This guest post is by Magz Parmenter of Tangerine Turtle.
Close your eyes for a minute and think about the biggest goal you have right now. Is it becoming a full-time blogger? Would you like to speak at a conference? Maybe you want to sell advertising on your blog. Whatever it is that you’re trying to achieve, you need to take the advice in this post. It’s how I succeeded with one of my biggest goals this year: to write for problogger.net…
I was going about my business, writing a post for my blog when I got a little pop-up message in the corner of my screen. It was Darren Rowse, you know, the Darren Rowse, from Problogger. Here’s how the conversation went:
Darren: “Hi Magz, I read your blog and liked what I saw. How about doing a guest post on problogger.net?”
Magz: “Wow! I’m flattered, Darren! Of course, I’d love to!”
Darren: “Okay, that’s great. Send me something and I’ll make sure to send it through to Georgina (the Content Manager at problogger.net).”
Okay, I’ll confess. None of the above actually happened. But wouldn’t it be awesome if it did?
The truth is, if you want to guest post for anyone, particularly an A-list blogger, you have to submit your ideas to them. Let’s be honest, they get thousands of emails asking them to please, please, please consider their amazing post. Particularly if you’re a new blogger, or even if you’re not (I’ve been blogging since 2005), getting to grips with pitching the big guns with your ideas can be daunting.
I’ll be the first to admit, it took me a good six months of reading and researching, interacting with Darren on Twitter and learning as much as I possibly could from heavy-hitters like Brian Clark, Jon Morrow, Pat Flynn, and the Blog Tyrant before I got the courage to pitch my ideas to the guys at problogger.net.
I. Was. Terrified.
To make matters worse, I sent my pitch on a Friday, and because of various factors like the time difference from the UK to Australia and Georgina’s work schedule, I didn’t get an answer until 1.30am on Sunday (Monday). I was sweating it that weekend!
So, How Did I Get that Elusive ‘Yes’ to Guest Post on Problogger?
In my former life, I used to be a counsellor. I’ve always been interested in psychology and what makes people do the things they do. I’m now a Personal Coach and I love helping people find ways to be more productive and successful in their lives, whether that means organizing their homes and offices, or organizing their thoughts.
I’m also addicted to Google. (They should give me shares, really. No … really.) Finally, I love inspirational and catchy quotes. Put these things together, and it should come as no surprise that I used the marketing slogans of four major companies to help me reach my big goal of guest posting here.
1. Impossible is nothing (Adidas)
If you’re struggling, this motto might seem as believable as a pink elephant flying. But here are a few thoughts that will help you:
- Your thoughts are influenced by words.
- The words you tell yourself become your reality.
- “Impossible” is a word.
- So is “possible.”
If you tell yourself (or someone else) something over and over, eventually they will believe it. That is why parents are warned about the things they say to their children. If you tell a child continually that they are no good or can’t do something, they will start to believe it whether it’s a fact or not.
This is just as true for adults. In January of this year I did a productivity course and it changed my life. To see what I accomplished in just six weeks after the course, click here. One thing the speaker said really stuck with me:
There is nothing you can’t do that someone has already done before you.
Read it again, and then read it again a few times. When I saw the Adidas slogan “Impossible is Nothing” it immediately reminded me of that same thought. I realized these two statements were both extremely powerful tools to help me achieve my goals and be successful. I started repeating both of them to myself whenever I could. Every time I started feeling fearful or doubtful of my abilities, I would say one or both of them over and over until the feeling passed.
Do you know what? Over time, I found that I was doing it less and less. In other words, it had become my reality. It was no longer a strange sentence that I was just repeating, I actually believed it.
Impossible really is nothing: it’s just a word. It has no hold over you.
2. What’s the worst that can happen? (Dr. Pepper)
It’s no secret that one of the main thing that holds us back from achieving our goals and dreams is fear. It may or may not come as a surprise to you to learn that many of the biggest experts out there also struggle with fear. We’re all human. We all hate the thought of failure or rejection.
The difference between successful people and the rest of the world is that successful people don’t let the fear win. They go for it anyway.
When you’re gripped by fear, ask yourself, “what’s the worst that can happen?” The Dr Pepper people took that thought and made a joke out of it, showing outrageous scenarios of things going wrong in their ads. If it helps you to remember those ads, do it. Sometimes it’s good to visualize the “worst” and then make a joke of it in your mind. (That won’t be appropriate for every situation, of course!)
When I was preparing my pitch to Problogger, as I said before, I was terrified.
But to conquer it, I asked myself, “what’s the worst that can happen?” The worst that could happen was that they would say “no.” Okay, the worst that could happen was that they would say no and then tell me how I had no talent whatsoever and that I should find a different job and never write again. But I was banking on them being more professional than that, and from what I knew about Darren, I thought it would be unlikely that he or any of his staff would be so soul-destroying.
As it happened, I got a “yes.” But if I had let the fear win and not even tried, I would not have achieved one of my big goals for this year, and you would not be reading this right now.
So, the next time you’re afraid to make a move that will push you towards success with your blog, or in your life, ask yourself, “what’s the worst that can happen?” The chances are, it’s not as bad as you think and even if it is, do it anyway—that’s what the big guns do!
3. Because you’re worth it (L’Oreal)
After fear, the second biggest reason that people don’t achieve their goals and dreams is lack of self-confidence and self-worth.
They don’t believe they can do it, and more importantly they don’t believe they deserve it!
When I was younger and the L’Oreal ads would come on TV touting “because I’m worth it,” I used to smirk just a little bit. It was a catchy little slogan; I could see how women justified lots of purchases using this mantra. But really … how many of them really believed it?
Sadly, not many I would say. Research has shown over and over how low women’s opinions of themselves are. The issue isn’t confined to just women either; many men suffer from the same lack of self-belief.
As I’ve said before, what we tell ourselves becomes our reality, and unfortunately, too many of us tell ourselves that other people are better and more talented, smarter, more beautiful, and frankly, more deserving than us. To make matters worse, we tell ourselves this over and over and over, until eventually, it’s all we believe.
The fact is, none of us is more deserving than another. (I’m talking about hard-working people here; I’m not saying you can just do nothing and expect to get everything just because “you’re worth it.”) I am no less deserving of success in my life than Darren Rowse or Brian Clark or any other expert out there. I remind myself of this every day.
So the next time you think you deserve less than someone else in your niche, or in the blogosphere, tell yourself “I’m worth it.” Tell yourself over and over until you actually believe it.
4. Just do it (Nike)
The last motto is one that really speaks for itself.
Just do it.
This is the last piece of the puzzle that will get you where you want to go.
After all the thinking and talking and preparing, you have to just go for it. You have to take the leap and take a chance. Doing nothing will get you exactly that: nothing.
When I was preparing my pitch, and indeed, this post, I went through all of the things I’ve talked about above. The hardest thing was just clicking the Send button. But that’s what you have to do.
When you’ve done everything else you can, all you have to do is:
Just Do It.
So, there you have it. Take the advice in this post and you’ll be guaranteed to achieve just about any goal you set for yourself and your blog. When you do, stop by and leave me a message, I love hearing about people’s successes!
Magz Parmenter is a Freelance Writer, Blogger, Personal Coach, Organizing Addict, and Author-in-Training. She specializes in writing about personal development, organizing for success, home and family management. She’d love to hear from you on her blog Tangerine Turtle, on Twitter: @magzparmenter or Facebook.