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“Brushing it Off” Vs. “Brushing It Off”

This guest post is by Nick Thacker of Life Hacks for Living Well.

Are you “brushing off” the work you need to complete? Or are you able to “brush it off” when it’s finished, ready to launch into the world?

I’ve had experience brushing off the things that needed to be done—and I’m sure you have, too—but I’ve also had the satisfying feeling of being able to put down my tools and say, finally, “I’m done.”

I’m referring to that point you eventually reach, after many long hours and sleepless nights, where there’s no more you can you can possibly do to improve your project, no more tweaking or adding or altering—it is done, as perfect as it can be.

But this “feeling,” this goal I invariably set for myself prior to embarking on any project, is sometimes fleeting, lofty, and quite unreachable.

Sometimes it’s a matter of scope—the project is too large to possibly accomplish by one person. Other times it’s the lack of direction: we don’t know where to go with our blog—or our business. But still other times it’s just a matter of not understanding clearly our expectations, and the time it takes to complete them.

The right expectations

I was thinking recently about my experience as a Boy Scout during my grade school years. I enjoyed pretty much all of the events, camping trips, and fundraisers we did, but there was one annual event we participated in that was held in much higher esteem than the rest. My father and I, once a school year, would begin that journey every young man so impatiently awaits for the rest of the season—the coveted Pinewood Derby competition.

A “Pinewood Derby” is a small (about 8 inches by 3 inches), four-wheeled vehicle powered by gravity and graphite-rubbed plastic wheel bearings. The cars, two at a time, would be raced down a track made of wood. It sounds simple, but for young American boys everywhere, it was the raison d’etre for joining and paying your dues to the Boy Scouts of America.

Every year, my dad and I would start dreaming about what style and shape to cut, design, and paint my car. We would shoot for the most aerodynamic, stylistic, and awe-inspiring design that would still be allowed in the races (there were, of course, weight and size restrictions!). One year was a “hot dog” design that almost took home the gold, while another year was a failed attempt at a Camaro convertible with a spoiler.

We would start the project most years by planning, blueprinting, and marking the rectangular block of wood with cut marks in pencil (did I mention my dad’s an engineer?). Only after planning, sanding, cutting, and sanding some more could we even begin to think about putting on the cool pewter attachments—engine blocks, headers, and so on. Finally, after letting glue dry, sanding once more, and then waiting a few more days, we would apply the paint to the finished product.

With me as Creative Director and Dad as Chief Technical Officer and Director of Engineering, the product, no matter how poorly it actually performed in the races, would be something prized and rewarding for both of us—it was something we would, literally, “brush off” when we’d finish, take it inside to show Mom, and then put on the trophy shelf after it had served on the racetrack.

One year was different, though. Dad was either out of town during the initial months leading up to the Derby, or I’d just decided I was old enough to get started myself. I had my wood block, access to power tools, and plenty of sandpaper.

Rather than waste time with the planning, creative process, and initial sanding, I decided to jump in get started making my dream car. I’d also decided to start about a week before the competition.

Needless to say, the car was shoddily built. It was sticky to hold, as the paint hadn’t really dried well, the pieces constantly fell off (we had to bring a hot glue gun to the event), and it gave everyone splinters (I said this was part of the car’s built-in defense mechanisms). I had mostly “brushed off” the steps that he’d taught me were necessary. Dad wasn’t overly excited about it, but he knew a lesson was in store for his oldest son.

Sure enough, I realized (though much later in life) what the lesson was: while each stroke of the sandpaper and each slow pull of the paintbrush wouldn’t make a marked difference on the outcome, it was the step-by-step process we went through to ensure every piece of the puzzle was in place that created the final wooden racer.

In short: the whole was much bigger than the sum of its parts.

Embrace the process

That year, I’d skipped out on a lot of the process, and because of that, I couldn’t “brush off” my work and show it off to my friends and fellow scouters.

For my fellow bloggers, here’s the takeaway:

  • Don’t cheat the system: If you’re trying to start a blog, and you know that blogs need great content, don’t spend money on a ton of ghost-written PLR articles that sound exactly the same.
  • Don’t cut corners: If there’s a “standard process” that others in your niche have gone through—maybe they spent most of their early years doing nothing but churning out guest posts and commenting on blogs—don’t think there’s a “secret way” to reach the same level with much less work.
  • Don’t “brush it off”: Don’t brush off the little things. Every comment, every guest post, and every tweet that you send is an ambassador for who you are—what you are—online. I don’t know you from Adam, so if I visit your blog and see posts written at a second-grade reading level with nothing but AdSense everywhere, what do you think that tells me about you? Come on, get it together!

Okay, okay, there’s always the exception that proves the rule.

If, by chance, you do blog for money only—and there’s nothing inherently wrong with that—then you’ll have systems and procedures in place for that as well, and they need to be honored. The same rules apply:

  • If you find that most money-making blogs are earning their income because of their massive amounts of content, why would you think you could do better only writing three or five posts per week? Spend some money on some well-written posts to fill out your site, and spend your time building your business.
  • If you run a business of any kind online, don’t cut the corners or “brush it off,” or you’ll most likely give people splinters. There’s a reason Internet marketers spend so much time cultivating and building their email lists. Why would you think you’re special and can just buy a billion email addresses for $50 bucks?

Don’t skimp

Don’t skimp on the details—they’re what are going to set you apart from every other teenaged marketing “guru” out there, and they’re also going to give you more experience in much less time. As so many business experts and professionals have said, “fail often.” Don’t be afraid to fail—just know that it will be a failure that will help you “brush off” a project (in a good way!) in the future.

“Brush off” your project or business now, and you won’t be able to “brush it off” in the future. Don’t “brush off” your project today, and you’ll be able to “brush it off” and show it off tomorrow.

Get it?

Nick Thacker is interested in learning and writing about ways to live better–his website is Life Hacks for Living Well, and is a repository of tips, tricks, and resources to getting what you want out of life, in a better way. You can subscribe to his feed directly by clicking here.

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Comments

  1. Faizan Elahi says:

    Nice article, quite helpful. Most of the times, the amount of work we give to a project is directly proportional to its quality.

    • Nick Thacker says:

      Agreed, Faizan. That’s absolutely correct, at least in my experience!

    • Frugal Baby says:

      Agreed Faizan,we get what we put in. Also we blog for our readers not ourselves. Continue to provide value and the rest will follow. Great post Nick. Thanks for sharing.

      • Nick Thacker says:

        Thanks Frugal Baby (nice name, BTW!)

        Well said–I think it’s something we all “know,” but often fail to really “do.” Providing value so often means “not take the quick and dirty route,” but instead spend the time and effort truly building and satisfying…

        Good points, thanks!
        Nick

    • It’s proportional to the quality and attention to details but also consistent momentum!

  2. Drewry says:

    I gotta admit that in the past, and even sometimes up until today, I tend to unintentionally put things off until the last minute. after reading bits of this post, I got to admit I really like where the guest blogger who wrote this is coming from. When working passionately on a project, we sometimes get a little discouraged, fall off a bit, and lose focus. But, one should never give up in continually building on a project they are completely passionate about. Brush yourself off, get back up, and try again :-)

    • Nick Thacker says:

      Drewry, thanks for the kind words–don’t let the discouragement and loss of focus get you down! Like you say, just gotta get up and try again.

      And again.

      And again…

      • Drewry says:

        thank you Nick. Gotta admit it is hard and the journey is long walk, but I am keeping the faith :-)

  3. Craig Jones says:

    I particularly agree with the “Embrace The Process” section. If you can’t appreciate the value of the journey and everything that it brings (experience and a deeper knowledge being the least of which), you’ll never succeed.

    • Drewry says:

      I appreciate my journey very much, because it was 90% filled with adversity, and 10% happiness. He gave me a lot to think about in terms of “reshuffling my spiritual cards” and focus more on God, then, focusing on how I can improve myself intellectually in life :-)

  4. Mark Aylward says:

    Great story Nick
    The Pinewood Derby! I hadn’t thought about that for 30 years:) All accomplishment has these steps in common. Sports, writing, music and life in general. You get what you give. It is amazing how easy this is to forget while being so supremely important at the same time
    Mark

    • Nick Thacker says:

      Yeah, it’s been awhile since I’d thought about it as well–but when I was trying to think up a good analogy for the post, it just jumped out at me as the perfect one!

      Sometimes I miss the carefree attitude of the childhood days–and I think we can learn from those attitudes a little as well ;)

      Thanks for the comment!
      Nick

  5. Michael says:

    This is great to hear! I like the fact that it is a reminder that we should do things at the moment and is also a great reminder that the only formula for success is hard work + smart work. Figure out what works and what doesn’t, then work hard at what works.

  6. naijadotcom says:

    Inspiring article,more like saying garbage in garbage out,but then it depends on certain other factors associated with blogging because you might put in so much effort and still get little result,if effort isn’t wisely targeted and utilized.