If you haven’t signed up for Copyblogger’s Authority Rules conference yet, you still can… but only until Tuesday May 17 at 5:00 PM Pacific (U.S.) time.
What’s Authority Rules? You can think of it as an intensive 30-day “boot camp” for your online business. It’s all based on the business model Brian Clark created over at Copyblogger. I’m one of the speakers who Brian has brought on to teach a complete, 360-degree view of his model.
If your business is on track with:
- Conversion of readers to paying customers
- A sales process that works for you and your customers
- Referral and repeat business
- A focused social media strategy
- Effective use of email marketing
- A strong, coherent marketing message
… then you don’t need Authority Rules.
But if you could use some improvement in any one of those areas, the sessions in Authority Rules will get you on track again… and that will easily repay the cost of the conference pass (and your investment of time) many times over.
The conference kicked off this week with some fantastic sessions.
- Brian Clark and Sonia Simone gave attendees the “5 As” of accelerating your business, from Attention to Acceleration. The 5As are a 30,000-foot view of your growth plan … because if you don’t know where you’re going, it’s a lot harder to get there!
- John Jantsch and Sonia talked about creating a Referral Engine for your business, so you don’t have to just hope for referrals — you can plan for them. John also included templates for his “Perfect Referral” system, and a quick exercise you can do today to become more referable.
- Michael Port and Sonia did a deep dive into the foundation of your marketing identity and the four elements you need for social media engagement (you’re probably already doing the first three — adding the fourth will get you the ROI you’ve been looking for).
- Lee Odden and Brian talked about the “peanut butter and jelly sandwich” model of SEO, for rankings that won’t fly away the next time Google changes its algorithms. Don’t miss the PDF version of Lee’s slides, including his content marketing checklist so you can get seriously strategic about optimizing the content you’re creating.
You’ll get recordings and transcriptions of all of these – but there is a lot in the next week that you get live access to (including my session).
Next week they’re starting the “Engage” track, which is all about *keeping* all those clicks you get with your attention strategies.
They’ll talking about how to get a handle on your social media strategy with Amber Naslund, real-time marketing and PR with David Meerman Scott, how to infuse your web copy with authority by master copywriter Jeff Sexton, and I’ll be doing a talk with Authority Blogger Chris Garrett (at an Australian-friendly time of day) ;) on making online community a cornerstone of your business.
I’m also doing a session on ‘How to Make Online Community a Cornerstone of Your Business’ which I’m really looking forward to.
Chris Garrett, by the way, also has a fantastic optional coaching program available with the conference if you want to get more individualized attention. I can vouch for the fact that Chris really cares about his coaching clients, and he’ll do everything in his power to get you where you want to be.
Grab your conference pass today so you can start diving into the material, and I hope to see you in a session or two this week! Remember, you need to jump in by Tuesday, May 17 at 5:00 PM Pacific — at that point they’re closing registration.