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Three Ways to Take Advantage of Being a Blogging “No One”

This guest post is by Chris, “The Traffic Blogger”.

My name is “no one.” Well frankly, to you, being that you have no idea who I am, my name might as well be “no one.” However, just because I am a “no one” does not mean I have nothing to say! Many of you may actually know exactly what it is I want to say because you also are a “no one” like me.

I am a “no one” and I have dreams. I have aspirations, a good work ethic and although there are others with the same name as me, there is only one person who can be me. So just because my name and situation are not unique, does not make my personality, good humor and helpful nature a common commodity. Nobody else can be me—even other “no one”s!

I am “no one,” and I have something to say! I exist! I want to help people and I need to reach out to them! I write helpful content several days a week but I cannot find other people besides my mother to read my work. I exist whether I have a comment, a follower, or not!

Are you a “no one” as well? I know that I sure was when I first started writing a gaming blog two years ago. It took many months of hard work before 1000 people called my site home and two years later a staggering 9,000 individuals read my content daily. What I did as a “no one” was the difference between building a site that worked and one that would lead to me wasting my time.

There are two drastically different ways to look at being a “no one:”

You can realize this is hard work and eventually give up.
You can take advantage of being a “no one.”

If you chose option ‘B’, good for you! But how can you possibly take advantage of being a “no one?”

1. Be a new presence with fresh ideas.

If you are a new person to any niche you have an opportunity to jump off the band wagon and stand all by yourself on an island build out of your own ideas. Many people find fresh ideas exciting and inspiring, so play off this notion as much as you can by making your site seem very new and inviting.

Write content that is challenging of old concepts and revolutionary at the same time. In other words, don’t be just another site in your niche. If you manage to pull this off then you will be the person everyone wants a guest post from or the one person they all talk about on forums (which you should also be participating in).

2. Experiment and don’t be afraid to mess up.

Making mistakes and learning is what it’s all about. Although you will never stop screwing up and learning, it pays to get the bulk of your speed bumps out of the way earlier on. Write outrageous articles, experiment with cheesy headlines and do all the big mistakes we all learn from early on. You’re a “no one” so nobody will mind your early mistakes. Take advantage of the situation and do some learning.

3. Build a relationship with the few readers you do manage to get, while you have time to do so.

As your site grows you will find it impossible to build relationships with your readers the way you could when you were a “no one.” If you skip this crucial stage of intimately connecting with those who like you from the outset, then you will be building a structure whose foundation is made of Swiss cheese.

Be intimate with your readers and pick their brains on what their problems are, what they think so far of your site, and more. You’ll need these fans later when you want to promote site growth, especially with regards to social media.

Are you a “no one”? If you are, what are you going to do about it? If you aren’t, what did you do to go from a “no one” to a “someone?”

Chris “The Traffic Blogger” writes on the subject of generating traffic for both new and advanced site owners for the purpose of making money online. He is a self-proclaimed expert on building communities and marketing solutions for those communities.

Improving Your Ad Clickthrough Rate: the Definitive Guide

This guest post is by John Burnside of Money in 15 Minutes.

Those people who have been using the Internet as a business platform since it began will have noticed that there has been a significant drop in clickthrough rate of ads over the years. During the birth of this massive revolution people were curious and willing to click on anything that promised them fame and fortune or any of the other things that internet marketers advertise.

Nowadays, however, we have developed a generation of Internet-competent people who have seen thousands of ads thrown at them from all directions. This creates a problem for blog owners who would like their readers to click on their ads so that they can have a bit of pocket money for all their efforts.

Understanding ad blindness

This problem, which is sometimes called “banner blindness,” can be tackled to a certain extent by looking at the way users actually view and use your website.

For example, the Clicktale analytical software allows you to see how your visitors are moving their cursors around on your site. This will give you an idea of the areas where your visitors are interacting with your site, but what we really want to know is where your visitors are looking.

There has been some research about the study of how people look at websites and most have concluded that people browse websites in an F-shaped pattern, meaning that they will read the title and then move their eyes down the left-hand side of the page, occasionally flicking their eyes into the content if something catches their attention.

As you probably do yourself, internet users skim-read content to save time and to see if the information is something they are really interested in before they commit to reading it word-for-word. Full images and writeup of the study that produced these data can be found here.

Matching ad style to your content

The next thing that you must do is to match the style of your ads to the content. Because of banner blindness, people will purposefully avoid looking at ads if they can help it and if you make it extra-obvious that your ads
are ads, then most people won’t even consider looking at them: you’ll have lost the chance to attract a click.

All you visitors are interested in when they come to your site is the content. You have to make them interested in your ads. By matching them to your content you are suggesting that the ads are just as important as the content. If these ads are placed in the correct places as well, then they are likely to be seen, and hopefully perceived as a
useful part of your site.

There are a few other ways to blend your ads to your site. The one that I have found through my own research to have the greatest click through rate is the AdSense link unit 15×468. When placed near the top of your site, this link unit can appear like a menu which can create interest and if the adverts are relevant to the content, they can create excellent click through rates.

Now to talk a bit about banner and picture adverts. There is some argument about whether or not banner adverts are a good way of getting people to click through to your site. The obvious advantages are that you have a larger area to work with on the site, and these ads entail a visual aspect which can encourage people to see them. This doesn’t necessarily encourage them to click, though.

Some research suggests that banner advertising is much more useful in creating brand recognition than at actually directly selling products, and I for one would have to agree. If you have banner ads on several websites then even after seeing them only one or two times, the visitor is going to get comfortable with that brand—meaning that if they do click through to the site, they will already have a small element of trust in the brand.

The final point I’ll note is about which types of banners to use. Some bloggers can become enraged if there are what they perceive to be too many banners on a site, and will instantly leave your site with the content unread—that’s the last thing you want!

The words of wisdom here have to be: don’t drown your site in banners. This has to be left up to your own discretion but as a general rule of thumb I would suggest you use no more than about six to eight picture ads on any one page. Also, moving adverts can be great, and will attract readers’ attention, but if you use too many, you’ll risk making your website look like it’s all moving, which can be very disconcerting. My recommendation is to have no more than two moving advertisements in view at any time.

In summary, for maximum, CTR you want:

  1. ads along the top of the page
  2. ads in the top, left-hand corner of your content
  3. banner adverts sold to private sources who want brand recognition or for your
    own products
  4. picture ads in low-eye-traffic areas with moving elements to capture
    readers’ attention (but not too many moving ads).

What steps have you taken to improve your ad clickthrough rates? What advice can you add from your experiences?

This post was written by John Burnside, an expert in the making money and Internet marketing niche. To read more of his content or find out about ways to make money online then please subscribe to his feed at Money in 15 Minutes.

Is Your Link Text Letting You Down?

How do you use links in your blog posts? Bloggers link to other online resources for many reasons: to give credibility to a claim, to provide additional information, to give credit to another person or institution, to allow users to easily follow a natural progression or procedure, and so on.

You could say that in-text links allow us to apply a degree of functionality to written content. If they’re used appropriately, links can achieve their goals without confusing—or losing—the user. They can also support a good search rank for your content. If they’re used poorly, they can frustrate users, undermine your credibility, or create gaping holes in your site, SEO efforts, or sales process.

When we’re talking about in-text links—links that aren’t part of your blog’s buttons or navigation—it’s important to remember also that the links aid scanning. Well-used links can boost your posts’ readability, as well as reader comprehension. While some argue that a scanner finding an interesting link will simply click away from your site, ending their engagement with your content, I’m not so sure. I have the feeling that’s only likely to happen if the user is looking for something specific and their scanning suggests that your content doesn’t provide the answer.

If, as I’m scanning, the page content looks good, and the links seem interesting, I’ll go back and start to read the page content itself. Often, scanning is used as a means to gauge the page’s value and relevance to the individual, so if your links’ text, which jump out at a scanner, doesn’t help to communicate the content’s value or relevance, you’re missing a golden opportunity to connect with readers at first glance.

So let’s look at the link text specifically. I’ve noticed three broad approaches to using text links:

  • the minimalistic approach
  • a call to action
  • the descriptive approach.

The minimalistic approach

The minimalistic approach links a single word—maybe two—to the external content, like this:

You can read my article on tutorials here.

There’s a variation of this approach which links individual words in a phrase to multiple, related examples or sources of the information being discussed:

I wrote a short series of posts on blog content-related issues.

You guessed it—I’m not a fan of the minimalistic approach. Firstly, for scanners, or those using screenreaders, the word “here” isn’t exactly indicative of what we’ll get when we click on that link.

In the second case, readers may not even realize that different words are linked to different sources—a number of web developers and content creators (i.e. heavy web users) I’ve spoken to over time have said they’ve never noticed this technique in use, even though I see it often. Perhaps they’re just not realizing what they’re seeing when they come across these kinds of links?

A call to action

Once upon a time, when the web was young and users weren’t always sure what was possible, there was a school of thought that said every link should involve the words “click here”, as in:

Click here to access Darren’s article on ProBlogger’s October income.

A scanner scanning this page would only notice the words “click here” in the above sentence, so they wouldn’t know how relevant (or otherwise) this content was to their interests. We could link the entire sentence, but again, that makes it difficult for scanning readers to discern the important information in those first, split-second glances.

The words “click here” do form a call to action, and are certainly justifiable in cases where we want readers to take action:

For all the details on the Copyrwriting Scorecard, click here.

But in cases where you have no vested interest in the reader clicking on the link, I think it’s best to avoid “click here”. These days, when web users know what a link is, and what it does, this kind of link text can be boring at best, and patronizing at worst.

If you believe that the words “click here” do actually create impetus in the reader to take that action, you’ll use “click here” sparingly, saving it for links that make a difference to your bottom line, rather than verbally encouraging users to leave your site every time you reference another source (which may be often).

The descriptive approach

The descriptive approach indicates to readers—and to scanners, screenreader users, and search engines—what they’ll get when they click on the link:

Darren explained this point in his article on ProBlogger’s October income.

To me, this approach seems appropriate, at least in any case in which you want to link to another page—on your site, on someone else’s—that doesn’t impact your bottom line. You may also choose to use it as a softer, more subtle sales link in cases where the content in which the link appears isn’t primarily related to the product you’re promoting.

Text link composition

There’s one last consideration we haven’t touched on yet: the composition of your text links. If you’re going to treat them, at least in part, as scanning aids, you’ll want to keep links short and pertinent. Try to include the description or title of the linked document in the link, and if you’re not using the document’s title, include the most important words at the beginning of the link.

Let’s look at this in practice. Here’s an actual sentence I wrote naturally as part of a blog post critiquing infographics:

This one, revealing how teens use cell phones, hints at some of the informational problems that can arise when researchers focus on the form, rather than the function of infographics.

My immediate inclination is to link the words, “This one”, but of course that’s not very informative for scanners, since it doesn’t make sense out of context. I could link the phrase “revealing how teens use cell phones,” but that’ll make the words “This one” look weird in context.

What if I changed the word “one” to “infographic”? We could have a winner—although the words “This infographic, revealing how teens use cell phones” will make a very long link. This revised version provides a nice compromise:

This teen cell usage infographic hints at some of the informational problems that can arise when researchers…

This version would also work in cases where the nature of the linked content (infographic) wasn’t as important as what it was delivering (information on how teenagers use cell phones): it puts the information first—catching scanners’ attention—and the content type last.

Link text is important, don’t you think? Do you spend time honing your in-post links to communicate clearly with your readers? What tips can you share?

How to Make Your Blog Load Faster than ProBlogger

This guest post is by Devesh of WP Kube.

If you’re regular reader, you know that how much time problogger.net takes to load. Would you like to make your blog load faster than ProBlogger? Today I’m going to share eight simple tips to increase your blog speed. But first, you’ll need to know how quickly your blog is loading right now.

How to test your blog’s speed

So you can do a before-and-after comparison, take a moment to check how quickly your blog is loading now.

There are many tools online that let you test load speed, but I prefer to compare the loading speed of my blog against others—after all, that’s what your users will do.

One of my favorite tools for loading comparisons between two sites is WhichloadsFaster. To check your blog’s loading speed against a competing blog or a major website that’s used by readers in your niche, enter your site’s URL and that of the other site into the two boxes provided. Simple!

Here are the results of the loading speed comparison between my site and ProBlogger:

Comparing site load times

How to speed up your blog

Now that you know how your site’s loading in comparison to another, let’s look at the ways you can speed up your site’s load time.

Choose an efficient theme

Many bloggers make the mistake of choosing a free theme, or one that’s not properly coded. In my experience, every blogger should go for premium themes like Genesis, Thesis, or WooThemes. Premium themes tend to be much more carefully coded than free ones—Themeforest, for example, has some good themes, but many of the them aren’t well coded.

Review your hosting

Hosting plays an important role in your blog’s loading speed. Many new bloggers ignore this, but adjusting hosting can have a big impact on increasing your blog speed. Specifically, if you use shared hosting for your blog, you might want to look into switching to dedicated or grid hosting, as shared hosting can slow down load times when the demands on the shared server are high.

Remove extra widgets and plugins

This is one of the easiest things you can do to reduce your site’s load times. The more plugins you have on your blog, the longer it can take to load. Remove any extra widgets and plugins you’re using on your blog, which aren’t strictly necessary, and see what happens to your load time. Hand-code your functionality, and place it directly into the WordPress theme: this will reducing the number of calls each page load makes on the server.

Use the WordPress W3 Total Cache plugin

Now that you’ve reduced the number of plugins you’re using there’s one you should add! W3 Total Cache is a must-have plugin for any WordPress user. W3 Total Cache is a static caching plugin that generates HTML files that are served directly by Apache, without processing comparatively heavy PHP scripts. It’s compatible with most servers and server configurations, and gives you the choice of creating the cache on your own server, or using a content delivery network.

Use a content delivery network (CDN)

A CDN is a network of optimized servers around the world that store copies of your site’s data. By making your site available from various servers, the CDN maximizes bandwidth, and reduces your site’s load time. Using a CDN works really well if you have visitors from all over the world, as the servers closest to each user will be used to deliver content quickly. A CDN provider such as MaxCDN can provide great performance without putting a strain on your pocket.

Optimize your blog images

Many blogers don’t focus on optimizing blog images, but it’s a very effective way to increase your blog’s loading speed. There are many, many plugins that can help you to optimize blog images, but one of the best is WP Smush.it. I’m using it on many of my blogs and it really helps to make blog load faster. It offers an API that performs these optimizations (except for stripping JPEG metadata) automatically, and it integrates seamlessly with WordPress. Every image you add to a page or post will be automatically run through Smush.it behind the scenes—you don’t have to do anything differently.

This plugin:

  • strips meta data from JPEGs
  • optimizes JPEG compression
  • converts certain GIFs to indexed PNGs
  • strips the unused colours from indexed images.

Use social images instead of buttons

Social network buttons were among my site’s main problems: they take so much time to load, and can really slow your blog down. Displaying three or four buttons might be okay, but if you want to show all the buttons, I’d suggest you use images instead. Using images is the best way to show all the buttons without using a plugin.

These are eight simple tips that can help you to make your blog load faster then ProBlogger. What others can you share?

Devesh is young entrepreneur and part time blogger. Visit WP Kube for WordPress Tuorials & Hacks and Technshare for Make Money Blogging
Tips.

My Journey to Blogging Celebrity

This guest post is by Shawn Tyler Weeks of 344 Pounds.

In January of 2009, I weighed 344.2 pounds.  In July of 2009, I weighed 244 pounds.  I eventually reached my lowest recorded weight in my adult life in early 2010 when I weighed in under 200 pounds.  Today, I weigh a little bit more than 200, but also carry a lot more muscle on my frame.

In just about six months I changed my life forever. But my body wasn’t the only thing that underwent a transformation.

When I started my journey to lose weight by counting calories, I also started my very first blog:  344 Pounds.  It was a way to keep me accountable for my weight to friends and family members,  even though I didn’t tell them about it.  In fact, nobody read the blog for months.  I didn’t advertise it, didn’t know how to, and honestly expected myself to fail with the weight loss attempt (for the 1,353th time) and the blog would just die.  But for once, I didn’t fail.  I lost weight.

And the blog didn’t die.

The blog

On the blog I put videos of me, shirtless, at 300+ pounds, every Wednesday, plus a picture of my scale and called it “Wednesday Weigh-in Results.”  It was and is a way to hold myself accountable—almost like scaring myself to lose weight.  And while it’s not scary any more, I still hold myself accountable for my progress when I post my weight, plus pictures, every single Wednesday on the blog as I continue to try to transform my body (more muscles, less fat!).  I haven’t missed a Wednesday weigh-in result, not even when my dad died about six months ago.

As my weight loss progressed and I kept doing my weekly weigh-in results, I also started added other posts during the week.  The time involved was absolutely ridiculous and wasn’t being read by anybody and I’m still not quite sure why I posted so much as nobody was trying to read it, but I kept posting regardless day in, day out.  I’d share tips on losing weight, workout routine, the foods I was eating that week (counting calories on the blog, basically), and so on, two or thee days a week.

Eventually, somebody showed up to read what I was writing and watch me shrink! While I had to blog in darkness for a couple of months, that all changed in March.  I was featured on a consumer blog called Consumerist, after I wrote to its editor expressing my views on counting calories after I’d read a piece on the site that infuriated me by promoting some weight-loss gimmick. That email led to a plug for my blog on Consumerist, plus numerous follow-ups after that as they began to follow my journey.

Being featured on Consumerist was the start of a lot of exposure in “new” and traditional media.

Growing exposure

After Consumerist, I was in Newsweek.

I was contacted by Kate Dailey, a reporter for Newsweek, who wanted to set up a phone interview to ask me a variety of questions about my plans on keeping the weight off down the road. I had (and still have!) a full-time job, and I wasn’t prepared to ask her to work late just to interview me, so I did the interview on my lunch break one Wednesday afternoon. I didn’t tell her I was in my car at the time of the interview, but I was literally sitting outside of a barbeque restaurant in Columbia, SC, in my old jeep, being interviewed by Newsweek.  After the interview, I ate lunch and went back to work.

Consumerist and Newsweek gave me a strong following.  I can’t recall exact figures, but I was soon up to several hundred “fans” (I call them friends) on Facebook, and traffic was at several hundred visitors a day.

An interesting thing about the media coverage I’ve gained, since the start of the blog until today, is that while a spike of traffic will occur, it will never subside near its previous levels. It’s a simple concept, really: 10,000 people can visit your site in a day, and 9,700 of those will visit it once or a few times, and never return. You’ll be left with a few dedicated new readers, as I was, depending on the quality and relevancy of the traffic your site was exposed to.

My media exposure really started to accelerate after Newsweek.  While I’m not sure how the local media heard about me, I was invited be part of a live interview by the local CBS news affiliate for the morning show.

I don’t think I was as nervous on my wedding day as I was the day I walked into the state-of-the-art, multi-million-dollar satellite CBS studio one very early Tuesday morning.  I was incredibly scared about being on television and it showed.  Remember, I was nearly 350 pounds just a year ago, so I wasn’t exactly overflowing with self-confidence. But I was invited back several times to share tips about losing weight, andaAs I got more and more television experience, I became relaxed. The last time I was on television, it was laid back, casual, and I wasn’t nervous in the slightest. I walked in, made myself comfortable in the studio, and waited for my turn to step onto the live set.

The morning show, while a wonderful experience and something I’ll hopefully do again soon, didn’t bring much in terms of traffic. While I was able to plug my blog on the air and appeal to many listeners, there just aren’t a whole lot of people watching the morning news at 6 a.m.

What did bring a surge in traffic, however, was a taped segment I did with a reporter from the same CBS station.  This segment also focused on weight loss, but specifically on my realistic approach to weight loss.  The reporter, Michael Benning, followed me to my gym and a local burger shop. He filmed me working out and then shortly afterward eating a big, juicy, greasy cheeseburger. This segment, unlike my live interviews, was broadcast at 11 p.m. (with 20,000 people watching, he estimated).

In addition, my segment was plugged on the CBS station throughout the night during the regular CBS primetime television lineup, enticing people to tune in and hear my story.

I don’t know the exact number of people that watched my television segment, but the increase in traffic was considerable, and I know of at least one person that saw it:  Governor of South Carolina, Mark Sanford. As I live in the capital city of my state, the governor (Mark Sanford) actually watched the interview from the Governor’s mansion and personally wrote and mailed me a letter congratulating me.

Also, that same CBS interview (and a corresponding transcript) was put on their website, which was then syndicated to other affiliates and cities.  My mother actually called me in Charleston (about 120 miles away) when she saw my story come up on her local CBS station. Apparently, my story spread up and down the east coast at various CBS stations.

That was a good week in terms of gathering more exposure for me, the blog, and my effort to spread the word about counting calories.  I was an instant celebrity around Columbia after this exposure and that opened the door to many opportunities.  For instance, I now have a great relationship with Anne, the owner of a local athletic club.  One of her friends told her about me and Anne invited me to come in and talk to members about my journey.  Today, I have a few free memberships at her luxury athletic club for myself and family members.  We’re also discussing the potential for me to become trainer in her club starting in 2011.

Later, well into 2010, I would do another interview with CBS and Michael Benning.

The media coverage up to this point, the beginning of 2010, was modest.  It grew my site, got me some advertising requests (which I turned down, as most went against my core beliefs of counting calories), and gained me some true, real friends, plus thousands of followers.  I was impressed, happy, and content with blogging away in my little corner with a few thousand followers.

The media explosion

Then, I was featured on the homepage of CNN, and on air on CNN as they plugged their website. The CNN anchor mentioned “an incredible weight loss story” was on their homepage and recommended that viewers log on to CNN.com to check it out.

I was standing in line at the bank with about half a dozen other people when I saw their homepage and my face come on the plasma television hanging from the ceiling.  Nobody noticed it was me until I blurted out, “Oh wow, that’s me.” Indeed, it was.  Albeit, a much smaller me.

I received 100+ emails within minutes of that promotion.  Traffic was coming in, according to Google Analytics, at a rate of a thousand visitors every 30 minutes or so.  It was intense.  I remember constantly refreshing my Facebook page, and looking at all the new fans showing up.  The count was increasing by a hundred new fans every hour or so, which was impressive considering they had to first go to 344 Pounds, then like me enough to want to become a fan on Facebook.

CNN, much like the other media mentions, brought me hundreds of encouraging emails (by far the most of any plug I’ve done), and I’m still determined to respond to every single one. I receive a lot of emails through my blog: mostly positive, and mostly people opening up their hearts with me. I read about people who have been 50, 150, 300 pounds overweight their entire lives and how they’re depressed and sick of being so obese, and how my story gave/gives them hope for the future.

These emails deserve to be responded to.  I have 218 still needing a reply.

The road ahead

If Newsweek, CBS, and Consumerist didn’t solidify the longevity of my blog, CNN did.  All told, a few days after the initial plug and the link on the homepage of CNN disappeared, my blog had received well over 50,000 visitors and countless links, new fans, subscribers, advertising requests, and so on.  I made some money from it by plugging a couple of companies I truly believed in (and which didn’t conflict with counting calories), but I declined most offers as they focused on losing weight with fads, gimmicks, and diets.

Short-term money isn’t a good thing if you sell out your core beliefs to get it.  After about 22 months of blogging, I’ve recently secured a very well known, big sponsor: MyFitnessPal. MyFitnessPal is free calorie-counting website where you can track your calories on the web, as well as your iPhone or Android phone.  It is, without a doubt, something I support 100% and could recommend (and have!) to my mother.

Since CNN in early 2010, I’ve done the occasional television interview and various interviews for large fitness-related websites.  I’ve also done some interviews on different blogs.  Another notable media gig I did this year as for the powerhouse Clear Channel on a top-40 station in Columbia, SC, during rush hour. It lasted about three months and involved me driving down to the radio station one night a week and pre-recording several “Tyler’s weight loss tips” sessions.

These sessions involved me and the DJ in a little skit, where the DJ set me up with a question.  He’d ask, “So Tyler, I’ve heard that counting calories is the best way to lose weight.  Is that true, and if so, why?” and I’d give a short, quick, helpful reply.  These clips last about 30 seconds and a different one was played every weekday during rush hour.

Heading into 2011, I have follow up interviews lined up with various publications, and I’ve already been in touch with the morning show anchor for the local CBS station that I had my original interviews with. We should be setting up something soon for another interview around the start of the New Year.

I’m flattered by all the attention I’ve received over the last couple of years.  And while you may think that my ego has become inflated or that I think too highly of myself, think again.  As my wife says, I still have to take out the trash and change my daughter’s diaper regardless how “famous” I am.  I had to take out the trash when I had 100 Facebook fans, and I’ll have to do it when I have 100,000.

Of course, there’s no guarantee I ever will.  It’ll be a fun journey though, regardless.

Shawn Tyler Weeks lost nearly 150 pounds by counting calories in a little over a year.  He blogged his entire journey on 344 Pounds and continues to do so as he hopes to transform his body again in 2011.

Take Your Blog to the Next Level with Blogging Success Summit 2011

Update: The 50% discount on this ends Thursday 20 January!

If you’re looking to take your blogging up a notch in 2011 with some great training then you’ll want to check out Blogging Success Summit 2011.

This is a completely online/virtual event and it is currently 50% off (a limited time early bird rate – ends Thursday 20 January). It includes teaching from 23 successful bloggers including:

  • Technorati CEO Richard Jalichandra
  • Scott Monty (head of social media, Ford)
  • Brian Clark (Copyblogger)
  • Debbie Weil (author, The Corporate Blogging Book)
  • Douglas Karr (co-author, Corporate Blogging for Dummies)
  • experts from McDonald’s, Cisco, Southwest Airlines, Sony, and Procter & Gamble
  • Joe Pulizzi (co-author, Get Content Get Customers)
  • Mari Smith (co-author, Facebook Marketing)
  • Jay Baer (co-author, The Now Revolution)
  • Chris Garrett (co-author, ProBlogger)
  • Dave Garland (author, Smarter, Faster, Cheaper)
  • Mike Volpe (VP of marketing, HubSpot)
  • Rick Calvert (CEO, BlogWorld)
  • Michael Stelzner (Social Media Examiner)

I’m also presenting in a session with Brian Clark and Chris Garrett.

The Summitt is spread out over four weeks in February (starting 1st Feb) and because it is all online you can either attend the sessions live or get access to all the recordings to listen to at your own pace.

You also get a whole heap of added extra bonuses if you sign up as an early bird (an extra 17 sessions of recordings).

This summit is put on by Michael Stelzner and his team who have previously run some other great social media summits which have always had very positive reviews. As usual he offers a 2 day ‘sample it’ guarantee (you get access to the first two days to see if it is a good fit for you).

So if you’re looking to take your blog to the next level in 2011 and want to kick things off with a bang – sign up today for Blogging Success Summit 2011.