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Want More Readers? Read More Blogs

This guest post is by Jeremy Myers of www.tillhecomes.org/blog.

Every blogger wants to be read. While some of the keys to attracting readers include writing valuable content, having error-free text, and using a clean blog layout, one of the most overlooked elements in getting people to read your blog is being a good blog reader.

Here are five tips to make this happen.

1. Read your own blog

Just because you’ve written a post doesn’t mean you’re done with it. After you post, you should read and respond to people who make comments on your blog.

One of the reasons people comment about your posts is because they want to interact with you, the author. If you do not reply, they feel ignored, and will likely not comment again. People will not continue to read what you write if you ignore what they write. The best bloggers out there try to respond to nearly every comment, even if they get dozens of comments per post.

2. Read your readers’ blogs

Another way to encourage your readers to keep coming back and commenting is to reward them by reading and commenting on their blogs. People like to be loved, and those whom you love will love you in return. Also, it helps to know what your blog audience is writing about. This enables you to write more targeted posts.

3. Comment on other people’s blogs

You should comment on at least five other blogs per day—more if you have the time. You should chose “target” blogs that you want to comment on frequently, ideally those that have similar content as your own. This gets the attention of the blog author and other blog readers, and some of them will come over to see what your blog is about. Also, if you comment enough, the writer of that blog may eventually add you to his or her blogroll, which will generate even more readers for your blog.

4. Repost excerpts from the blogs of others

When you read a good blog post, repost an excerpt of it on your own blog, providing a link back to the author’s blog. Don’t repost an entire entry—that’s plagiarism, and is illegal. But reposting a brief excerpt and linking back to the original is an easy way to get big-time bloggers to “guest” on your site, and if you use trackbacks, to get them to notice your blog.

Occasionally, they will even make a post on their own blog that you have reposted some of their content on your site, and that also sends traffic to your blog. Maybe that other blog author will eventually return the favor, and quote you on their blog, thus generating even more visits.

5. Repost the comments of others

Write an occasional post about the best discussion or blog comments you read that week. Include some of the comments people made on your own blog, as well as some from other blogs you read. If there is good interaction and dialogue taking place on a blog, either yours or some other blog, write a blog post about it. This gets more of your own readers involved in the discussion elsewhere, and frequently, they will mention that they found the discussion on your blog, which causes many of those involved in the discussion to come check out your blog.

Again, one of the reasons readers comment is because they want to be read. Nobody writes comments hoping they will be ignored. So show them you’re reading by replying and reposting.

A better blogger…

In today’s blogosphere, it is not enough to just write a great blog. You also need to read great blogs and interact with their bloggers in a meaningful way. This is the Golden Rule applied to blogging: Do unto other bloggers as you would have them
do unto your blog.

Do you read others’ blogs? Do you think it makes you a better blogger?

Jeremy Myers left the established church to follow Jesus into the world. Though he has advanced degrees in Bible and Theology, and over a decade of pastoral experience, he left all that behind to hang out with people who generally aren’t found in church. Jeremy writes about his ongoing journey at www.tillhecomes.org/blog. He also contributes Scriptural research at www.gracecommentary.com.

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Comments

  1. Jerrick Yeoh says:

    I read atleast 10 blogs per day . when i feel the blog is knowledgeable and informative. I will share out to social media with the blogger url below. So far i did comment in lot of blog but for those blogger that do reply comment are less. I think that they not even care about their reader feedback and so on. They just hope for more traffic to them . Plagiarism is happen heavily while i can see lot of same content in other blogger post as well, it seem unfair to the author but it hard to set a copyright in an article which is costly and hard to fight for that which the content is special from you.

    • Jeremy Myers says:

      I definitely think bloggers should reply to people who comment on their blog. Even if it is just a few words, it helps people recognize that their comments are being read.

  2. I enjoyed this post. I try to support as many bloggers as I can, retweeting links and leaving comments. I think I need to make it more of a habit though to post comments. Lately, I have been responding to comments posted on my site. This is an excellent post.

  3. Sam says:

    Great tips! Lots of bloggers don’t do most of this stuff. I’ve bookmarked this so I can review it should I ever have the time to blog.

  4. Jeff Goins says:

    Another great post, Jeremy! You’re doing a fine job of practicing what you preach. I’m a fan!