ProBlogger Acquired by Google

Press Release: For Immediate Release
1 April 2010

MELBOURNE, Australia. (April 1, 2010) – ProBlogger, the web’s #1 Blog Tips site, today announced that it has been acquired by Google.

This acquisition will be a part of Googles extension of the ‘Blogger’ brand and a precursor to their new professional blogging suite of applications – ProBlogger.

“Blogging continues to grow in popularity, not only for personal use but by entrepreneurs and businesses around the world. Once seen as a ‘fools game’ – blogging has now grown up.” said a Google representative today. “Google’s new professional blogging suite, ProBlogger, will put an amazing array of tools into the hands those wanting to take their blogging to the next level.” said a Google representative today.

“What better brand to align these new tools with than ProBlogger, a blog that has consistently produced blog tips for professional bloggers for just under six years.”

“Some have called me a ‘fool’ for even considering selling ProBlogger,” said founder of ProBlogger Darren Rowse, “but I’d be a fool not to allow the ProBlogger brand to be developed by one of the world’s most innovative companies. I’m excited to see where Google will take ProBlogger going forward.”

The acquisition of ProBlogger will allow Darren to concentrate on his other projects including his main site – Digital Photography School – and an upcoming project – FoolsMedia.

Darren Rowse will remain a part of ProBlogger over the next 331 days where he plans to to begin a series of posts entitled ‘331 days to Build an Even Better Blog’ – a follow up to the successful 31 Days to Build a Better Blog.

About ProBlogger

ProBlogger is a blog about blogging. Kinda sad really but not as sad as having a blog about Tweeting… or a book about blogging… that’d be sadder! ProBlogger was founded by Darren Rowse on September 23 2004. Since that time Darren has published 5,356 posts and the blog has received 178,448 comments. A Foolish endeavour? Maybe – but perhaps not as foolish as this press release!

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. Darren,

    This is very funny.

    It definitely made me stop my afternoon tasks for a minute to read your blog. If it were true, I’d probably stop reading it because Google and Problogger should remain two separate entities.

    Take care and Happy Easter in advance!

  2. Rosina says:

    lol. Very good. Not that Google shouldn’t acquire you…

  3. Farnoosh says:

    Too funny – best April Fool’s Yet … Darren, you are unacquirable ;)! And yes I know that is not a word…!

  4. chandan says:

    Really very good Joke Darren, You are also good on April Fool….

  5. t says:

    There is no wonder about this problogger is the king of blogs

  6. Hi guys,

    Good one Darren. I actually believed you. I was about to congratulate you.

    Kind regards,


  7. Great news. Now you have harvested your efforts :) You deserve it man . My blog will be next ;)

  8. iWoodpecker says:

    You, Darren, probably, got a lot of links and traffic because of this post :) I saw.. about 5 posts, that discussed your motives and the future of in the hands of Google.

    Another great case study of an extraordinary way of blog promotion.

  9. Tech Maish says:

    Wooh this is great thinking. I found this post in my mail box, first i become shocked, but after reading i understand that it was just a fool.

  10. Pete says:

    Hey Darren,

    This is one of the best posts I have ever seen. It has been quite some time since I have been subjected to a real solid April Fools Prank.

    Thanks for the humor and a great blog.


  11. Mano Rame says:

    I enjoy pranks. Pranks makes us smile, they makes us happy and they bring out the inner child in us. As I’m writing this I’m smiling like Joe Vitale

  12. credit says:

    Great joke !

    But you forgot to specify the price …

  13. ibnujusup says:

    funny april fool…. poor april :-)
    she always being fool around hhuhu…

  14. GEEarticles says:

    Regarding on ‘331 Days to build a better blog’

    I would like to know when will it be released? 331 days later or Soon to come at a nearer date?

  15. What’s funnier than this is the fact that even though there are many comments about it being an april fools joke, some people are still congratulating you on the sale. LOL!!

  16. Elisha says:

    I thought it was for real and I just realized it after I saw the April Fool tag. Nice one Darren! Cheers mate~

  17. GEEarticles says:

    Maybe it’s april fool joke, but by reading this article posted, i have stop myself from buying 31 days to build a better blog because i want to buy 331 days to build a better blog.

    Is it possible to let me know if you are producing a eBook on 331 days to build a better blog? At least let me know about it. So i do not need to wait for it and can get on with 31 days to build a better blog.

  18. Almost had me on this one man!


  19. Funny Daze says:

    Ha, you wish!

    Nah, Google would only screw up the good thing you have going here.

    Clever April fools though… yeah I’m 2 weeks late due to my time zone on Nebula. ;)

  20. Good joke, almost really believe this one :P

  21. GTD says:

    It’s a shame I’m almost a month late reading this, but you still had me for a while.

  22. mittakrish says:

    By seeing the post title i got shocked.
    After seeing the date the post was published, i recovered from shock and started to laugh…….

  23. Mike says:

    Nice one! This could happen actually!

  24. Haha I was about to congratulate you then checked the comments. Whew! Good thing I did that. It was funny though :)

  25. Colin says:

    haha , its nearly May but you still got me, would be very sad to see that happen, google owns enough of the internet! :)

  26. Naples 5k says:

    I was about to say! Google just swooping up everything! Hahaa.

  27. Tyler says:

    Even though I came to this article a little late I knew it was an Aprils Fools joke. Right after the first sentence I thought why would Google have any interest in Problogger?

  28. Nial Fuller says:

    Well done on this great achievement.

  29. learn trade says:

    just realised this was a joke.. haha

  30. Christian says:

    waaaaah I’ve been foooled :(