Over in Third Tribe this week there was a discussion in the forum about using speaking opportunities at offline events to help grow your email newsletter list. Leon shared how he used MailChimp’s Chimpadeedee application to collect email addresses after a presentation. I’ve not used that app but it reminded me of a time that I did something similar when I was starting out 6 years ago at an event I spoke it.
You might think you can’t do this because you never speak at events – but the reality is that 6 years ago I didn’t get invited to speak at places either – so I volunteered to speak at a local community event. Here’s the story I shared in Third Tribe about it.
I think too many people forget about ‘offline’ as a way of growing their online. I’m a big believer in leveraging current networks and opportunities, whether they be online or offline.
For me when I was just starting out I did something similar – I did a free workshop at a local library on how to use a digital camera. The library did free workshops run by local people every Thursday night so I volunteered.
At the end of the session I had arranged for the library to have one of their computers online and available and had a place where people could leave their email address to be contacted with more tips/updates.
There was no mailchimp app back then but it worked a treat and I had 20 out of 30 people sign up. To this day 3 of them still contact me from time to time to say hi and to let me know that they still subscribe to my newer photography blog 6 years later!
Keep in mind – this was 6 years ago when my first photography blog was in its infancy – 20 new readers might not sound like a lot but when you’re in the early days they’re invaluable (from memory I only had 100 or so people reading the blog at the time so it was a 20% increase) as they each have their own network and over the years that follow could bring along hundreds of others (not to mention all the pages they might view over the coming years).