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Quora: the Quality Solution to Blogger’s Block

This guest post is by Jeremy Brown of Varoonix.

Have you been using Quora as a tool to power your blogging efforts? No? You’re missing a boatload of content ideas.

In this post, we’ll discuss why you need to be using Quora as a blogger, and look at an example that shows the usefulness of Quora.

Are you ready to tap into a never-ending stream of content ideas? Awesome, here we go!

Why you need to use Quora

In case you’re not familiar with Quora, it’s a platform on which users can ask questions about any topic that’s on their mind.

For example, a blogger might ask a question like, What’s the best WordPress tool that optimizes SEO for a blog post?

Users who see your question can then answer it. This is where the social element comes into play. It’s not uncommon to see some great debates going on at Quora.

It’s important to mention that Quora is free and you can sign up using either your Twitter or Facebook account, or through the standard signup form.

So now that you have a basic understanding of what it’s all about, but why do you need to be using it? Well, most blogs have at least one of these three aims (some blogs hit all three effortlessly):

  1. to educate
  2. to inspire
  3. to entertain.

The majority of blogs aim to hit the first point: they seek to educate readers. Why? So they can build authority and trust.

An important part of educating people is listening to their pain points and crafting content that alleviates that pain. For example, if I run a fishing blog and notice people talking about how much of a pain it is when their lures get snagged on weeds, I can create a post that talks about the top ten weedless lures.

Quora allows you to see exactly what people are looking for in question form. Then it’s up to you to give it to them. It doesn’t get much easier than that.

Side note: other tools are out there for bloggers to listen in, including Twitter, Facebook, LinkedIn groups, Yahoo answers. The list goes on. It’s time for you to start using them proactively.

But now, let’s see how you can use Quora to get content ideas for your blog.

Quora in action

Let’s say my niche blog covers freshwater fishing. I cover a range of topics using how-to and list formats, but I’ve hit blogger’s block. For the life of me I can’t seem to come up with anything fresh (no pun intended).

I don’t want to create content just for the sake of creating something. I want to craft something that will alleviate someone’s pain point.

Whatever shall I do?!

Quora to the rescue! First, I type “fishing lures for bass” into Quora’s search bar to see what questions people are asking, since I cover the topic:

Quora search

And the results pop up:

Quora results

Right off the bat, I have a spark for some new blog posts. For example, I can take these questions:

  • What is the best month for bass fishing in Florida?
  • What temperature range is best for largemouth bass fishing?
  • What is the best size hooks to use when worm fishing for largemouth bass?

And I can turn those ideas into these blog post headlines:

  • Want to catch more bass? Fish during this month
  • Why I fish in freezing water and catch more Bass
  • Worm Fishing for Bass 101: The Best Hooks, Weights, and Sizes

Get the idea?

The general rule of thumb is, if someone has a question, most likely someone else has the exact same problem. You’ve heard that before right? So it’s worth answering questions!

Here’s the best part: you can fuse Quora and your SEO strategy together to form a pretty efficient way of figuring out people’s pain points.

The result? Some killer blog posts that actually help people.

Now you have an understanding of Quora and how it can be weaved into your blogging strategy. All that’s left is for you to go and use it!

Now it’s your turn

Just like most digital platforms, Quora is a tool. What other tools have you used to find out people’s pain points to create new blog posts? Share your favorites with us in the comments.

Jeremy Brown is a self-proclaimed social media dissector and is the creator of the video game review site, Varoonix. Throughout his digital life, he’s been a blog starting, social media junkie. He may or may not need to go to a BA meeting (Blogaholic Anonymous). Connect with him on Twitter: @socialjeremy

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Comments

  1. Nice post. You really pointed out the advantages of the program quora. This is a very nice post, so I appreciate you taking the time to write it.

    • Jeremy Brown says:

      Hey there Cameron,

      Glad you found the post useful.

      Quora is one of those hidden gems that’s just begging to be used. It’s a great way to find out the pain points people are having.

  2. Nick Thacker says:

    Fantastic idea–I’d never thought of that!

    Off to Quora some ideas right now!

  3. Thanks for the post Jeremy,

    I’ve found it particularly difficult to get myself to write blog posts in the past couple of months.

    Maybe this will help…

    Thanks

  4. Bryan says:

    Good idea, Jeremy. After you’ve written your post, do you then go back to answer the question in Quora? Can you link it to your blog?

    Occasionally, the StudioPress support forum has inspired some of my post topics.

    • Jeremy Brown says:

      Hey Bryan,

      If I have something valuable to say, I definitely answer the questions. It just improves engagement and authority. You can also put links to your blog or social networks via your profile description.

  5. Dragos says:

    Thanks Jeremy very useful information
    I normally use forums and other blogs to find out people’s problems within my niche

  6. I swear I heard of Quora somewhere, although it’s probably just my sense of Deja Vu.

    Hmm…I’ll connect my Twitter and take a peek at it. Who knows? I might like it or even find it useful–although it’s more likely it turns into a time-sink. :p

    • Jeremy Brown says:

      As long as you stick to a good schedule you’ll be good to go! Spend a good 30 minutes a day using it and you can have a long list of new post ideas.

  7. Oz says:

    Sounds great but need to sign in to just browse? Fail.

    Won’t be going back.

    • Jeremy Brown says:

      Hey Oz,

      Yes you do have to sign in. But it’s 100% free. You can either sign in with Twitter, Facebook or just create an account. It’s worth it, trust me.

  8. I’ve got to be honest, I’ve never heard of Quora, it looks like an interesting and useful tool for blogging from the example you have given above.

    That aside, this post has opened my eyes a lot more to methods of gaining ideas for blog posts moving forward. There are times when on my websites I have plenty to write about, but on a day when your head is blank from fresh ideas, the idea of visiting a site like Quora or even forums etc to gleam ideas for blog posts from people on there looking for information or help is something I had stupidly never thought of doing before. It seems so bloody obvious an idea now.

    • Jeremy Brown says:

      Ha! Give Quora a go!

      One of my other favorite tools is Twitter’s advanced search feature. It can be used the same way and unearth a ton of new ideas.

  9. Hi Jeremy,

    Using tools to find pain points and provide soothing solutions is a great secret to online success. Quora seems to do a fine job in this department. Helpful share here.

    As noted, you can do the same with social networks. Ask questions. Provide answers. Simple 2 step process, with identifying the problems of your target market as the all important link between the 2. Be willing to listen a lot more and speak a lot less if you want to prosper online.

    I like trawling on the comments section of a blog. By seeing what people are chatting about in my niche I can better provide solutions for the problems out there. I also like checking out comments on social networks like Facebook and G Plus. Be observant, and be quick to provide a solution. Put your ear to the street and prosper.

    Thanks Jeremy!

    Ryan

  10. This is an awesome way to get blog post ideas that (like you said) will actually help people. I haven’t really ran into “bloggers block” so much as my blog is practically brand new, but this will definitely help in the future!

    As of right now, I use the Google keyword idea for common searches and find questions that people ask based on those keywords. Another thing I want to do is a weekly question and answer video that way I can really help out my readers by literally answering their questions on video.

    Thanks a bunch,
    -Gabe

    • Jeremy Brown says:

      Great stuff Gabe,

      I like where your thinking is going. Always strive to help first.

      The keyword tool is good to use as well. A few other good ones include:

      -Twitter’s advanced search feature
      -Blog comments
      -Reddit

      That’s just naming a few. The key is focusing on what the problem is based on what people are saying. and then solving that.

      As Ryan alluded to, listen more.

  11. Wade says:

    This is probably the best post I have seen on this topic. I get writers block a lot. I mean, how many times can you blog about make money blogging in a blog actually? This is a great reference tool that I will try out and use!

    • Jeremy Brown says:

      Wow, I really appreciate that Wade.

      You’re right, it’s hard to keep blogging about the same topic when you’ve pretty much covered every angle. But there’s always someone who has a question that you (being the expert) can answer.

      That’s where the value is. Create stuff that solves people’s problems.

  12. Thomas says:

    quora is a really good way to get some topic ideas! There are so many questions, that need answers :)
    Yesterday i stumbled upon an article and google docs sheet with something like a scraper, where you can add your topics and get the recent questions via quora.

    Its @ John doherty´s blog (working for SEO agency distilled in NY) –
    http://www.johnfdoherty.com/tool-quora-rss-importer/

    maybe its usefull for someone of you ;)
    cheers,
    Thomas

  13. Glori Surban says:

    I always receive the most interesting email updates from Quora. Once there was a “discussion” on why fewer people use the site compared to FB and people’s reactions were very colorful.

  14. Anthony says:

    Excellent post Jeremy. I find having a snoop around the Warrior Forum and the Seomoz Q & A forum useful

    • Jeremy Brown says:

      Haven’t tried the Warrior Forum personally, but SEOmoz has a ton a great discussions and articles. Great addition Anthony.

  15. Thanks for the post Jeremy,

    It has been hard for me to think of anything to write about during the past few months.

    Maybe this will help…

    Also, I would like to share this free report that I found online http://www.captivatedesigns.com/top_five_elements.php

    Thanks

    • Jeremy Brown says:

      Rafael,

      Try it out. Let the Problogger community know how it goes.

      Tip: put all the questions that you can turn into a blog post in a spreadsheet. Makes it easier to manage.

  16. Yaisa Hagood says:

    Jeremy,

    This post was just what I needed. I struggle with ways to find quality content for my blog and because of it I’ve stopped blogging for the past few months. This posts has gotten me excited about all the possible ways I can find quality content. I plan to start using “quora” today.

    • Jeremy Brown says:

      Get back to it Yaisa! :) and I’m happy that this post gave you a little spark to kick things back in gear.

      When all else fails and you have extreme bloggers block, ask yourself “how can I help people”? The tools are out there.

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