In this post Mark Hayward shares some great tips on how small business owners can combat blogging frustration.
image by: Speshul Ted
Is this you?
- You have your small business blog up and running.
- You have a dedicated time during the week that you draft posts.
- You consistently publish content on a daily or weekly basis.
Unexpectedly, three weeks, a month, or two months into your blogging life, after doing everything right, frustration has set in.
Strange, you had tons of ideas just yesterday, but now you’re currently staring at the computer screen and the cursor is blindly staring back at you.
In fact, you’ve stared at the computer for so long that your eyes feel like they are going to bleed, and you’d really like to pull your hair out. However, as a means to keep your mind occupied, you set about doing busy work because that will make you feel like you’re accomplishing something.
- You check email. Nothing new.
- You scramble over to your FaceBook updates. Nothing important.
- You peruse your Twitter stream. Nothing interesting.
But, you sure are busy, aren’t you?
Suddenly, you snap out of the busy work induced, glassy eyed haze and look back at your word document to see how far that blog post has gotten…
Armed with the palpable realization that you’re getting nowhere, you suddenly feel the unwelcome blanket of frustration circling you like a school of ravenous sharks. To be sure, just like how you feel now, we have all been there. Do not give in and quit. You can overcome this feeling and live to blog another day.
Ten Simple Tips for Dealing With Blogging Frustration
Below are ten tips that have helped me with frustration in the past. Some of the tips are for generating new ideas and some are for relaxation. Hopefully they will keep you from actually ripping your hair out.
1. Close ALL distractions – sometimes you would think that I’m waiting for a message from the President of the United States himself the way I compulsively check email while trying to avoid doing any work. If you have the same problem, shut down all of your browsers and anything else that is not related to your goal of completing that blog post.
2. Don’t panic – blogging frustration happens to everyone at some point. I consider myself a non-creative creative and I run out of ideas on a daily basis. If this happens to you, remember to breath consciously and try not to let panic set in or it can paralyze you.
3. Walk away – yes, a consistent small business blogging approach is key for your success. But sometimes you need a break for a week or two. With respect to my small business blog, I always try to remember that nobody is out there waiting with baited breath and finding it difficult to live because I have not written about Culebra’s beaches. Chances are, your small business blog is much the same.
4. Peruse some magazines – when it comes to drafting small business blog posts, headlines are key. Magazines are like having your own open source headline producing factory. I gleaned these starter headlines from just one magazine in less than two minutes:
- Must Read X, Y, and Z
- Instant Classic…
- Ultimate Guide To
- Top Trends For
- The Secret About “X” That’s Too Good To Be True
5. Look at blogs completely unrelated to your business niche – if you do this properly, and NOT as a form of busy work, you should come out of this little trick with some new ideas. You might also want to venture into some forums that are unrelated to your niche.
6. Exercise – this is perhaps my most favorite secret weapon in the war against small business blogging frustration. Even if you hate to exercise, at the very least, take the family dog for a walk and get some fresh air. Hopefully, you’ll come back recharged and with a renewed sense of focus.
8. Have a cup of coffee or tea – caffeine can make you more alert and help to stimulate the thought process.
9. Put on music – if I have a particular song that inspires me or has a calming nature, a lot of times I’ll set it to loop and just start writing down ideas. If you have a particular song that, ahem, puts you in the (creative) mood, then by all means use it to your advantage.
10. Talk with your customers – talking with customers is great because it can help you to remember why you are blogging in the first place. Additionally, on a daily basis my customers have a question that could easily be turned into a blog post. Get out from behind your computer and go speak with your customers.
Have you ever dealt with blogging frustration? I could go on and list another twenty suggestions, but I would rather hear your solutions and how you cope.
What are your tips for dealing with small business blogging frustration?