This post comes from someone who has made a ton of mistakes and is on her way to learn from those mistakes. You and I probably have a lot in common … after all, you’re here to learn about blogging and how to do it well and, well, I’m trying to do the same.
Being the owner and author of a blog that is in its first year of infancy, it’s been an emotional roller coaster ride—kind of like riding a car with a driver who makes you think of your impending death thanks to their inept braking skills and their random urges to switch lanes (without looking).
As a new blogger in a very crowded niche, I’ve found the year tough. It’s been tough finding my voice among so many others, producing content that is rich and teaches others a thing or two, attracting traffic that sticks (subscribers)—all while trying to establish a schedule.
Still, it helps to be prepared. Here are ten things that will crush your little heart in your first year of blogging:
1. You’re still waking up to low subscriber levels.
After eight months, only 100 subscribers are subscribing to your blog feed. Yeah, that will kill you inside. You might smile on the outside and tell yourself all’s well … but you’ll have to swallow your pride and evaluate how you’re hindering your blog’s growth. Are you presenting your readers with boring content? Or do you need to guest blog to bring exposure to your new blog?
2. You realize that attracting visitors is more than just good SEO.
Sooner or later, you’ll realize that attracting visitors to your blog is more than just good SEO (long-term strategy). At that point, it’s time to buckle down and learn how to use Twitter, su.pr, and Facebook properly to garner thousands of views a month.
This type of social media marketing needs to be done, and done well. And it will take you more than a few minutes to promote your content properly and on a daily basis. No one wants to simply hear noise on their media streams—give them that, and they’ll quickly stop paying attention to you.
3. You realize what SEO entails.
Eventually, it dawns on every budding blogger that SEO involves much more than just incorporating your keywords into your content excessively and using keyword rich links. If you want search traffic, you need to spend a few hours a month learning about SEO and actually executing it. It’s amazing how much time I’ve spent catching up on SEO, but I’m still not using it properly. I bet you’re not, either.
4. You fail to monetize your blog.
When you don’t earn even a measly $100 per month from your blog, despite trying hard, it hurts. But earning money through your blog is more than slapping ads on it. Keep trying!
5. You realize there are no easy ways to make money through your blog.
It’s absolutely essential that you write great, unique content and create a list of subscribers who love that content. It’s not 2001 anymore! People have become wary of the Internet, and they want proof of your success before they’ll trust you. Give it to them.
6. You understand that you need to do more for others.
You want subscribers? You need to do more. To get that list going, you should probably create a handy, free ebook or report that deals with a topic related to your blog, and helps your readers. Yes, you do have to help others in order to help yourself.
7. You recognize that good content can take more than an hour to create.
Great content will definitely take more than an hour, especially if you’re a beginner. Anyone can produce good content. You’ll need to write unique and in-depth content to give your readers something to talk about and impress other fellow bloggers—to get the buzz going, so to speak.
8. You realize that people want to read specifics and in-depth case studies.
Your readers can find generic crap anywhere. There are tons of blogs that talk about growing your traffic or making money online … and the majority are boring!
Instead, show readers how you’ve helped someone grow traffic or what strategies you’ve implemented to make money through your blog. This is precisely what I did when I showed my readers how exact domain names can kill the competition! This kind of content takes a bit of time and experience to develop. Keep plugging away!
9. You understand that networking is a necessity, not an option.
This doesn’t mean you re-tweet someone’s post occasionally. You need to converse with your followers, ask questions, and interact with other bloggers—successful ones as well as beginners in your niche and peer bloggers who started around the time you did. Create a group that helps promote each others’ posts. You never know who will get your hype snowball rolling.
10. You realize that you’ve been doing most things wrong!
Just because you knew all this stuff doesn’t mean you executed it at all, or executed it properly. At the time when I started my blog, I thought I knew something about blogs and making money online. But that learning is an ongoing process. Once you realize this, you might feel momentary despair. That’s okay—as long as you continue to take steps and improve your efforts.
Despite all these things that might have you sobbing under the blanket with a pint of scotch, hopefully you’ll realize that you should keep going. In fact, if you love what you’re blogging about, the pure thrill of having your content go viral or making your first few sales will probably have you giggling like a school girl and make you realize that it’s all worth it.
I’ve made all these mistakes and then some and I won’t be quitting any time soon! What mistakes have you made in your blogging experience? Share them with us!