This guest post is by Lindsey McCaffrey of Absolutely Write.
Business bloggers: do you consider every day Labour Day?
Take a breather: finding things to blog about doesn’t have to be hard work.
In light of the upcoming Labour Day weekend, I’m going to share a little tip I like to tell clients who blog: consider holidays, anniversaries and other observances.
By relating your blog post to an occasion, you can come up with some creative, timely and fun pieces.
Blog about holidays
Here’s one example of giving your writing a holiday spin: leading up to last year’s Christmas season, I compiled my PR pet peeves into an article, Dear Santa—a PR expert’s Christmas wish list.
Tip: Don’t just think about the holidays you celebrate: consider those of other cultures and countries. You just may find an interesting rite or ritual to write about.
Blog about milestone anniversaries and events
Mark a milestone anniversary or event such as:
- a birthday, birthday year, or death day/year of someone famous, infamous, or otherwise (it doesn’t have to be someone your readers would know, provided there is relevance to the article)
- the anniversary (day or annual) of a particular historical event
- the year of the release of a book, album, movie or otherwise—something that perhaps you have learned a lot from, or that resonates strongly with you.
Tip: For more impact, it’s best to mark a “milestone year” (think 5, 10, 15, 20…you get the picture) rather than something like the 53rd anniversary of X, Y or Z.
Blog about weird and wacky observances
There are also less-serious, not-at-all officially recognized days, months, and milestones observed worldwide. For example, in the United States:
- September 28 is Ask A Stupid Question Day
- February 27 is No Brainer Day
- July 28 is Talk In An Elevator Day
Tip: Before writing about a particular observance, you may wish to qualify it. Ensure it’s something that at least a few people actually acknowledge, and not something that Joe down the street conjured over beer with the guys.
Find an occasion to write about!
Here are just a few websites to use as resources:
What are some fun holidays, anniversaries and observances you have written or read about?
Lindsey McCaffrey is a writer, editor, blogger and communications consultant based in Ottawa, Ontario, Canada. Visit her Absolutely Write blog at www.lindseymccaffrey.com/blog.