I love making the one piece of work pay off multiple times. One of the ways I do this is by turning other activities that I do into blog posts. Here’s five ways I’ve done it recently.
1. Live streaming video sessions
If I find myself with a spare half hour to fill in, one of the activities that I’ll sometimes engage in is a live video streaming session on Ustream.
I log into my Ustream account, start a broadcast, and then announce it on Twitter that I’m on and happy to answer questions. The sessions are fun and also deepen reader engagement for those who join in. But I’m also constantly taking note of what I’m being asked and will often turn those questions and answers into posts.
2. Being interviewed
From time to time I’m asked by another blogger, journalist, or author to do some kind of interview with them. Some are live webinars or on radio, others are email-based interviews, others are on the phone.
Being interviewed in this way is great for bringing new readers into your blog, but I’m also usually asked at least one question during the interview which is the stimulus for a post.
3. Interviewing someone else
On the flip side of things, I also love to interview other people.
Many times as I’m preparing for an interview and researching the subject to work out what questions to ask I’m stimulated to write a post. Other times it is the answer that they give that gets me writing something new.
4. Public speaking
I’m fortunate enough to be asked to speak at conferences both here in Australia and around the world. While I love this type of presenting, I always get a little nervous in the lead up to doing it, and tend to put in quite a bit of time for preparation.
This often unearths post ideas. In fact, last time I spoke at a conference, I turned my slides into a series of blog posts. The Q&A times at the end of presentations and speaking one-on-one to attendees afterwards also gives me great ideas for posts.
5. Answering reader emails and comments
Not a day goes by when I don’t either get an email from a reader asking a question or see at least one question in blog comments.
While I try to respond to as many as I can, I also quite often turn those email or comment answers into blog posts in and of themselves. When one person has a question, it’s likely that others are thinking the same thing—so I turn that one on one answer into something others can benefit from, too.
How do you kill two birds with one stone and use other actives to generate blog post ideas?