This guest post is by Lior Levin.
Blogging is not just writing your personal notebook these days: it’s a truly open platform where people share their ideas, passion, goals, and thoughts on subjects they care about. Gone are the days when people would consider blogs “a personal affair.” The scene has long since changed.
Blogging as a job search toolAs a job seeker, you can use the power of blogs to reach potential recruiters and make them aware of your existence. Googling for potential employees is slowly becoming a trend among recruiters, and you should definitely use the power of blogging to elevate your job profile and establish yourself as an expert in your industry.
Of course you’ll face challenges, and there is no guarantee that you will get hired as a result of your blog. But it never hurts to give this idea a decent try, and see the feedback and response you get from employers who stumble upon your blog.
If you’re seeking a dream job and want to use the Internet to drive potential employers to your online resume, here are a few tips you should keep in mind:
Set up your LinkedIn profile
The very first thing you should do is set up your LinkedIn profile and connect with like minded people, who share common interests and professional backgrounds. LinkedIn is the social hub of career professionals, and employers are always scanning this social site to find enthusiastic candidates who love their work, and are considered leaders in their fields.
By engaging with like-minded people, you’ll understand what they want from you.
Blog about your core interests
Keep your blog focused and up to date on specific topics. It would be better if you leave aside personal rants and ramblings. Instead, blog about your career goals, past projects, lessons, assignments, and so on. The more you blog about your career assignments and skill set, the more people will consider you an “authority” and a “focused person” who knows what they’re talking about.
If your last blog post was published couple of years back, potential recruiters will think you’ve lost interest. Write often—at least twice a week. Blog about your latest project, blog about the work culture, and remember a golden rule: “Never criticize any of your past employers.”
This is really important. Write about your interests, but at the same time, engage with the most important asset in any organisation: “People.” Visit their blogs and comment on a post you loved reading. Reply to their tweets, start a conversation with them, and maintain healthy relationships with your peers. Sooner or later, people will notice your online behavior, and they might shoot off an email expecting to hear more from you.
Never lose patience. It takes time to grow a tree, but once it’s there, the shade lasts forever. Just because you don’t see anything on the surface doesn’t mean the plant isn’t growing beneath it. Give your blog some time and keep writing about things you love. That’s what matters most if you want potential recruiters to notice you.
This post is written by Lior Levin, a marketing enthusiast who works for a start-up company that offers a to-do list app for businesses and individuals. Lior also advises for a web hosting company that offers consumers a list of the top 10 website hosting companies available online.