The 23 Blogger Breeds—Which Are You?

This guest post was written by Stephen Guise of Deep Existence.

A new blogger is born today! Aw, look at her beautiful blue Twitter and Facebook icon eyes and her cute little RSS nose. This baby blogger does not know the perils of comment moderation, stalkers, low traffic, and spam that await her. I wonder what type of blogger she’ll be.

The blogosphere is populous and it keeps growing. With millions of bloggers out there, there are a certain number of very identifiable qualities that are seen. This blogger aims to cover as many of those qualities, or “breeds,” as possible.

While there may be some purebreds out there, 99.832% of bloggers will be mutts, possessing a combination of these traits. Keep that in mind and don’t blame me for oversimplifying your primary breed! It is highly unlikely that you are a purebred.

You can consider this a tribute to blogging, but it will be educational as well as I’m listing pros and cons for every breed. You will laugh. You will relate. You will (probably not) cry. Enjoy!

1. The Machine

Blogger machines know how to pump out content … like a machine. They post on a daily basis and sometimes multiple times per day. Microbloggers fall into this category as they write very short, frequent posts.


  1. SEO— the more content you have, the more information Google has to work with.
  2. The readers of a machine blogger know that they can visit every day and still get fresh content—possibly boosting reader engagement and traffic.


  1. Burnout—I can’t imagine having to post every day (let alone multiple times a day) without getting mentally exhausted. That could be because some of my posts take me 15 hours to write, but I know I’m not alone in this.
  2. Quality could suffer from the obligation to produce content every day and forcing the issue when inspiration is lacking.

2. The Ninja

Ninjas are stealth bloggers and the opposite of machines. While the machines are pumping out blog posts like ipads, the ninjas are sitting back for days or weeks without posting. When the time is right, the ninja strikes with a mind-boggling post and dashes away for another few days … or weeks.


  1. Every post is special. Like the Summer Olympics and World Cup are special for being held every four years, new blog posts are a rare treat for fans of the blog.
  2. Quality can absolutely be assured if each post is being crafted over several sessions and multiple days.


  1. The audience might forget you exist if you post once every fortnight.
  2. If a new post fails to impress, there is a high probability of unsubscribes or generally upset readers. The stakes are higher and the consequences are greater when you post less frequently.

3. The Social Engineer

Social engineers are on Twitter and Facebook more than their own blog. They are the masters of the social world. There is something about the way they conduct themselves online that draws people towards them. That something could be that they are connected everywhere with 50 different social accounts—Facebook, Twitter, Delicious, Google, Yahoo Buzz, Reddit, Stumbleupon, LinkedIn, etc.


Social Engineers are very popular. They know what social media platforms to use and how to use them best. Their reach is far and they are always up to date with the latest social gadgets (such as Google’s +1 button).


Oh, they have blogs too? Social media is notorious for sucking away valuable time for trivial socializing. Social engineers are particularly vulnerable to this as their popularity results in many social interactions.

4. The Name-Dropper

Chris Brogan said that…

Darren Rowse did this…

53 other bloggers in my niche are great because…

Excessive name dropping is not my favorite for a few reasons, but some people thrive on it. Name-droppers mention other bloggers very frequently. If you become very entrenched in the industry and your blog topic is relevant to what other bloggers have said, you might find yourself dropping names everywhere.


From what I’ve seen, name droppers benefit tremendously from their efforts. They come across as unselfish “community bloggers.” The people that they mention will often be so flattered that they return the favor or at least leave a comment and share.


If people with my mindset visit your blog and just see you dropping names all over the place in most articles, we’re going to ask, “Okay, but what do you bring to the table?” Sometimes name-droppers will drop names because they know it gets a lot of attention. Skeptical bloggers like me wonder if excessive name droppers actually do it for selfish reasons (i.e. it helps their blog grow).

5. The Soloist

I see Steve Pavlina as a near purebred soloist. I frequent his blog and know that he does not write guest posts, accept guest posts, have a public email address, or allow comments on his blog. He has never spent any money on advertising. When you visit his blog, you’re getting Steve Pavlina and nothing else.


  1. If you’re very good like Mr. Pavlina, then you can just focus on writing great content and word of mouth will eventually spread everywhere. Steve has said that his blog grew because people wanted to share his content. I have shared his content often.
  2. Not needing to worry about writing for others, moderating comments, editing guest posts, and responding to emails is a HUGE time and energy saver.


  1. Most blogs will die if they are not connected, advertising and promoting themselves, writing guest posts, allowing comments, etc.
  2. Being out on an island has drawbacks too. You might be perceived as elitist or self-absorbed if you don’t engage with others.

Note: When bloggers reach a certain level of fame, it is very common to develop soloist tendencies. Don’t take it personally, they just want more time to write posts and spend more time with their family. It takes a lot of time to thoughtfully respond to 100 comments, emails, and tweets per day!

6. The Copy Blogger

This one has nothing to do with, a fantastic copywriting blog. Copy [space] bloggers are actually terrible. Some of them will rip content word-for-word from other blogs’ RSS feeds (some person is doing this to my blog). Others will paraphrase content they read on other blogs without attempting to create their own content.


It is possible to get better content than you’re capable of creating—for free and without doing any work.


Oh that’s right, it’s illegal. Darn.

7. The Guest

Guests are always seen writing for other blogs. You’ve seen it—you’ll read two articles on two different blogs only to see they were by the same author of yet another blog! Guests feel at home on other blogs that have more influence than their own. There is something warm and cozy about traffic spikes.

I am one of them. ProBlogger seems to be my favorite host. At time of writing, I’ve written as many guest posts for ProBlogger as the others combined! I write for my own blog sometimes too.


Seasoned guest bloggers know the pros already—inbound links for SEO, increased traffic, credibility, valuable connections, and many more. Guest blogging is good.


Guest posting on a relatively dead blog is not fun. You’ll find yourself refreshing the page to see if there is any action—but nothing. You’ll look for incoming traffic on your own blog—but nothing.

I once guest-posted on a blog that buried my post under three other articles in the same day (I won’t be posting there again).

8. The Host

Guests need hosts. The purebred hosts are those blogs who live off of guest posts. They have enough traffic and reputation to consistently attract high quality content.

ProBlogger is the quintessential host of the blogosphere. Darren blogs here every once in a while, but if you’re a regular here, you know that the next post is probably going to be a guest post like this one. Guests like myself are very thankful for the opportunity to contribute!


Darren doesn’t have to write another article for ProBlogger ever again if he doesn’t want to. There is enough content coming in that he can simply post whenever he feels like it. Premium hosts can ride the wave of success into the sunset if they so choose.


It does take quite a bit of work to sort through guest posts, edit them, and manage the whole guest-posting process.

9. The Commentator

You see this blogger everywhere. They are not guest posters, they are the commentators. After every blog post you read, you scroll down to the comment section, and sure enough, there is the dude that commented on the last five blogs you visited.


I love commenting on blogs. It is enjoyable to engage with others who produce quality content. There are also some who believe that commenting is a viable traffic-generating strategy, but that has not been my experience.


  1. Some comments are better than others. If you leave stereotypical “great post” comments everywhere you go, nobody will like you or visit your blog.
  2. If leaving comments is your main strategy for getting traffic, I doubt it is going to get you very far. Correct me if I’m wrong.

10. The Evil Spammer (Sploggers)

Spam. Did you just shudder when you read that? Recent surveys show that approximately 0% of bloggers enjoy spam (that includes the internet and canned versions). Spam isn’t always in the obvious form of broken English and a shady link—sometimes the commentators will covertly use your comment area as a platform to advertise their blog and products.


It can work to the tune of a whole lot of money for those who run automated programs. It can also work to get sploggers more traffic. (That link is from a 2005 ProBlogger article and is a fascinating read … a little dated, but still good).


Everyone will hate you because spam is the worst.

11. The Comedian

The comedian is always out to make us laugh. Some blogs have that as the only goal. Other blogs are about different topics, but have an author that can’t resist to squeeze in a one-liner or share a funny story.


Who doesn’t like to laugh? Seriously, I’d be interested to know the answer to that. The fact is that laughter is enjoyable and a successfully comedic blogger will be able to gain fans quickly because people love to share funny content.


If your humor fails to impress, it has the opposite effect of “gaining fans quickly.” There will be some people out there that don’t appreciate your particular style of humor. Humor doesn’t mix well with all niches (sewing?).

12. The Statistician

Statisticians see blogging as a numbers game. They are usually the ones who make the most money because they track what visitors or doing and why. Then they make changes based off of that information.

You’ll hear them talk about “conversions” a lot—which is the number of desired actions divided by the number of visitors. Three advertisement clicks out of 100 visitors is a 3% conversion rate.


As I said, they tend to be able to make more money by making tweaks and experimenting with their sales pages. Split testing allows them to isolate variables and make definitive conclusions.


  1. Statisticians could possibly make poor decisions by interpreting data incorrectly.
  2. Analyzing statistics is a time-consuming affair (but the results can make it worthwhile).

13. The Authoritative Guru

Gurus are the unquestioned leaders in their niche—Darren Rowse, Seth Godin, Brian Clark, Stephen Guise, Steve Pavlina, Chris Brogan, Leo Babauta, etc. They have legions of followers and their advice carries a lot of weight. It takes a lot of time, effort, and talent to be in this elite group.

What? You’ve never heard of Stephen Guise? Don’t worry about it.


Yes, these guys are pros. They do well financially, are the most respected bloggers, and carry an enormous amount of influence in the blogosphere.


With great exposure comes greater amounts of spam, haters, and hackers to deal with.

14. The Experts

One step below the gurus are the experts. Experts may know their subject inside and out, but they lack the notoriety of the gurus. There are many experts in each niche. It typically takes great content over time to build up an expert reputation in your niche.


Lots of traffic from people wanting trust-worthy answers, a high degree of respect from peers (including other media outlets), and a very loyal following.


Increased pressure. When you are considered an expert, the pressure is on to live up to that. If you say something half-witted, you can expect a strong reaction by those who are waiting for you to mess up so they can announce it to the world.

15. The Inspiration

I think of Jon Morrow from Copyblogger as the face of this group. His story is so amazing and inspiring that it has a profound effect on everyone who hears it. He is also a fantastic writer.

Blogging is full of inspiring people and stories. Stories of people quitting the 9-5 job they hated to blog full-time and make more money. Amazing success stories of very young bloggers making five figures a month and traveling the globe. Others like Tim Ferriss that seem to succeed in everything they do.

This is such a broad category because inspiration comes in many different forms from different sources. Sometimes the people inspire us, other times the content inspires us. I’ve come to think that blogging is a communication medium packed full of inspiration—a wonderful thing.


Everyone loves to be inspired. Much good comes from it—changing lives, changing the world, and success.


A con about inspiring others? The only possible con would be if you inspired others to live incorrectly.

16. The Grammatical Failure

These bloggers aren’t the best with written language. I feel somewhat bad about including this, but it is what it is. Most readers won’t demand perfect grammar, but we all have our limits of what we will tolerate.


It is possible to write posts very quickly if no attention is given to grammar.


If the grammar is bad enough, I and many others won’t revisit a blog. Undoubtedly, many promising blogs have died from grammatical failure. I do, however, remember seeing a blog with disgusting grammar that had over 4,000 subscribers—so it isn’t always fatal.

17. The Disruptor

Disruptors create waves in the still waters of the blogosphere. They call people out. The write controversial posts more often than not. They challenge the status quo.


Disruptive posts have a greater chance of going viral (something all blogger dream about) than posts that fit neatly into a well-known category. I’ve noticed that disruptors are usually popular because they stand out so much from the crowd. Julien Smith at inoveryourhead is a popular disruptor.


When disruptors try too hard and aren’t very good at it, it is like watching a middle-aged white man try to dance. (When I’m a middle-aged white man, I will change this stereotype, but I still have 25 years to go.)

18. The Marketing Maven

Marketing mavens know what combination of words will psychologically induce you to buy a product. Scary, huh? These bloggers are often found in the making money online niche and simply know how to promote themselves and products.


If you are an expert marketer, you stand to make a great deal of money online. In most cases, excellent marketing of an average product exceeds the sales of average marketing of an excellent product. Darren gave a great example of the magic of marketing in this article.


If you’re constantly marketing (I’m talking to you, Twitter broadcasters) and selling, many people will grow weary of you and you could lose potential business. Once a customer thinks you see them as a sales opportunity, they will be hesitant to purchase from you. Then again, savvy marketers know how to avoid this perception.

19. The Beloved

Everyone loves _____!

These bloggers have the personality and charm to somehow avoid the haters and gain (nearly) universal praise and adoration. My guess is that they use a potent airborne concoction of concentrated love powder that can be dispersed through the internet.

It’s possible that they’re just too amazing to dislike. Still, I think this becomes very difficult as you gain influence and notoriety … unless you’re Barbara Walters.


We love them. All of us.


What’s not to love about being loved?

20. The SEO Fanatic

You think you’re reading a post written for you, but sorry, these bloggers are having an affair with Google. Oh the passion … Er, I mean they just want to rank well for particular keywords.


Search engine optimization done right can result in massive traffic numbers and increased sales.


  1. SEO fanatics might be tempted to try some “black hat” SEO tactics that Google doesn’t appreciate and get banned or demoted.
  2. Stuffing an article with keywords has a chance of sounding contrived, unoriginal, and repetitive.

21. The Passion Purist

Passion purists refuse to write about anything they wouldn’t lose a kidney for. They aren’t into making money by working the system and using SEO on an untapped niche of little interest. They blog because they have passion for the subject matter. Some make money and some do not.


Passion is contagious, and humans are attracted to it. If readers sense that a blogger is very passionate about a subject and they share interest in that subject, there is a good chance they will stick around.


  1. Missed opportunities to gain traffic, money, and sales from writing about something that isn’t inspired.
  2. Only posting when passion is present could mean an erratic and/or infrequent posting schedule – the effect of which is negative (debatable).

22. The Money Purist

These bloggers will blog about anything to make money. Blogging is a job and a business to them and pa$$ions exist to be monetized.


  1. Money purists are very intentional about making money and therefore will plan from the start how they plan to accomplish that.
  2. They are very likely to make more money than most bloggers as that is their primary focus.


  1. Possible burnout as a result of not caring what they write about.
  2. Potentially less enjoyment (offset by extra money?)

23. The Conglomerate

These are massive blogs that have an entire team behind the operation and multiple writers. Engadget is a popular tech blog that falls under this category.


  1. They get traffic numbers that make me nervous.
  2. They can make an enormous amount of money.


Conglomerate blogs don’t have the personal touch that individual bloggers have. You don’t go to Engadget to engage with their writers—you go there to read about the iPhone 5.

Honorable mentions

The blogosphere is bigger than this article of 3000+ words, and I simply couldn’t cover everything. So here are some honorable mentions (you can guess what they might mean).

The Moral Compass/Preacher, The Emotion Generator, The Mommy Blogger, The Novelist, The Fake, The Mystery, The Lurker…

Which breeds did I miss?

Stephen Guise spent a long time writing this. He blogs at Deep Existence, where deep thinking is deemed appropriate. If you subscribe, you’ll get a free ebook on how to remove stress permanently. Deal?

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  1. Jacob says:

    I’m a commentating ninja, so a mix of 9 and 2. I do enjoy to post comments on other blogs out there, but only when I have something to say. That’s what I find wrong with what a lot of people do when commenting for traffic. They will write, as you said, a short, useless comment like “great post” just to be that first person to comment. I could stop my comment right here and hit “post comment” and I’d probably be first.

    Fortunately, I live by the belief that if there’s nothing important to say, don’t say it. I look at commenting as a way of showing people that I am intelligent on other blogs. I like to expand on what is being said in a blog post, so I write. Sometimes my comments go two, three or four paragraphs because I like to convey my information.

    For example, this week, commenting on ProBlogger has sent me 18 visitors. It’s not a ton and it won’t ever be my biggest method, but if I have set up methods of maximizing CRO, I’ll be able to turn those 18 visitors into 18 followers or newsletter subscribers or commentators so that my blog grows in that method. Each visitor is important and that’s why, in part, I comment. I also comment because…Well, I love to write. Enjoyable article…Now I’m going to slip into the shadows as a ninja and wait to publish my next article!

    • Jacob,

      I appreciate comments like yours. It is nearly impossible to have a “fluff” comment if it is 2-3 paragraphs long like yours, because that takes real thought and effort to put together.

      I believe that bloggers would have better comment traffic if they were intentional about adding value with each comment. Of course if they just want to show appreciation for a post, that’s fine too!

      • Jacob says:

        Well, you could always have two or three paragraphs of fluff. However, I do agree that when someone actually takes the time to work out what they are trying to say and don’t just say, “Yo, this rocks,” you find added value in the comment. And added value can send more visitors.

  2. Salman says:

    Good to know about the various blogger breeds … I think I fall in the 9th breed !! Anyways a great share Stephen :)

  3. Very creative post, you see many of those breeds of bloggers out there on the internet every day..

    Myself? I’d say I’m a mix between the Machine and the Comedian, I try to post regularly and be funny in almost everything I do.

    • That’s a great combination, Rob! You’re making people laugh all of the time. I like your site name – Brocrastinator. :-)

  4. Hasan says:

    Stephen Guise, i hope this post goes viral. Why? because its the most fascinating post of 2011, especially if you’re a blogger. :D

    I enjoyed it, it’s ‘different’ and unique!


    • Thanks Hasan! I hope it does too (I spend a long time putting it together). I’m flattered you think it is the most fascinating post of 2011. Thank you very much.

  5. Stephen,

    This is a great list and I would like to add one. The Inconsistent blogger which is where I seem to fall. My desire is to post three times a week. Some weeks I make it, others I do less and then I have times when I don’t post at all. Very inconsistent, I admit it, but not proud of it.


    • Of course! I knew there would be several that I’d miss. That’s a good one that should have made the list. Thanks Jennifer. Shouldn’t you be writing a blog post now? ;-)

  6. Incredible! Your list really reflects all kinds of bloggers online!

    I’m an Expert blogger. I write about mental health since 2007. This is a very difficult topic, and I face a fierce competition from resources that already have a strong reputation online.

    I’m writing longer posts now that I’m a regular visitor of Problogger and I understood that I should give more substantial lessons to my readers. I’m getting more RSS feed readers all the time. I’m really excited for seeing that good content is more appreciated online, at least about my topic. This is very good for me because I’m a real expert, and a real writer. I’m a writer since I learned how to write… Therefore I have the capacity to give numerous explanations in many different forms and write long and informative articles everyday without any problems.

    However, yes, there is a pressure because there are many unexpected facts that may oblige me to forget my writings and care about something else. Without time, there is no quality. I saw that I have better results when I start writing an article today, and I finish writing it tomorrow.

    This way I have the chance to keep writing my article without actually writing it. I keep thinking about the ways I could develop this article while doing something else. The next day, when I sit down and I continue writing this article, I already know how I’m going to finish writing it, so I don’t waste time, and the results are very good. I regularly post an article everyday, almost at the same time of the day, since 2009, when I created a new wordpress blog. I had 4 bloggers blogs before, and I saw that it was not a good idea to keep many blogs at the same time. I decided to focus on one blog mainly.

    I’m trying to write many articles beforehand, and then, improving them everyday, before posting them to my blog. Whenever something unexpected prevents me from caring about my articles, I know that I already have many options. I have already prepared 3 or 4 articles for my blog. In case of emergency, I can even publish one of them without adding anything else.

  7. Molly says:

    What a cool post! I’m going to agree with hasan, on this being one of the best posts of 2011. Who doesn’t like the ‘What Are You’ topic?!?! (Don’t lie, you know you take the ‘what mythical creature are you’ quiz!)

    I’m going to have to go with ninja! Hoorah! That’s funny, because on both my twitter @molsfisher, and on my author bio on my blog, i call myself a WordPress Super Ninja! hehe!

    Even though I don’t blog everyday, I try to get at least one good post in a week (if I’m lucky, two posts). It takes several hours for me to pump out a post, but I am usually pleased with the end results. I can’t just write a post in an hour, and say ‘good job!’ This probably works for a lot of people, but for myself? I prefer quality over quantity.

    • Hey Molly,

      I appreciate that very much! I’m like you in that posts take me hours to write. This one for example, definitely took double-digit hours to make. With over 3,000 words, lots of editing and thinking of different blogger breeds, it might not be too surprising. :-)

  8. Cathy says:

    It’s funny you should say that about commenting not driving traffic. I comment when I have an insight to share more than to gain traffic, but I really can’t think of a time when I have gone to a fellow commenters blog.

    However, I frequently click on the blog link of a guest blogger or links that are posted within a blog

  9. Phil says:

    Well, I’d have to say I’m a comedian blogger (with maybe small parts guest and commentator. I think that one of the groups you missed was the teenage group of bloggers (have fun thinking of the pros and cons for those).

    Thanks for the great content; I found this post very interesting.

  10. Wow…this is the most original post I have ever seen. You got me laughing at several comic mentions of various blogger personalities. I think I fall into most of them :-) with the top ones being 7, 8 & 9. Keep it going.

  11. Neil says:

    I guess this makes me a Ninja!

    I have high tolerance for The Grammatical Failure but none for Copy Bloggers and Sploggers.

  12. Eddie Gear says:

    Is it okay to call my self an SEO freak? I love to learn about the web and understand how it all works. Cool post.

    • Freak, fantatic…your choice! SEO is very interesting. Now, I just do the basics that I know without getting too much into it. That said, I’ve done a lot of research on it.

  13. I love giving word pictures so I believe that I am in the inspiration. Much more importantly it is not whom I know it is who knows me!!

    Lawrence Bergfeld

  14. I am the inspiration one because I love giving word pictures. But more importantly it is not whom I know that matters, it is who knows me that counts!!!

    Lawrence Bergfeld

  15. I am the inspiration one because I love giving word pictures. But more importantly it is not whom I know that matters, it is who knows me that counts!!!

    Lawrence Bergfeld

  16. jeff h says:

    Amazing! That should be a book.

  17. Hey Stephen,

    This has got me really thinking. Well I am pursuing guest blogging and I am definitely not a machine as I would not only burn out but my head would really start hurting coming up with new content daily!

    I will also be the host as I can see the potential of not only being a guest poster but to invite other bloggers to post over at my blog as this will give more content for my readers as well as me. Also you can learn so much from other bloggers.

    I have actually learnt more from some blogs than actual products that I have bought!


    • Hi Craig,

      Guest posting and hosting is the lifeblood of the blogosphere. It’s a great experience to be on either end of the deal.

  18. great sharing and useful, just to share one here – too long article gets drowned, which means one does not read till the end and stops half way. Therefore, I tend not to share very long postings on my blog and if required will split it into part 1 and part 2 .

  19. Brad says:

    Damn, I guess I’m a funny ninja that sucks at seo and isn’t an expert or holds any authority.


  20. Great post! Enjoyed it a lot. I’ve seen a number of these type for sure. Since my site is a humor blog, I certainly hope I am viewed as a comedian blogger!

  21. Hi Stephen,

    Great post! I’m a Ninja, perhaps with a few other traits (the Machine when I’m doing a Blog challenge once or twice a year – too much stress though!)

    This was such an enjoyable post – one of those rare (for me) ones where I landed up on several OTHER blogs too (Steve Pavlina, Julien Smith, to name but a few – does that make me a name dropper ?? ;-) and then from there on to Deep Existence *waves* and Jonathan Fields – a wonderful 1/2 hour of blog-wandering. *sigh* Back to work…


  22. I seriously have no idea where I would into this. I read over each and every one, but none of them just feels right to me when it comes to what I am.

    Maybe that makes me into breed #24: I don’t know what breed I am?

  23. Martyn says:

    As usual, I’m late to the party here.

    Man! This is REALLY epic and it took a lot of thought. You’ve organized something that I didn’t think existed. I’ve spent more than an hour reading this and chasing all the links (you’ve really been doing some serious surfing!).

    Congratulations and here’s to the next 100 subscribers. ;)

  24. Matthew says:

    Hey Stephen! I’d have to say that I really enjoyed this post! I think I’m probably a mixture of numbers 1 and 21. I seem to be posting at least once a day, but I really enjoy what I’m writing. When I begin the post it may just feel as if I’m trying to get stuff out, but once I start writing everything feels just right. I was actually just in the process of writing a post about commenting. Personally I think it’s dying in some respects. I see alot of comments on larger blogs like this one, and by no means am I saying that I’m expecting a smaller blog like mine to get massive amounts of comments, but people just seam to comment less. These days it’s much easier to push a “like” button than to add your 2 cents to an article. That’s why blogging platforms like Tumblr are becoming so popular, all you have to do as a reader is click a little heart button. Not to say that it’s a bad thing. Anyhow, back to my point. The post I was just writing was going to kind of propose a little challenge. A challenge to post a comment on every post they fully read and enjoyed, not for traffic purposes, but to say I’m here and reading! I almost forgot to include the importance of writing good comments, instead of generic “hi! Nice post.”

    Thanks for reminding me!

  25. Matthew says:

    Hey Stephen! I’d have to say that I really enjoyed this post! I think I’m probably a mixture of numbers 1 and 21. I seem to be posting at least once a day, but I really enjoy what I’m writing. When I begin the post it may just feel as if I’m trying to get stuff out, but once I start writing everything feels just right. I was actually just in the process of writing a post about commenting. Personally I think it’s dying in some respects. I see alot of comments on larger blogs like this one, and by no means am I saying that I’m expecting a smaller blog like mine to get massive amounts of comments, but people just seam to comment less. These days it’s much easier to push a “like” button than to add your 2 cents to an article. That’s why blogging platforms like Tumblr are becoming so popular, all you have to do as a reader is click a little heart button. Not to say that it’s a bad thing. Anyhow, back to my point. The post I was just writing was going to kind of propose a little challenge. A challenge to post a comment on every post they fully read and enjoyed, not for traffic purposes, but to say I’m here and reading! I almost forgot to include the importance of writing good comments, instead of generic “hi! Nice post.”

    Thanks for reminding me!

  26. Great post:-)

  27. GREAT POST:-) – —

  28. Brankica says:

    There is obviously so much work and effort in this post, I love it! I think I will have to read it a few more times to get a grip on which type am I, but I sure did recognize a few bloggers after the first reading, lol.

    Definitely going into the round up post tomorrow, I want more people to see this :)

  29. Great article! I would consider myself a Ninja, Soloist, Beloved, and a Passion Purist.
    I enjoyed reading them all and have become quite familiar with many of these over the years. The pros and cons were right on the money.

  30. I appreciate the amount of time and effort that you put into this blog post, not to mention the creativity. It truly is unique and beneficial. I’ve been a “real” writer for a long time (meaning I sold my first article to a print magazine over 15 years ago), but I’ve never thought through the different types of writers and bloggers before, so excellent work on this!

  31. Wow, what a big different group you have categorised! Great article!

  32. Darryl Burma says:


    You sure do break it down well. That’s quite the list there. Still trying to determine which category I fit into exactly. I feel there are more than one.

  33. Niki says:

    I don’t know which I am yet. I think it is to early to tell.

    I referred to a blogger as “a linker” meaning every other word was a link to another site. I though, he is really trying to get me off his site. I showered recently, I swear.

  34. Denys Yeo says:

    In recent times I have been attempting to specialize in providing quality comment on the range of blogs I keep track of. For me a successful comment is one that is also commented on, either by the original author or another commentator. This gives me an indication that I have added something to the original post that has been seen by someone as worthwhile enough to respond to – a personally satisfying outcome for me.


    • Then I guess this response means success, Denys. Quality comments are very rewarding to receive after working hard on a post.

      I am completely confused by that last line that starts with “upi.”

      • Denys Yeo says:

        UPI: = Unique Personal Identifier – this is a tag I use to keep track of myself on the “Web”, similar I guess to the twitter hashtag concept. Sorry for any confusion it may have caused.

  35. What a post! Really good stuff…

  36. MyMy Upshaw says:

    I am a mixture of four of the breeds you mentioned: The Machine, The Ninja, The Social Engineer and The Comedian – is that a good thing, or a bad thing? 

    I am a new blogger, having just created my blog in January of this year. I noticed that there are days when there’s a tidalwave of ideas rushing in and I end up completing two or three posts within a span of 24 hours.  Then I can just disappear and not publish anything for the next couple of weeks or even more.  My first blog post was slightly humorous, although not really intended to be, but seeing how well people responded to it made me realize that they all preferred (if not expected) that style of writing from me. However, I don’t always blog about funny stuff nor do I manage to inject humor consistently in all of my posts.  Sometimes, the comic genius in me just goes AWOL.  :(

    Would you advise a new blogger like me to stick with just one or two styles (or breeds) of blogging? I will be extremely grateful for any advice and for the chance to learn more from gurus like you. :)

  37. John says:

    Some great characterizations are listed here and so on the mark in most instances.

    However, as a middle-aged white guy –who seems to be moving north much too rapidly, I do have to take exception to the slight on the dancing capabilities of my demographic.

    Contrary to the opinion of some, many of us are actually quite accomplished dancers, or at least continue to try to develop this critical skill. For example, and please do enjoy…

    And thanks for a wonderful post.

    • Thanks John!

      I assure you that was a harmless stereotype mention. :-) I know there are some middle-aged white dancing machines out there. The dancer in the video was smooth. Is that you?

  38. Stephan,
    Beautiful points. I love your thoughts and the way you narrate and differentiate with pros and cons. I believe, first time I am seeing this size lengthy content with pros & cons driven. Surely, this distinguish readers to visualize the subject matter very easily. Thanks for sharing. Manickam

  39. Derek Haines says:

    Quite a list and very well ordered. Now all I have to do is decide in which box to place myself. I dearly hope it is not number 16 or my writing days are numbered.

  40. I didn’t intend to read this post.

    I thought I would click over, find it silly, and leave but–this was fun! Not exactly sure where I fit in. Sure, I’ve got a little media attention (I’ll be a part of a Media Celebrity Grape Stomp next month, I won one of the Mom Central Grants, and I just had some images published in a magazine (a magazine!!!)) but I’m still a little Indiana fish in a great big old SEA of bloggers. ;)

    Nice read.

  41. Really enjoyed your list, and recognized more than a few of these types! I aspire to be The Inspiration. I love telling stories that touch people, especially those that illustrate that through small, thoughtful acts done on a regular basis we each have the power to change the world for the better.

    • That’s great Marquita! When I got to filling in the details for “The Inspiration”, I realized that so much of blogging is inspirational and it made me feel very good about being a part of the blogosphere. :-D

      Keep inspiring people!

  42. Will Marlow says:

    I don’t mean this in a negative spirit, because I do think you’re a great blogger, and I also enjoyed this post very much.

    I like the way you say you are suspicious of “name droppers,” but in this post you namedrop: Steve Pavlina, Chris Brogan, Darren Rowse, Seth Godin, Brian Clark, Leo Babauta, Jon Morrow, and Julien Smith.


    I think few of us bloggers would fit into just one category.

    • Thanks Will, I appreciate that.

      I was in no way hypocritical with that point. Consider the following…

      A litmus test for the bad kind of name-dropping is this: if you were to remove the names and associated content, how would the post hold up? For a name-dropper, most or all of the value would be gone because they depend on the value of others. For this post, not much would change if I completely removed every name and replaced it with an alternate description.

      I am not a name dropper in general. Visit my blog and look for signs of name-dropping (you won’t find much, if any). I write about concepts, mostly.

      And this post is a post about the types of bloggers, so giving real identifiable examples of bloggers makes a lot of sense.

      I provided names to clarify what these types actually look like in the blogosphere. I mentioned Steve Pavlina because I think of him when I think of a Soloist blogger, but I could have easily left him out and just described the type. Everyone can see that Darren Rowse hosts a lot of guest posters, so I pointed out that he is a classic example of a host.

      My motives were not that of an attention-seeking name-dropper and I hope that is clear. I would also point out that with naming 23 types of bloggers and only mentioning 8 names, that I actually skimped out on giving more examples!

  43. Guy says:

    Our bloggers are definitely Passion Purists. We don’t care about money, we just care about providing intelligent content regarding film, particularly cult film. We do it because we care and have fun.. none of us do it to get noticed, though a few of us have. Reviews are one thing, but actual academic film analysis is another. That is for what we strive, not always but it is our niche.. :)

  44. jibran says:

    i m NINJA

  45. Glynis Jolly says:

    I may be a passion purist, Stephen but I feel that I’m still a student at all this. I’d like to be an Expert though. No not a guru. My niche is full of too many opinions for anyone to be that, I believe. They’d be arrogant to all get out.

  46. Ron Graves says:

    There seems to be a view here that speed equals poor quality. Not so. Taking hours or days to turn out a post is no guarantee that it will be any better than one that takes half an hour.

    If that were really true, all newspapers would be like the Daily Mail, because few people write faster than a hack with a deadline, yet the quality papers remain quality papers, and the Daily Mail remains abysmal!

    You simply cannot generalise to that degree.

  47. Navneet says:

    I think am a social engineer as i get my most traffic from social networks Hihi:)
    Nice post keep it up!

  48. Kathy says:

    I’m The Comedian. But my niche is humor, so no cons for me! Except when I don’t write funny, which happens from time to time. And then I become The Sad-Faced Clown.

  49. Yingjie Hu says:

    Stephen Guise, you are the first one that I see replying every comment. I appreciate the bloggers who can do this. I feel the bloggers take the readers comments seriously. I would be very likely to come back to this again. Although there is one big cons: take a lot of time, it is worthwhile.
    I have new blogs. When I make a decision to improve my blogs, I always think about cons of the action. This makes me feel stress. So, my solution is to get rid of this thinking and just do it.

    • Hi Yingjie,

      I reply to comments to show interest in what others have to say instead of just broadcasting my opinion. It does take a lot of time, but it is enjoyable for the most part. :-)

  50. Deneane says:

    Steven thank you for spending the hours you did writing this article. As a newbie/comedian/ninja/shamless-self promotional blogger, I’m basically all over the place at the moment. Although this post was deeply compelling, it serves only to make me feel even crapier about my blogging abilities, thank you? In any event, you insight is uncanny; keep putting in the hours for all of us that are still scratching and clawing for a few comments on our blogs (and a few photo sales). Gotta run, I should probably be working on my next blog before my bounce rate drops. Cheers!