This is a guest post by David Cowling of SocialMediaNews.com.au
As bloggers, we are always looking for new ways to increase the level of traffic and readers to our websites. You may have a great product to sell or you just monetize you blog through display advertising—increasing your traffic to the next level is sure to increase your potential blog earnings.Using Social Media traffic to methodically drive more eyeballs to your site is a great way to capitalize on the Web 2.0/3.0 boom. Have a look at these tips to increase user engagement on your topic, and boost new readers clicking through to your website:
1. Use social media distribution tools to send out your RSS feed
As a blogger, you want to promote your RSS feed as much as possible. Getting other websites to display your feed can result in increased visitors clicking through and viewing your posts.
This can also result in back-links to your blog, which results in better search engine rankings. So how can we ensure our RSS feed is getting the attention and exposure it deserves?
These sites allow you to save in your RSS feed, and then they can automatically post your content to your social networking accounts whenever you write a new blog post. This is all done automatically behind the scenes so there is no extra work for you every time you create a new blog post.
While distribution tools like this can get your content in-front of a whole new readership, I don’t think signing up to every single social networking site that is integrated with these tools is the smartest idea. A better approach is to sign up with the social networking sites your readers and audience are most likely to use themselves.
2. SEO your social media profiles
We are now leveraging maximum traffic from our various social media profiles with the help of posting automation tools. The next step is to drive even more traffic to our social media profiles, which will in turn go onto our blogs.
A smart way to drive more traffic to your social profiles is actually through Search Engine Optimization—yes, that’s right, SEOing your social media profiles. This is a fairly new idea where we are mixing the power of social media with SEO.
Facebook Fan page SEO
One of the only parts of your Facebook pages that are seen by the search engines is the About box.
This is only a small section of the page, so make this product-descriptive if you are selling something, or if you are promoting a particular website, include your URL and primary keywords.
Whilst the URL won’t be clickable, this will display to search engine users, and correct keywords will also push your Fan page higher in the rankings. While that increase may only be a small amount, every bit counts.
If you have other Fan pages on Facebook, link them all together. In some ways, Facebook is like a big social search engine, and they will crawl the links between your pages.
When filling out the Info tab on your Fan page, make sure the information you include is keyword-rich, and again has some reference to your URL and/or your products.
The search engine inside Facebook is not just for people—we now have the option to search “everything,” which includes Fan pages and groups. Having keyword-optimized pages will help you show higher in the Facebook search results.
Twitter profile SEO
When you are creating your Twitter profile, take note that your username actually becomes the Title tag of your page. Since Twitter is so highly trusted by Google, many profiles rank highly in organic Google searches just because of a keyword-rich username, which becomes a keyword-rich URL.
If you decide to use your full name as your username, be aware that your Twitter profile may rank first when someone Googles your name.
If you’ve uploaded a picture to Twitter, the search engine also uses the exact image name of your picture. So you could further optimize your Twitter profile by using a keyword-rich image file name, (e.g. your-name-your-primary-keywords.jpg).
LinkedIn profile SEO
As LinkedIn is a pure business social network, its developers have made a number of tweaks to help your profile stand out, particularly in the search engines. Your name, LinkedIn headline, current location, and the industry you have selected for your profile are placed into the Meta Description tag on your profile page.
That’s often why when you Google someone, their LinkedIn profile may often be the first social network to appear in the results.
3. Use social groups to promote your topic
To get even more traffic to you blog, consider creating Groups and Discussions on both LinkedIn and Facebook about your blog and products. Facebook and LinkedIn users are generally very active, and if you can get active users in your own group, this will have a positive effect on your blog.
You may actually have a large LinkedIn network but not really sure how to take advantage of it. Create a LinkedIn group about your topic/blog and invite your network to join it. If you can get engaging discussion occurring you are likely to find more professionals in your space join the group. If suitable for your own blog or product, consider the option of an Open Group, where anyone can join and invite others.
As the group administrator, you are able to send LinkedIn messages to all Group members (if they have opted-in to receive notifications when joining the group). This is a great way to push-market to your LinkedIn network, as often, InMails have a high open rate and are not considered as intrusive as other email marketing tactics.
I hope these tips give you some insights into new ways you can leverage traffic from social networking websites to your blog.
If you are a blogger and actively use social networks as a traffic generation source:
- What networks send you the most traffic as a blogger?
- What % of your traffic is coming from these social networks?
- What has been your most shared article? What can you learn from this?
Consider optimizing your profiles to rank higher and get even more profile views and click-through traffic.