Close
Close

FeelGooder: the Backstory Behind My Newest Blog

Earlier this week I launched a new blog: FeelGooder. This post will give some of the backstory behind it (expect another one next week with more).

feelgooder.png

What? Another blog? Are you crazy?

One of the most common reactions I get when I mention that I’m starting a new blog is something along the lines of, “How are you going to fit that in?”

Two months ago I wrote about the process I’d gone through to hire Georgina Laidlaw to work on content development and strategy for me. One of the reasons I expanded my team in this way was to create for myself some head space to dream and develop new projects.

You’ve already seen some of these rolled out (the Free Getting Started Blogging course (with over 5000 participants already) and the soon-to-be-released ProBlogger Academy).

I can’t tell you how much I’ve enjoyed having a little extra head space over the last month to dream. It’s led to all kinds of ideas, collaborations, and opportunities (as well as a little more life balance). It’s been one of the best things I’ve done in the last few years of blogging.

Another long-term goal that I’ve had is to run a blog on a much wider niche than my previous blogging endeavors. FeelGooder is that blog.

What is FeelGooder?

Let me start by saying that what you see of FeelGooder today is very much a stage one of where I’m hoping it’ll go. I’ve described what we’ve done so far as a “soft launch” but perhaps a better description would be that it’s FeelGooder v0.1 (beta), and that my hope is for it to expand well beyond what you see on it today.

As I describe in the Welcome to FeelGooder post a couple of days ago, the blog’s focus is pretty wide. In some ways it’s niche is Life (how much broader could you get?). It’s a bit of a departure from my previous blogs, which were quite focused (on topics like Blog Tips, Photography, and Twitter).

I’m under no allusions that such a broad niche will be easy, but this is something I’ve always wanted to do—partly because it connects with where I’m at personally, partly because of my own values and passions, and partly … just to see if I can pull it off.

The goal is to produce daily posts that are a mix of information (tips, guides, help), inspiration (stories, uplifting, and hope-filled articles), and interaction that will help people better experience the richness of their lives.

The blog will initially focus upon five topics:

  1. Health: fitness, diet, emotional well being, and more
  2. Relationships: family, friendship, romance, etc.
  3. Work: careers, entrepreneurship, and developing skills for the workplace
  4. Finance: tips and stories to help look after the hip pocket
  5. Social Good: sustainable living, generosity, and making the world a better place.

In time, these topics will expand (and I would like to see some of them splinter off into more targeted topics, too).

What’s the business model?

Another departure for me with FeelGooder is that I’m launching it without any type of advertising. That’s not the model I want to use here (at least, not initially).

Long-term ProBlogger readers will know that my focus of late has moved a little to incorporate monetizing my blogs by developing my own products. I’m not giving the ad game away, but I see growing opportunities in the development of products (so far this has been around ebooks, courses, and membership sites).

FeelGooder is a bit of an experiment for me on this front, and I intend to develop a series of FeelGooder products to monetize the site. I’m not completely closed off to the idea of other forms of monetization (including advertising) down the track, but at least initially I’d like to experiment elsewhere.

Having said that, monetization is not my main focus at this point. My initial focus is more around:

  1. developing quality content
  2. building an audience
  3. building community.

In my experience, monetization comes more easily once you’ve got those other three elements in place. So while I’m certainly thinking about monetization and the possibilities that might emerge there, I’m not currently putting a great deal of energy into that.

What do you want to know?

I hope that sharing some of the backstory behind this project has been of interest to you. Next week I’d like to continue looking at this case study by talking a little about some of the logistical elements of the site, including the design process, some of the thinking behind the editorial strategy, and some of the lessons I’ve learned.

I’d also be happy to answer as many other questions as I can about my strategy and the processes I’m going through with FeelGooder. So if you’ve got anything you’d like me to cover, please leave a comment below and I’ll attempt to get through as many of them as I possibly can.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

Problogger.net runs on the Genesis Framework

Genesis Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Check out the incredible features and the selection of designs. It's that simple - start using Genesis now!

Comments

  1. Wakas Mir says:

    As always an amazing idea Darren I am sure you will do great with it, will spread the word on my group as well..

  2. The Padrino says:

    Cool site hope it does well

  3. satyenhacks says:

    I hope you will do good in that area. Life is such a big thing and you can create a hell lot of things out of it.

    best of luck.

  4. Anto says:

    Nice work on the new site! The design definitely fits the “Feel Good” theme!

    I am interested in knowing more about how/when you came up with the 5 topics to focus on Darren? Was the site built from the concept of these topics or vice-versa?

    I can already see that it is moving in the right direction!

  5. Great stuff, Darren, and good luck with the new blog. I’ll be checking it out. I am new to this blogging for others (blog for myself to keep it all in one place) and just put up foodieclause.blogspot.com to teach my son, who is a freshman in college, to cook quick healthy tasty food. It’s real general because my son refuses to measure! Best to you in 2011!

  6. Chris says:

    Good luck to you on your new venture Darren. I’m sure it will be a hit once it grows an audience.

  7. LatestGirls says:

    Totally agree with you that monetization will come by itself with a loyal followers of your blog.

    Nice clean design you have got there on feelgooder.

  8. good luck with the new blog,Darren,i am amazed to that i shall see it growing from start.

  9. I’m sure it will be hugely successful. You always amaze me with your great ideas!