For the beginning blogger who has limited experience, but lots of enthusiasm, Successful Blogging in 12 Simple Steps makes an ideal primer.
Written by Annabel Candy, from Get In the Hot Spot, this twelve-chapter ebook (lucky thirteen, if you count the bonus chapter) touches on all the basics, from choosing a blog topic to using social media to support your blog.
I found the structure of the chapters very clear: each chapter starts with a goal — this explains in a single sentence what you’ll learn from the chapter. It’s followed by a discussion of the relevant information, and a series of action points — practical tasks for readers to complete. The checklist that ends each chapter ties together the goal, learnings and actions so you can easily identify what you’ve learned, and anything you need to research further.
Annabel’s skills in web design and copywriting give this ebook a richness that others lack. She discusses issues like branding, website design and layout, and the basics of WordPresss. She also offers three chapters on writing: writing your blog’s static content, writing blog posts (which pays special attention to the all-important headline), and writing for the web.
The author covers all the key blog-promotion techniques in chapters on social media, online networking, search engine optimization and guest posting. Importantly, she stresses the value of understanding your blog’s statistics, and using these to help direct your blogging and promotion efforts.
This isn’t a detailed how-to guide for those with some blogging experience under their belts: Annabel keeps things fairly general and approachable. Her writing is, of course, great, and the ebook has a friendly tone that makes her advice seem eminently doable. If you’re squaring up to the challenge of running your own blog — for fun or financial gain — this ebook is a sound place to start. For more information, visit Successful Blogging in 12 Simple Steps.