This guest post is by Luis Cruz of Pepper Virtual Assistant.
Blogging is simple. You produce quality content, react to commenters, watch your stats grow, rinse, repeat.
Blogging is also labor-intensive, time-consuming, and tiring. Producing quality content regularly can be draining, managing comments can get exhausting, and don’t even get me started on dealing with spam.
Fortunately, blogging doesn’t have to be a solo affair. In fact, quite the opposite is true, and many of the biggest blogs are written and managed by teams of bloggers, not individuals.
One problem, of course, is how to build and manage of team when you don’t exactly have a ton of resources to throw at your blog. One solution: get a virtual assistant (or a bunch of them) to help you blog.
ProBlogger visited this idea a few years back when a reader asked Darren how he felt about VAs, and we’ve mentioned VAs every so often on the blog. The general consensus seems to be that VAs are great at administrative tasks for your blog, but have you ever considered having a VA write for you?
It might seem like a strange thing to do, but trust me, it’s not that uncommon. In fact, it’s something I’ve been doing, or rather, something I’ve been hired to do, for quite a while now. You see, I work as a virtual assistant, and one of my jobs, on top of administrative duties, is to produce content for some of our clients’ blogs.
Of course, you can’t just hire somebody to blog for you, leave them to their own devices, and expect great results. You need to do a few things to help us serve you better. Here a few things that, from my experience, you need to do in order to build an effective virtual blogging team.
Set your expectations
Are you looking for a team of bloggers that will churn out a half-dozen posts a day? Perhaps you’re searching for somebody to contribute one or two posts a week. Maybe you’d like to keep your blog a mostly solo affair, and you just need somebody to help moderate comments, do research on new topics, and handle a few other tasks. Whatever it is you want, you need to communicate it to your team.
Explain who you are
If your blog were a person, how would he or she sound? Is he a snarky, sarcastic, snob, or is she a bright and cheerful optimist? Does he jump from one idea or topic to another, or does she ramble on and on on specific topics? How does he like emphasizing certain points? Does she like lists?
Hundreds of different questions can pop up, but the main idea is to set the tone, or voice, of the blog. Each individual writer should still have a different personality, but it should be consistent with the voice of the blog in general.
Go for a test-drive
When you’re shopping around for a car, you don’t buy a car without going for a test-drive, do you? The same idea applies to your blogging team. You don’t hire a team until you have an idea of what they can (and can’t) do.
One way to test prospective members of your team is by inviting them to guest on your blog. Their guest posts tell you a few things: how well they write, how readers react to their voice or style, and how well they interact with your readers. I wager some people can learn a few more things about potential writers for your team, but I think most will learn about these three things.
Be an editor
If you find talented writers among your guest bloggers, you can promote them from guest bloggers to regular contributors. With a team of writers working for you, you now have a new role: editor. As editor, you need to make notes on your team’s writing, and advise them on what they’re doing well, as well as what they need to change.
Don’t forget the little things
Even if you’re not very comfortable with hiring other people to write on your blog, you can still benefit from having a virtual blogging team. Some of the simpler tasks my team has handled include doing research for new posts and monitoring trending topics. Even if your virtual team doesn’t produce new posts for your blog, they can still help you create fresh content.
Do it your way
This isn’t another tip, but rather, an invitation. How do you get your virtual assistant or team to help you create fresh content for your blog? Share some of your tips in the comments.
Luis Cruz is a writer for Pepper Virtual Assistant, a virtual assistant firm based in the cities of Manila and Davao in the Philippines.