- Is it compelling?
- Is it easy to read?
- Is it grammatically correct?
- Is it optimised for search engines?
Wouldn’t it be great to have an editor by your side to look over your next blog post before you hit Publish, to make sure it’s really ready?
Today I’m excited to announce a brand new ProBlogger resource – The Copywriting Scorecard for Bloggers. It’s a system to help you get your posts ready to publish and well optimized for readers… and Google.
I’ve been working on this for months with another Great Aussie blogger and experienced Copywriter – Glenn Murray from Divine Write and am excited not only because it’s comprehensive and will help many bloggers – but also because for the next two weeks it is only $9.97 USD!
Why the Copywriting Scorecard is Important
As bloggers we know how important content is to the success of our blogs and we all know how those little things can make a big difference to the impact of that content.
We know the theory – but if you’re anything like me there are days where you hit Publish on posts that could be better.
The Copywriting Scorecard for Bloggers is a downloadable eBook providing a list of recommendations to follow, as well as pitfalls to avoid, as you write that next blog post. It’s a checklist of things that are common in most great copywriting and mistakes that are commonly found in ineffective copy.
All up, there are 63 things to consider, all comprehensively explained and divided into these four easy to read sections:
- Writing — How to write engaging compelling posts.
- Scannability — How to ensure your posts are easy to scan read.
- Search engine optimization (SEO) — How to write posts that Google will like.
- Grammar — How to avoid errors that undermine your credibility.
Then, once you’ve read the recommendations, simply print out a scorecard, check how many recommendations you’ve incorporated into your post, then add up your score for a total out of 100. The higher your score, the more effective your post is likely to be (I scored 85/100 on this post).
Using the Scorecard you’ll quickly identify things you can improve to help your post reach its full potential – all before hitting Publish
In addition to the printable Scorecard – you’ll also get plenty of teaching explaining each element as well as 2 additional chapters of teaching – one looking at principles to consider before you start writing and another on writing your posts.
What Others Say about the Copywriting Scorecard for Bloggers
We made this ebook available to a small group of friends and readers – here’s what some of them have had to say.
Brian Clark – Editor of CopyBlogger
“I’ve built a multimillion dollar business not only by teaching the intersection of blogging and copywriting, but by using it. The Copywriting Scorecard for Bloggers provides clear guidance on how to put this powerful combination to work for you, too.”
Leo Babauta – Editor of ZenHabits.
“This little guide contains a goldmine of blogging insights. It’s years of expert wisdom distilled for beginners. Blogging is an art form, but this brings some order and science where none existed before.”
James Chartrand – Owner of Men With Pens
“The ProBlogger Scorecard reveals some best-practice techniques I use every day at my blog – and even some I wished Darren and Glenn would’ve kept a secret! It gives a clear checklist to bloggers who are serious about becoming my competition, and it provides a ton of practical info to freelancers ready to build a business through blogging.”
Clare Lancaster – Editor of Women In Business, Nett Mag Columnist and Forbes listed woman to follow on Twitter.
“What I like most about this book is the practical business approach it takes to blogging. The Copywriting Scorecard for Bloggers focuses on the core activities you need to do well in order to have a profitable blog. That is, knowing what actions will improve your business and crafting your blog posts so that readers perform those actions.
Being able to tap into Glenn’s 8 years of copywriting experience makes the price of this eBook a steal. For those of us who are blogging for passion AND profit, The Copywriting Scorecard is a must read.”
There are more testimonials from others who’ve already read this eBook here.
Grab Your Copy Today
The Copywriting Scorecard for Bloggers is available to download now. As a launch special we’re making it available for two weeks at 33% off – which means instead of $14.97 you can grab it today for just $9.97.
- Get full details on the Scorecard here
- OR… order it directly and get instant access to it as a downloadable PDF here
Note: if you’re interested in promoting the Copywriting Scorecard for Bloggers as an Affiliate check out the details of our program here.