This guest post is by Momekh of LifeETC.
Too many interesting people out their are not using Twitter effectively. They may be using it to make solid connections, which is great, but they are not using it to directly build their own communities.
I propose a little experiment. It won’t take much of your time, as you’ll see. The benefits, on the other hand, can be significant.
Here are the assumptions:
- You have your own blog (home base, as Michael Hyatt calls it) and a Twitter account. In all probabilities, your Twitter bio includes the web address of your site.
- You understand that the purpose of both your blog and your Twitter account is to add to your platform and community. You are “community minded.”
Now for this experiment to work, I suggest that you make the following quick changes as you read them. The steps—two in total—are easy to do. And if you have any difficulties, you can always ask in the comments section.
First, a reminder
Following people on Twitter is like voting. It’s almost a nudge, to tell the person that you find him or her interesting and relevant.
So take this idea a step further. Start following people who are following your person of interest.
Find someone interesting in your niche? Start following that person’s followers. These people are your prospects. They are the perfect candidates for your community.
Although there is plenty of great advice available on how to use Twitter, this post will help you convert the traffic coming from Twitter into subscribers for your community.
Now, it is time to make those quick changes we talked about.
Step 1: Update your Twitter bio
You are what you say you are. This is especially true if your bio is the first—and in many cases, the only—thing your prospects see before they come to your blog.
You want your Twitter bio to do two things, in this order:
- Make it truthful and relevant: You do not want to make it sound “cool” if what you include is untrue. Being honest has more benefits than the obvious ones. The prospect should be able to tell from your bio exactly what you do.
Note that there is usually a difference between what you tweet about and what you do. The bio should be about what you do, so the prospect can see what your community and blog are all about. This helps them decide if you are relevant to them.
- Now, incorporate a call to action: Rephrase your message. Work on it. Test it out. It will be awesome if you can use it to introduce your website address. For example, see my Twitter bio—I ask users a question in the end, and then give them the website address as the answer to that question.
Step 2: Create a Twitter landing page
So far, your prospect has read your bio and your message resonates with her. The bio is clear, relevant, and even invites her to check out your site.
The prospect clicks … and sees your blog’s front page in all its glory.
That’s just wrong! I tested this out. I first changed just my bio, and sent interested Twitter followers to my blog’s homepage.
I saw an increase in traffic coming from Twitter. But there was no noticeable increase in my blog community (in terms of subscriber figures). I thought, “Well, people come and check out the blog, and don’t find it relevant, so they don’t subscribe.” And I’m cool with that—I don’t want people joining the community for the wrong reasons.
But then I thought that maybe I was looking at it the wrong way. The front page of my blog is, well, like a front page of a blog! It’s generic by design.
But someone coming from Twitter is already in a certain state of mind, a step into the “funnel” we could say. This means I can present the message of my blog to the prospect in a more meaningful way. Landing pages anyone!?
While writing your Twitter landing page, keep the following things in mind:
- You are addressing your Twitter followers, so be as specific and personal as you can be. I start my page with “Heyya to my Twitter friends.” We already know the frame of reference for the people coming to that page, so use that information to better communicate with them.
- As you present the central theme of your blog, make a call to action. I invite the prospect to further check out the blog content and to subscribe. There is ample research to show that a clear call to action works, so use it to your advantage.
There are tons of articles out there on how to write a landing page. That’s not necessarily a good thing. I knew I could easily fall prey to information overload, so I quickly wrote a new page, just keeping the two basic ideas above in mind, and deliberately forgetting everything else.
Writing a new page in WordPress is easier than stealing candy from a kid (not that I’d know). I gave it a page slug of “t”, and changed my blog address on my Twitter bio to reflect the change. My new Twitter landing page was live.
Now, that’s not a very elegant technical solution, as the coders amongst us would use a redirect to direct visitors from that link to the landing page. But I am no coder, nor elegant. So I just slapped the page together, put it on my Twitter bio and sat back.
I immediately started seeing an increase in signups.
Do you use any specific mechanisms to convert your Twitter followers into community members? Have any tips of your own that you’d like to share? Let me know in the comments.
Momekh is a “professional adventurer” and wants to help you attain financial freedom. He writes about creative self employment and wholesome living at his blog LifeETC. You can also follow @momekh on Twitter.