I tweeted this question a few days back and the variation in responses was quite interesting:
What metric or statistic do you most watch on your blog?
There’s no right or wrong answer to this:
- for some it’ll be mainly about traffic – for some it is visitor numbers, for others it will be page views.
- other bloggers are more interested in subscriber numbers – against there is variation here, RSS and/or Email subscribers.
- some bloggers are more regularly checking the bottom line – earnings. This might be affiliate earnings, advertising earnings or even the sales of their own products.
- another group of bloggers are more interested in reader engagement – so comment numbers, ReTweet counts or Facebook ‘likes’ might grab their attention
- some bloggers are more focused upon the social media space and are monitoring Twitter or Facebook follower/friend numbers or how often they are replied to or interacted with.
- other bloggers get more into the more detailed stats – looking at things like bounce rate, time on site, page views per visit, referrals (where traffic is arriving from) or looking at what the most popular posts are doing in terms of traffic.
- further still, other bloggers are more into SEO and are always analyzing how many links are coming into their blog, how their blog ranks for certain keywords etc.
Of course there are more things to watch – but for you, what’s the #1 metric that you tend to be drawn to throughout your day or week? And why?
For me it varies a little depending upon what I’m focusing upon.
For example – during a product launch I’m obviously looking more at sales of eBooks, conversion numbers and at testing sales pages.
On a normal day I’m probably checking traffic numbers and watching for spikes in traffic so that I can take quick action to leverage them. I tend to check income streams a little less often (once a day) during a ‘normal’ day.
Further Reading: 17 Statistics to Monitor on Your Blog