Sometimes I hear voices … they suggest I do crazy things … and sometimes they end up being the best things I’ve done!
Okay, that’s one of the strangest first lines of a post that I’ve written but it struck me today as I was looking back over the past few years that some of the most successful things that I’ve done have often started out as a “crazy idea.”
Perhaps it is just my personality type, but I’m a prolific idea generator. Barely a day goes by when I don’t have at least one idea for a new product, blog post, or even new blog. Sometimes the ideas are simply extensions on what I’ve done previously, but occasionally I get a really crazy idea—something that is either really big, or something that makes me laugh and shake my head.
For a long time I would simply push aside the crazy ideas, but I’m learning to at least give them a second thought these days, because the ones I’ve acted upon do have a history of working.
Let me give you some examples of “crazy ideas” that I’ve had that have worked out well, or which I’m currently working on building up:
- Bestselling ebook: One “crazy idea” that I’ve written about recently was 31 Days to Build a Better Blog. The original idea came on 30 July 2005, when I decided that I’d write a 31 day series of blog posts here on ProBlogger, each day containing homework for readers. It was crazy because I’d never done a series that long before, I’d not really given readers “homework” to do before, and because I decided to start it the following day with no promotion or planning. The idea paid off—it eventually evolved into my bestselling ebook.
- Successful conference: Another “crazy idea” was to hold my first ProBlogger training day. I started pondering what would happen if I held a training day for bloggers in Melbourne. Again it was something I decided to do on the spur of the moment. The period from my having the idea to running the training day itself was a matter of weeks. I’d had no experience in planning conferences, had no venue, and didn’t know how much to charge or even what we’d do on the day. Again, the idea paid off—we’ve now held two training days and there’s significant demand for more (we’re planning some exciting events for 2012).
- ProBlogger “Tour down under”: One more “crazy idea” that looks like becoming a reality dawned on me on the way home from a conference in one of Australia’s northern states (Queensland). The state has some of the most beautiful beaches and natural wonders that you’ll ever see and, on the spur of the moment, I tweeted out that I wanted to run a competition to get bloggers form overseas to come do a tour with me of some of our country’s most beautiful regions. Among the tweet replies that came in from hundreds of bloggers wanting to come on the tour were a couple of replies from Aussie Tourism boards. Those conversations continue today—watch this space to see if this was another crazy idea that might pay off!
- ProBlogger clothing range: Lastly, a fourth “crazy idea” that I’ve had for a couple of years now, and which looks like it might come to be, is the long-awaited “Blogger Work Ware” range of clothes. Again, this started as a crazy tweet saying I wanted to develop a range of “work clothes” for bloggers: PJs, bathrobes, and so on—after all, we’re known for blogging in our PJs are we not? The number of people who responded that they’d buy a bathrobe or PJs was overwhelming. I’m now looking at it more seriously (watch this space).
Of course I’ve had my fair share of crazy ideas that I’ve not done anything with, or which have failed. But in each of the cases I’ve mentioned here, the ideas came out of the blue and, for some reason, just wouldn’t go away.
In each case, the reaction I had straight after having the idea was to either laugh or gasp. In most cases, the reaction was the same when I told those around me. I’m learning that the laugh and gasp reactions are good. They tell you that you’ve thought of something a little out of the box—something that will, at the very least, get noticed.
The other thing I did each time was to share my crazy idea with others. In some cases, it was with another couple of people who I trusted, and some cases the “test” was to share it more widely (on Twitter in the last two cases) to see if the idea had any resonance beyond my imagination.
What has been your most crazy idea that has paid off?