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New Blogger? Create a Viral Post in 5 Simple Steps!

This guest post is by Greg Digneo of Cloud Marketing Labs.

Admit it: you think I’m nuts. There’s no way a new blogger can write a viral blog post with five simple steps!

Well, as the saying goes: “I said it was simple, but it ain’t easy.” In fact, it will take a lot of work, but it can be done.

The myth of the viral post

There isn’t a blogger alive who hasn’t dreamed of writing that perfect blog post that will be read by thousands of people.

You spend time researching a trending topic.  You relentlessly pursue the perfect headline.  And you pour your heart into creating epic content.

Raise your hand if you’ve done this and have not created a viral blog post.

Writing about a trending topic, creating a perfect headline, and writing epic content are vital to having a post that goes viral.

But you are missing one thing: relationships.

In order for a post to go viral, it needs to be seen by the right people.

What is a viral post?

Before we get into how to build these relationships, I want to first share with you my definition of a viral post.

Math geeks will tell you that a post goes viral when the viral coefficient is greater than one.

But for the rest of us, a viral post for a new blogger is when one of your posts gets read and shared exponentially more than the others.  It’s as simple as that.

Below are the steps you can use to create a viral blog post.

Step 1: Find a topic

There are two key ingredients that make a successful topic.

First, the topic should be one that’s trending.  If you are a blogger, there is almost no chance that a “Twitter” topic will be successful.  It’s been done. However, the topic Pinterest will generate more interest. It’s a new social media company, and bloggers and marketers are still trying to figure out ways to leverage it.

To find a trending topic, read blogs in your niche and take note of which topics are getting the most comments, shares, and links.This will give you a good indication of what your audience wants to read and share with their social media following.

The second ingredient to a successful topic is the ability to write five unique posts on the topic.

For instance, you might write one post called “3 Steps to Drive Traffic with Pintrest,” and another post called “10 Companies Profiting from Pintrest.” But make sure you can write five posts, each taking a different angle on the topic you’ve chosen.

Step 2: Find four blogs to submit guest posts to

Once you have your topic, find four blogs to submit guest posts to.

ProBlogger has a lot of advice on successfully submitting guest posts to popular blogs.

For this process to work correctly, ensure that the blogs you are submitting your guest posts to have large Twitter followings.

Step 3: Time your posts

The most effective way to guest post is to write multiple posts that go live around the same time.  That will give your audience the impression that you are everywhere.

To do this correctly, prepare to schedule your posts to go live in about 60 days’ time. Some of the more popular blogs receive a lot of submissions and have a large queue of posts they have to publish before they get to yours. But as long as you plan ahead, most bloggers and content managers will work with you to publish your post on the day you request.

Step 4:  Publish a post on your own blog

By now, you have written five blog posts and four have gone live on popular blogs. That leaves one post for you to publish on your own blog.

Publish this post two or three days after your final guest post has gone live.

Step 5: Email bloggers

Before you email the bloggers you’ve submitted guest posts to, check to see how well your post did relative to those around it. If it got a comparable number of shares, comments, and links, then you’re good to go.

Here’s the exact message that I write to bloggers.

Hey (Popular blogger),

I wanted to let you know that I created a follow up post to the one that went live on (date the post went live) that I think your readers will enjoy.

Pinterest is a hot topic these days and I couldn’t possibly provide all of the information in one post. I would love to know what you think.

Regards,
Greg

The goal here is to get the bloggers to tweet your post, but you’ll notice that in this email I didn’t ask for the tweet. There is a chance that the post won’t resonate with the blogger’s audience. If that’s the case, you don’t want to ruin the relationship and ask for a commitment they are not willing to fulfill.

The bottom line

The truth is you might have to guest post two or three times on a blog in order to build the kind of relationship you’ll need to have that popular blogger tweet your link.

And if even you follow this process, there’s no way to guarantee that the post will go viral. However, getting your content seen by top influencers does give you a fighting chance.

Like I said, it is a simple five step process, but it’s not easy to execute.

Most of you are going to read this post, file it away somewhere and go about your business.  And that’s fine. I do that all the time. But there are a few of you who know deep down that your content deserves to get read on a consistent basis.

You know that your content is as good as, if not better than, the influencers in your niche. You just need your big break. Do yourself a favor.  Stop waiting for someone to hand you your break, and go grab it.

The world needs to hear what you have to say. So, what are you waiting for? Get your content seen.  Like right now!

Greg Digneo is the founder of Cloud Marketing Labs which works with B2B companies who want to generate more online sales leads.  You can download his free ebook which shows you how to generate 100 sales leads in 30 days.

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Comments

  1. Samuel says:

    Emailing some certain bloggers is one of the best ways to get that traffic to your blog.

    Creating viral content is written everyday, but only a handful bunch know how to make it known everywhere. That is the difference.

    • Ivin says:

      Hello Samuel. Emailing bloggers work great, but no everyone is open to it. And you have to know the blogger pretty well. I think if you want to plan something like this, go and make a connection with that blogger you want to leverage for traffic and then send the email., That’s the best way to do this. Cold emailing is very difficult (especially to not come off as a spammer).

  2. Graham says:

    Viperchill.com has the best “how to write a viral blog post” article I’ve ever seen.

  3. The steps you wrote for writing the post are steps that should be used for any post you write. However making it a viral post is about how much you market it. Good post though, thanks!

  4. Keira says:

    Sometimes posts go viral when you least expect it. I wrote a post at the beginning of June, it didn’t see much traffic despite pursuing my usual social media outlets. I decided to try Stumble Upon (though results in the past have been underwhelming)… and that’s what I saw the first few days after SU the post. Then last Friday my blog exploded and people were coming from Facebook and SU left, right and center… still are in fact to see my post: http://www.literatureyoungadultfiction.com/74-books-to-read-if-you-love-the-hunger-games/ This is my first truly viral post and I’m really excited.

    • Greg Digneo says:

      Congratulations on your viral post Keira. Sometimes, it just needs that one little spark for the fire to start!

      • Keira says:

        Thank you! Now how does one keep that spark going so it doesn’t fade out? That is important too! I am very glad my hosting was ready for the task! That would have been bad. :)

  5. Cipto says:

    I think these simple steps are not easy for new blogger but the result is really powerful. We must be active and manage daily to make this strategy working well. Thanks for your sharing.

  6. John says:

    New bloggers will be doing this step-by-step. Contents in this article are so friendly and easy to understand. Thank you for this generous information, will be sharing this to our friends.

  7. games says:

    Thanks for finally talking about >New Blogger? Create a Viral Post in 5 Simple Steps! : @ProBlogger <Loved it!

  8. Selina Jen says:

    I think the people who are looking for topic after open a blog he/she need not to continue with blog post. coz the people who dont know in what topic he feels interesting! how will be continue with blog post! if he finding topic as a result you will be posting scrape contents from here to there nothing else :)

  9. Adrian says:

    You definitely motivated me to put even more work into writing my posts.

  10. hi.very rich and informative post.i am a newbie blogger, really in need of such info.great work.i am also a big fan of darren rowse.i would love to read your other posts too.

  11. Madison says:

    I’ve just graduated from Uni and I have started blogging on behalf of other companies. I am finding it really difficult but this has helped… I plan to download your book too.

    Thanks

  12. jbledsoejr says:

    I like this idea. Thx for sharing! I am planning to open my blog to guest blogger, and shortly after that to pursue guest blogging opportunities on other blogs. This is a good strategy that I think I can use and hopefully be really effective.

  13. Justin says:

    Great ideas for new and old bloggers. Really liked Graham’s link also.

  14. Chris @ NPI says:

    Hi Greg,
    very helpful tips. As you wrote, relationships are very important, especially to get “starting kick”.
    In viral post we must give something more than always – we can for example link to others.
    I just published such post – we’ll see, if it goes viral ;)

    BTW – Graham link to Viperchill great “viral” post. But there is a huge difference between new blog and old, stable blog with a lot of readers.
    Thanks for sharing.

    BR, Chris

    • Greg Digneo says:

      Hey Chris,

      You are right, there is a huge difference between a new blog and an established/popular blog. The tactics are far different.

      If you don’t have readers to start with, you need to find a way to bring them to your post. Relationships are the best way that I know how to do this.

      Greg

  15. Trung Nguyen says:

    I didn’t contact with any popular blogger to get my post goes viral, your 5 step is awesome for me to follow. Thanks for the share, Greg.

  16. Rick says:

    Thanks for the great advice!

    I’ve had a couple of posts ‘spike’ via Stumbleupon, and it’s cool to turn on Google Analytic’s Realtime Beta and just watch the counter tick off.

    Unfortunately, then you’re back to reality…

    Looking forward to trying out your method.

    • Greg Digneo says:

      Hey Rick,

      I have a new blog as well, and I am in “reality” quite often. Creating a popular blog is the culmination of time, energy, effort. Unfortunately, one viral post does not a popular blog make.

      Best of luck!
      Greg

  17. Hi Greg,

    This is really an awesome post, Recently I have written an article and I did the same things which you mentioned in this post and that post got viral, shared by tons of peoples.
    Thanks for the share bro,

  18. hazalzlen says:

    I will try these tips really good i bookmarked this page thank you so much for this information.

  19. hazalzlen says:

    I will try these tips really good i bookmarked this page thank you so much for this information.

  20. Anshu says:

    Ok. Everything else is sound advice in this post, except for one thing which confuses me. I keep seeing these email formats ( not just here, many other posts) ending with “I would love to know what you think about it” and then I read other posts ( particularly the submission guidelines by some popular bloggers) where they say something along the lines of ….”For goodness’s sake, be clear in asking what you want”. I’m confused now – Won’t I be better off ending my emails with “I hope you would like it and feature it in one of your roundups/ on your website etc” Or there is a socially accepted form of asking for endorsement by saying ” love to know what you think about it”. Am I missing something here?
    I understand it when you say, you shouldn’t ask them for a commitment, but then, when I am submitting my post for consideration, doesn’t that mean in itself that I’ve accepted the fact that it may ( or may not) get rejected, and I’m comfortable with it.

    • Greg Digneo says:

      Hi Anshu,

      Submitting a guest post, like this one, to a blog is a bit different than asking the good folks at Problogger to tweet a post that I wrote on my own blog.

      The reason being that submitting a post to a blogger helps them as much as it helps you. They get high quality original content, and you get exposure.

      But to ask them to Tweet something for you is much more of a “one way street”. You get exposure, and they get nothing in return.

      Hope this helps.
      Greg

  21. I wish I had followed this advice before I wrote the Pinterest post here. Who knows how far it could have gone?

    Thanks Greg

  22. Ferb says:

    Thanks for these five steps, after reading this post, I noticed I have only completed step 1 and step 2, but haven’t thought of step 3; step 4; step 5 and that is a big problem too. Really regrets didn’t know how to use them and the time has passed long ago, just gotta start again follow your 5 simple steps.

    Thanks – Ferb

  23. Greg Digneo says:

    No problem Ferb! Best of luck to you.

  24. Aruba says:

    Aw, this was an exceptionally nice post. Taking a few minutes and actual effort to generate a
    good article… but what can I say… I hesitate a whole lot and don’t manage to get anything done.

  25. JLT Creative says:

    Thanks for sharing Greg :)

  26. I’m still a newbie in blogging. This information certainly helps. Thank you!

  27. meka says:

    thank you for the useful tips
    the viral posts i created became viral by coincidence, i mean i suddenly found some that way
    i think i need to analyze them a bit more to know what happened