This guest post is by Shakirah Dawud of Deliberate Ink.
Writing for three blogs on a regular basis, with the odd request for a guest post elsewhere, my writing plans are already tight. But because I write for overlapping fields of interest, my plans can also tangle. The most common:
- Snag A: The topic could be of use to any blog I write for. Should I send it to my friend’s blog, where the people know me better, or let it air at the writing forum where it’ll snag more eyeballs?
- Snag B: If I don’t write about this topic I’m gonna bust wide open, but it’s not appropriate for my audience’s needs, my friend won’t be able to post it till it’s no longer relevant, and I don’t think enough people will see it over a the writer’s group.
- Snag C: I have one blog topic on my mind right now, and only one. But I have three blogs to post to this week.
Whose blog first?
It might seem obvious the answer is my blog, but that’s not always the case. Depending on who the audience is, what the post is addressing, and the characteristics of the other blogs, it can be tough to decide.
Look at the post. When you have a post that may fit more than one blog, the post itself can sometimes tell you which blog it belongs to. What level of the industry or topic are you addressing? What point are you making? What image are you projecting?
Look at the blogs. Each of the blogs you write for may lie within the same area of interest or industry. But the reason you chose to write for them is because of their differences. What are those differences? Community size, reach, posting schedule, and general atmosphere often make your pieces self-selecting.
Look at the audiences. Think of one reader from each of your blogs. Don’t make one up. Literally find the readers who interact most often with comments and shares. Ask yourself which piece each person would most enjoy reading, and don’t hesitate to give it to him.
Readers have rights. It’s unfair to try shoehorning a post into anyplace it doesn’t belong (at least, not without a good excuse). That’s why you should look at the other factors involved when deciding where to post what. But what happens if you have something valuable to share, and nowhere to share it? Network with your fellow bloggers and find the right fit for a guest post.
Plan ahead. Do this only if you want to avoid getting into any posting snag in the first place. Create a chart including each of your blogs and the dates you’ll be posting. Fill in each date with more than one topic idea. This way there’s no worry about topics that overlap because there’s always an extra. Pick one and start writing, tangle-free.
Shakirah Dawud is the writer and editor behind Deliberate Ink. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Clients in many fun sizes, industries, and locations reach her through the Web.