This guest post is by Aman Basanti of ageofmarketing.com.
If you have been in the blogging game for any number of months, you already know about the power of guest blogging in generating traffic and exposure to your blog. Yet there are new bloggers out there who hear about the power of guest posting, but still do not understand why it is so effective.
As one reader commented on my recent piece on guest posting, “You people are always advocating guest posting. But I am not convinced about guest posting. Can you help me in this case? Why should we submit our best work to someone else?”
It is a valid question and as there are always new people entering the world of blogging, one that is worth answering for the blogging community at large.
Accordingly, here are three reasons why you should submit some of your best posts as guest posts.
1. It increases the chance of your guest post being accepted
Here is what a lot of new bloggers don’t know. A-list blogs get a lot of guest post submissions every week. On average, an a-list blog like ProBlogger might get around 30 guest post submissions. In comparison, most blogs only post five or ten posts a week, which means 20 posts get rejected.
If you are sending in your weak posts, chances are your post will get rejected. By sending in your top posts, you increase your chances of getting published on an A-list blog.
2. You’ll get quality “do follow” backlinks
Guest posting on A-list blogs gets you high quality backlinks that help you improve your rankings in the search engines.
Now, you might say, “But I’m getting backlinks through the comments section. Why would I go to all that effort of writing and submitting guest posts when I can easily get those backlinks through the comments section?”
The answer is that links in the comments sections of the major blogs are “no-follow,” which means that they count for a lot less (some say not at all) than the “do follow” links that you get in your by line or author box alongside a guest post.
Also, links higher up on the page carry more SEO benefit. As SEOMoz wrote in a post on SEO, “We find that links higher up in the HTML code of a page seem to pass more ranking ability/value than those lower down.” As most guest posts include a back link at the start and at the end of the post, it further magnifies the power of the backlinks.
Combine these two factors and it is easy to see that the backlinks from guest posting are far more valuable than those in the comments section.
3. Attract high-converting traffic
Traffic from guest posts is some of the highest converting traffic you can get. Here are the subscriber opt-in rates for my free ebook page:
- Google Adwords (Banner ads on the content network): 5% opt-in rate (I know I have some work to do on this, but still)
- StumbleUpon: 0.5% opt-in rate
- Guest posting: 40% opt-in rate.
Traffic from guest posting is, hands down, the highest converting traffic you can get. Also, on a big site, the chance of your post going viral is high. It is simple maths. More readers equal more people sharing the post. The more people sharing your post the higher the chance it will be seen by an influencer, further increasing its chances of going viral.
My post on The Warren Buffett Method for Building a Successful Blog, for example, went viral because it was posted on ProBlogger. That post earned me 50 subscribers, showed that I was a good writer, and put me on the map of other bloggers in my niche.
In other words, I got a lot more value from posting it on ProBlogger than I would have had I posted it on my own blog.
Unless you already have a popular blog, there is no reason why you should not submit your best posts as guest posts on major sites. More traffic, better search engine rankings, and brand exposure are some of the key benefits.
Plus, it gives you a bit of kick to get so many comments on a piece you wrote, which can motivate you to keep blogging so that one day you too will get that many comments on your own blog.
Aman Basanti writes about the psychology of buying and teaches you how you can use the principles of consumer psychology to boost your sales. Visit www.Ageofmarketing.com/free-ebook to get his new e-book – Marketing to the Pre-Historic Mind: How the Hot New Science of Behavioural Economics Can Help You Boost Your Sales – for FREE.