    • Ali says:

      That can definitely work very well for some blogs, especially large ones (ProBlogger is a good example!) :-)

  33. Ehsan Ullah says:

    Hey Ali,

    This is gonna be something which I’ll apply on my blog because my niche is blogging and marketing and It is really difficult for me (not only for me, but for everyone blogger in blogging niche) to update my blog in daily basis because If I do, I’ll surely lose my productivity because writing a quality post, optimizing it for SEO, publishing it and bringing some traffic in it by sharing everywhere can’t be done in single day.

    That is why I’m planning to write twice a weak.

    What do you say on this?

    • Ali Luke says:

      I think twice weekly is a great routine. I do think the blogging and marketing niche can be a little bit overwhelming for readers at times — there are so many great blogs out there, and so much good advice, and if every blog posts daily it’s an awful lot of content! So you might well find that posting twice a week is perfect for your readers, as well as for you.

      • Ehsan Ullah says:

        Yeah, I’ve been following yours and Daniel’s tips from long time on posting schedule as well as everything from long time.

        I do think that posting twice or thrice a week is perfect instead of posting daily.

        BUT is it true that daily updating blogs get good SERP rankings?

  34. Samrat says:

    I agree, blogging daily is not a good idea, search engines may treat it as spam. Its better to update once or twice at a max per week. Even once in fortnight works fine as well. Whatever your frequency of update (weekly or fortnightly) its better to publish new posts on a particular day like Monday or Thursday or Sunday etc., it so that people also look up to your blog on a particular day of the week for new article.

    • Ali Luke says:

      As far as I know (I’m no SEO expert), there aren’t any likely search engine problems with posting daily — but certainly it’s a good idea to make sure all your content is original and high-quality.

      Blogging on a particular day can be a great way to keep yourself in a good routine, as well as establishing a routine for the reader.

  35. prabhat says:

    hello ali,
    nice post for newbies like me. i used to post 6-7 times a week and i felt that i was not getting much traffic. than i didn’t post a single article for almost 2-3 months (because of my exam time) and my traffi was almost constant. so i think posting too much is not good but make sure to post frequently.thanks

  36. Tim Bonner says:

    Hi Ali

    I generally do two posts a week and that works for me. Sometimes I even find that hard work; not a chore but more time-consuming with everything else going on in my life.

    I couldn’t keep up with anyone’s blog if they posted more than once a day as I try and visit as many as I can. I would more likely unsubscribe or skim their content rather than read it thoroughly. I came across a blog earlier which seemed to be posting every 4 hours. Not for me thanks, I unsubscribed.

    Thank you for sharing.

    Tim

    • Ali Luke says:

      Like you, Tim, I find it really tough to keep up with blogs that post more than daily (and even daily can be a bit of a push!) I don’t always unsubscribe, but I do tend to end up skimming a lot of posts.

  37. Carl says:

    It depends on many factors, but if you are just starting, I guess the best way to determine the rate is to check top competitor blog.

  38. Brad says:

    A short cut to actually experimenting yourself would be to look at bigger blogs in your niche and see what they are doing. Also, if you are just starting out then you shouldn’t be worrying about this because no one even knows about your blog. You should be putting out AS MUCH content as possible. That includes guest posting on other blogs in your niche.

    • Ali Luke says:

      Great point here, Carl and Brad — major blogs in your niche can be a good guideline. Even if you find they have very different posting frequencies, that can at least give you more confidence in doing your own thing!

  39. Excellent advice, Allie.

    As for me? Twice is nice! I typically do one post during the week, one during the weekend. It works for me.

  40. I couldn’t agree with you more!
    I have two blogs and commit to 3 days per week for both. (I prefer Mon, Wed and Fri because in my former newspaper life those were the highest readership days and I find that to be the same with blogging)

    I reserve the other days for if something comes up that I really want to blog about.

    Some weeks I will post every day but that is a rarity.
    I am not one that likes getting emails from a blogger with a list of 3 to 4 blogs on it all published the SAME DAY…very rarely i will do more than one post a day.

    Great tips!

    • Ali Luke says:

      I think M/W/F can be a great routine. I think more than one post a day is too much for many blogs (unless you’re in a news-driven niche).

  41. Doug says:

    It sure is tough to post everyday! Sometimes I think if I can post something short but important everyday, that will be the best for my page. Thanks for the article!

  42. OCS says:

    Being a subscriber of many favorite blogs, I also feel daily blog from same blogger make it difficult to read all articles. So I skip most of them.

    To me posting twice in a week is good routine. But maintaining a fixed routine also is not possible for me. So I do it randomly. When I have lot of contents I post multiple blogs on same day. I keeps total number of posts above 5 but posting only twice.

  43. MJ Monaghan says:

    I try to post two to three times per week. I find if I try more, I have sub-standard posts.

    Thanks for the great post, Ali!

  44. Currently, I post twice per week. I usually write my two blog posts on Mondays, publish one and schedule the other for Friday. It’s working for me and my readers love it. I don’t think posting daily is a good blogging habit, except you’ve a bunch of quality guest bloggers. Thank you.

    • Ali Luke says:

      That sounds like a great writing routine, Michael — I always like getting plenty done on a Monday too, it seems to set up the week well.

  45. Thanks for the affirmation of a recent decision to go from two posts to one post a week. When I first started blogging about 3-1/2 years ago my posts were shorter and, in looking back on them, not as filled with information as the posts I write now. I find that my posts have gotten longer and with other work to do I felt I couldn’t turn out two quality posts a week. Occasionally, I will still do a second post but it has to be something I can write quickly and it’s usually tied into a news event. I’ve had only a slight fall-off in search engine traffic, but to my surprise I’m getting more subscribers.

    • Ali Luke says:

      Glad this was helpful, Jeannette. :-) I think readers may actually be more likely to subscribe to blogs that don’t post too frequently, as (a) they know won’t get overwhelmed with content and (b) they don’t want to forget about the blog and miss the next post.

  46. Hi Ali,

    I’ve been reading a lot of posts written by you and still getting ideas from it.
    For me, daily posting is content that really cannot be promoted, which we must do. Writing quality content and publishing it on a daily basis is never ENOUGH. We’ve to promote it well, to get more comments, suggestions, likes and other important things.
    This can be done through Content Marketing, promoting Content using Social Profiles and other ways to do it else your content can be unused.
    Anyway, I’m using neither daily posting schedule nor even a schedule. All is what I do is simply take days to write USEFUL, UNIQUE and ATTRACTIVE. And publish it and promote it for 2 days at least.

    Simple, BTW, thanks for your awesome post. It was touchy, specially it’s title attracts a lot.

    • Ali Luke says:

      Thanks for reading my posts, Mairaj! :-) I’m really glad you enjoyed this one.

      I agree that promotion — and getting more comments — is so much easier when you’re not posting daily. I think spending time crafting great content is always a good idea.

  47. Ali says:

    I think quality is always an important consideration when it comes to posting frequency — and two to three times a week also sounds like a great balance between having plenty of new content but not overwhelming your readers.

  48. Russ says:

    I find posting every day is too demanding and results in poor quality if rushed. Several times per week means more research and thought into each post and a better quality product.

  49. With my latest blog, it is hard to post more than once a week, and I had been slightly worried that it might effect my SEO efforts.

    But with regard to my other sites, I’ve never been of the mindset that I need to blog every day, although I have started to blog naturally at least every 3 days.

    I suppose what I’m trying to say is that I blog accordingly to when I have something to write about. And writing a relevant post is more beneficial to my readers (assuming I have any), than loads of irrelevant postings. If blogging less means a slight hit on SEO, then I have to take that and look at the long term.

    • Ali Luke says:

      I’ve always found it tough to keep up more than one blog at a time … hope you manage to find a good routine for your blogging.

      I definitely think writing when you actually have something to write about is a good idea. I’m not convinced that frequent posting is vital for SEO — I feel it’s much more worthwhile to write great posts that get linked, shared, talked about, and that you can spend time optimising.

  50. james samy says:

    Great post, thank you writing on this top. Blogging daily. I try it before unable to stay focus therefore I shifted to three times per week but now I am doing twice weekly.

    With focus and persistence all is possible. Once again thank you for this post and learned a lot from all the comments

    • Ali Luke says:

      Thanks James. Really glad you enjoyed the post — and all the great comments too. (Thanks to everyone who took the time to share their thoughts and experience!)