Continuing our discussion of things you should be doing right now to improve your blog, today’s tip is:
6. Optimize your menus, navigation, and sidebars
One task that I think many of us could benefit from on a periodic basis is a critical review of menus and navigation areas on our blogs.
I include myself in this—recently it hit me that on my photography blog I wasn’t promoting my ebooks in my menus. I just had one menu item pointing to a very dated page that was no longer relevant. I swapped the photography ebook sales page link in and again saw an increase of traffic to that landing page.
Ultimately, it’s about working out what actions you want readers to take when they visit your blog and then making sure that you’re calling your readers to those actions in prominent places on your blog.
Are you doing this? Can you optimize your menus and sidebars further?