Yesterday I hosted a free webinar for ProBlogger readers on the topic of using Facebook to help you grow your blog. In the webinar (attended by 1000 people) Amy Porterfield packed in over an hour’s worth of rich content.
I learned a lot from it myself (I’ll share one thing that instantly had results for me below) and we had literally hundreds of comments from those attending saying how worthwhile it was. Here’s just a few of over 250 comments:
Based upon the amazing feedback and the fact that over 2000 people registered for the webinar but we could only fit in 1000 – we’ve decided to release the recording to those who missed out.
We’ll leave this recording up for a week or so so don’t miss out on listening in by doing it today.
You will need a notepad and pen or a word doc to make some notes with because there is a heap of rich information to take in.
One Tip I learned that Instantly Increased My Facebook Results
As I said at the end of the call – there’s so much to learn when it comes to using Facebook to market your blog. I myself am taking a course that Amy is running to learn more. As I listened to her yesterday I jotted down a number of action items.
One was around the use of images. Amy mentioned in the webinar that images are the number 1 thing that people are sharing on Facebook. While I knew this I hadn’t really acted on the information. So this morning here’s a little experiment that I did:
Normally when a new post goes up on my photography blog I post an update like this:
What you see there is the status update on our page as it happens if you simply add a link to the status update box. It automatically pulls in an image from the post, the title of the post and the first line or two. I do these updates manually each day and they drive some pretty nice traffic. You can see in this case that after 25 minutes of being live that update was ‘liked’ 3 times and shared once. I’d estimate that around 100 people came and looked at the post in that 25 minute period.
Taking Amy’s teaching on board today I decided to do a followup status update with the same post a little while later – this time I decided to upload the same photo that you see above and to write something about the photo (including the link).
Here’s how it looked:
The photo is bigger and more eye catching and you can immediately see what happened as a result. 18 times as many people ‘liked it’. 7 people commented. While there were no shares I’ll bet that this type of update will typically get shared more than the other type. Interestingly since adding this update I saw a spike in traffic coming to that post that I’d estimate was around 400 people.
Update: the ‘likes’ and ‘comments’ are continuing to come in one this one.
Key take home lesson? If you have an visually interesting image in your post consider uploading it and adding the link in the description of your image rather than just sharing the link and letting Facebook pull in the image. I’m certainly going to experiment some more with this technique.
Listen to the Full Webinar for Free Here
This is just one action item I picked up from Amy in the above webinar. I’ve got another 10 action items that I’m going to implement in the coming week.
Enjoy the full webinar for yourself here and learn how to tap into the billion plus people on Facebook.