Continuing our discussion of things you should be doing right now to improve your blog, today’s tip is:
7. Interlink your posts
Another task that I try to do on a regular basis (not as regularly as I should!) is going back through old posts in my archives and looking for opportunities to interlink them.
Many times bloggers write multiple posts on their blog on related topics, and each one is an opportunity to interlink relevant content. This benefits your readers, as you give them further reading on the topic, and helps with your search rankings (internal links help your SEO a little).
Pay particular attention to opportunities to link to your own products in older posts—this can be a money spinner.
Do you regularly go back and interlink old posts?