Written on March 10th, 2010 at 12:03 am by Darren Rowse
How to Blog: Choose a Niche for Your Blog [Why Niches are Important]
While I get many questions from bloggers asking for advice on ‘how to blog‘ perhaps one of the biggest questions a new blogger needs to ask themselves before they move on to the HOW to blog question is ‘WHAT will I blog about?’
There is no real right or wrong answer to this question as blogs come in all shapes and sizes and focus upon all manner of topics. However thinking through the question before you start a blog will help you make some of the other decisions that you’ll want to make later on in this guide (for example the domain name and the name of your blog will probably come out of this decision).
Reasons to Focus Upon a Niche with Your Blog
Choosing a niche to blog about is important for a number of reasons. These include:
1. Niche Blogs Appeal to Readers
My first blog was a personal blog with no real niche focus. It did start with a main focus upon Spirituality, but over time began to cover a large range of topics including blogging, photography, culture, politics, personal stuff that I was doing etc. The more topics I covered the less I appealed to everyone.
Sure a certain group of people were interested in Spirituality and Blogging, but less of them were into photography, even less also liked my stuff about Australian Pop Culture….. each topic narrowed the chances of me writing something that would appeal to all of my readers. I started to get complaints from them – ’stop writing about XXXX’.
When I began to break topics out onto their own blogs my audience responded well – those who were into photography gathered around that topic, those that were into blogging gathered on that blog.
In the end this is about relevance – people seem to be drawn to niche focused blogs because they know that they’ll see content on them that focuses upon the things they are specifically interested in.
2. Niche Blogs Monetize Better
I tried to make money from my personal blog for a while but found the going really tough. At the time I mainly tried to make money from advertising and found that sponsors were simply not interested in promoting their product (which had a specific focus) to an audience who were there to read about a whole range of things.
What camera manufacturer wants to promote their latest camera on a blog about photography that also touches on spirituality, politics and what movie I saw on the weekend?
Niche blogs also tend to work better with contextual ad networks like AdSense. AdSense is getting better are providing ads that related strongly to what is on a specific page of content but I have seen instances where blogs covering lots of different topics attract ads that don’t always relate to content on a particular page.
The other thing about AdSense is that it is a system that gives advertisers the ability to target specific sites. These types of targeted campaigns can be quite profitable but they are less likely to happen if a blog covers a large range of topics, many of which don’t relate to that advertiser.
When I went niche I found monetizing with advertising a lot easier. In fact monetizing with a variety of methods seems to be easier on niche blogs. Affiliate promotions and selling your own products work better because your audience is there to get information on certain topics – so when you promote products on those topics…. they’re much more likely to buy.
3. Niche Blogs Do Better in Search Engines
It is possible to rank well for all kinds of topics on a generic/multi topic blog. It’s possible – but I find it is easier when you have a blog with a focus upon a niche topic. If your whole site is about the one topic Google treats it as more of an authority on that topic the more content you add, the more you interlink the posts, the more other sites in your niche link to it etc.
There are certainly exceptions (mega sites like Wikipedia are obvious ones) but unless you have the pulling power of a massive site like that a niche focused site could be the way to go.
4. Niche Blogs Build Credibility and Profile
One of the consequences of moving to more of a niche focus with my blogging was that I noticed I was starting to become known for that topic.
The first time this happened was after I started my first photography blog and 2 months later had a phone call from a city-wide newspaper asking for a quote on a photography related story. This had not happened to me before as a result of my personal/multi topic blog but having a site purely focused upon a single topic gave a perception that that topic was ‘my thing’.
For me having niche focuses has helped me to become known on different topics – which has led to all kinds of opportunities in those niches – including writing books, speaking opportunities around the world, main stream media appearances and all manner of partnership opportunities with wonderful people in my industries.
Not everyone wants to build their profile and become known in an industry – but if that’s part of your goal then a niche blog on those topics can be powerful.
Note: Niches Need Not Just be Topic Related
Before I conclude this post on niches I thought it might also be worth noting that a blogs niche need not only ever be focused upon a topic. I explored this more fully in a post titled – Does Your Blog Focus Upon a Niche Topic or a Niche Demographic? As the title of that post suggests – there are some successful blogs around that cover a variety of topics – that appeal to a similar type of person or demographic.
So instead of just writing about video games – a blog might choose to blog about topics that appeal to teenage boys – video games being one of the topics that they might have an interest in.
Worth noting though is that if you do decide to target a niche demographic rather than a niche topic – you could be opening yourself up for a lot of work. Covering a diverse range of topics can certainly work – but to cover them all comprehensively can take a lot of time and energy.
How to Choose a Niche for Your Blog
Now that we’ve looked at some of the reasons WHY a niche can be a powerful thing to think about before you start looking at HOW to blog – later this week I’m going to continue this post with a followup post exploring a number of factors that those looking to start a blog might consider when choosing a niche.
Update: here’s that post – How to Blog: How to Choose a Blog Niche
109 Responses to “How to Blog: Choose a Niche for Your Blog [Why Niches are Important]” - Add Yours
Keith
March 10th, 2010 12:57 am
Niche blogs definitely monetize better, my broad niche site (blog tips) is harder to monetize than my narrower niche sites.
Preston D Lee
March 10th, 2010 12:59 am
An excellent read and I ABSOLUTELY AGREE!
By hobby, I am a graphic and web designer, but by profession, I am a marketer and advertiser. On my blog, I have tried and tried to help other designers understand the importance of finding your niche in the marketplace.
I’ve even written some fairly popular articles about finding your niche. Perhaps they can help someone?
http://graphicdesignblender.com/specialization-a-designers-key-to-success-in-the-future
Anyway, I just read “The Long Tail” by Chris Anderson where he basically teaches that the future of success in business is in the niche. You won’t be able to market to a mass audience effectively in the future.
This post was spot on! Thanks.
Jon Bergan
March 10th, 2010 1:02 am
While I think finding a niche is important and it can help simplify the way you drive straffic to your site, I also think that simply being yourself is an amazing method when it comes to differentiating yourself from the rest of the pack.
So many of us compare ourselves to other bloggers. Other people who are already so successful. This really is such a bad approach and it can have such an impact on us as individuals. I think one of the key’s to being a successful blogger is simply looking deep into yourself and finding YOU. Being yourself is enough to make the difference.
Nice post though! I really did dig it and you do raise some good points. Having a niche helps a bucket load if you can find one that isn’t utterly saturated with content. If it is, just be yourself. Thats my advice.
JB
Roman Soluk
March 10th, 2010 1:03 am
Choosing a right niche is really very important. As for me, I couldn’t go on blogging if I’d chosen other topics to blog about.
Thanks for useful post!
Adam Platzer
March 10th, 2010 1:05 am
I have started a niche blog on sports team fundraising. There are very few, if any online communities or blogs specifically about this subject related to fundraising. The problem I find though because it is so niche, I am having trouble finding readers interested in the subject. What are some suggestions on finding and marketing your niche blog to potential readers?
chromestory
March 10th, 2010 1:06 am
Yes, I was doing personal blogging mixed with all topics I could think of for few years
in Feb 2009, one year ago I started my niche blog chromestory.com after one year, I have 20k + unique visitors per month and I discovered today that I have pagerank 5 !!!
NICHE BLOGGING ROCKS !
James Agate
March 10th, 2010 1:15 am
Great post! I particularly liked your idea about niche demographics and exploring topics that appeal to certain groups of people and not just about certain things. That is a really smart way to see “choosing a topic” differently.
I talk extensively in the e-course that I have developed about how to choose a topic and the science of choosing a topic.
I would say that the Google Keyword Tool is a great way of establishing whether your niche is perhaps too niche because you get an idea of the search volumes and therefore a rough idea of the number of people interested in your subject matter.
As you say (and I can only agree with you on this) niche blogs monetise far better than blogs that lack focus!
Amxtrong
March 10th, 2010 1:22 am
I think choose a right niche related to our hobby, passion. It is not easy to choose the niche in the first time. Maybe we have to try some topics, to test…
The right niche decides success or failure if we blogging to make money online.
Thank for a nice post!!!
ToolGuyd
March 10th, 2010 1:32 am
Respectfully, while your arguments are all valid and reasonable, the basic premise of this post is flawed.
By all means, I agree with you that one should answer “what will I blog about” before asking “how.” However, one should not “choose” a niche for their blog, instead they should happen upon it naturally.
“Niche blogs appeal to readers.” Yes, this is true, but a good niche blog is not started with readers in mind. Readers are essential to a blog’s survival, but in the beginning one’s passion for their chosen niche should be a more significant driving force.
“Niche blogs monetize better.” A niche blog should not be started with monetization being a high priority. While it is possible such a blog could be successful or even profitable, it won’t necessarily be a good blog. Niche blogs should primarily be about furthering one’s interest in the niche and provide interesting content for the readership.
“Niche blogs do better in search engines.” Again, this may be true, but it is not appropriate as a top-four reason to choose a niche to blog about. Although… it is something to consider when answering “what should I not blog about.”
“Niche blogs build credibility and profile.” Yes, bit NOT if you “chose” that niche.
I suppose I could be misinterpreting the premise of this post, but as I understand it, your advice is aimed at those who know they want to blog but just don’t know what they should blog about. I maintain that it is best to know what you want to blog about before you even know that you want to blog.
To sum it up, my argument is that it is best to blog to further one’s interest and activity in the niche, and poor judgement to find a niche to further one’s interest in blogging.
It is just plain backwards to choose a niche for readership, monetization, search engine results, or credibility & profile.
Ami
March 10th, 2010 1:36 am
Hi Darren,
Thanks for the post, but now the 2 big Qs:
1. How do I know if my blog is a niche blog?
2. How do I know I chose the right niche? one that can have enough traffic?
I’ve made my choices but am wondering if I made the right ones.
Thanks,
Ami
BeeaBlogger.com | REAL-TIME Blogging Report
ToolGuyd
March 10th, 2010 1:41 am
Maybe a follow-up to this post should be called “Blog for the Niche, Don’t Niche for the Blog.”
Unless of course you don’t agree with this, in which case I will lose all respect for you as a blogging authority.
Ray
March 10th, 2010 1:42 am
Of course niche blogs are better. No one topic can possibly appeal to everyone. Choosing a niche is critical to your blog’s success. You can’t be found on the search engines without a focus. I suspect all of us who blog about blogging have written articles on the subject, or if not whole articles, at least mentioned the importance of choosing a niche within an article.
Ray
March 10th, 2010 1:42 am
Of course niche blogs are better. No one topic can possibly appeal to everyone. Choosing a niche is critical to your blog’s success. You can’t be found on the search engines without a focus. I suspect all of us who blog about blogging have written articles on the subject, or if not whole articles, at least mentioned the importance of choosing a niche within an article. I know I have. Have you?
Sudeep
March 10th, 2010 1:47 am
Well said Darren .. it is true that niche blogging is well paid . I have been blogging in the niche of alternative health especially Ayurveda and Yoga for a while and seen the result.
But one factor that has governed the success if my devotion so not just finding a proper niche is important , but devotion and patience is must in that area.
Eat, drink and live your niche when one blog that is how is summarize.
Ann Brien
March 10th, 2010 2:04 am
Thank you for that very informative post. My blog is a personal blog ranging from nostalgic events in my life to my thoughts on day to day happenings in the world.
I’ve not had any recent followers in the last few months so I’m wondering how I can attract more people. Your advice would be greatly appreciated. Thanks and Cheers.
http://annbrien.blogspot.com
Kosmo @ The Casual Observer
March 10th, 2010 2:11 am
I agree with everything you’re saying … but still make the intentional choice to make my site non-niche. I pitch my site as more of a web newspaper or magazine (think USA Today or New Yorker – not that we’re at their level, but that we strive toward that sort of diversity of content).
Mostly, I did this because it’s more fun for me this way. We have about a dozen writers on board, and we write about these topics (just a sample and not an all-inclusive list):
Sports (a dedicated sports writer, plus I also write a lot about baseball)
Politics (we have 2 conservative writers, 2 liberal writers, and a middle east writer)
Science and Nature
Technology
Has the lack of a core nich focus slowed the growth of readership? Certainly. Has it cause the site to rank lower in search engines? Probably. But, at the end of the day, I’m publishing content I like, in the manner I want to publish it. Success means different things to different people. Doing what I enjoy, even to a relatively small audience, is my definition of success.
IamANT
March 10th, 2010 2:20 am
Darren,
My blog is an art blog, but the art I talk about and post is my own. Would it work better if the type of art I posted was narrowed down a “niche/subject” of art? ie: tree art, figure drawings, etc?
Thanks
Jackie
March 10th, 2010 2:21 am
I think it depends on what you want to get from the blog. If it’s just a place to get out your thoughts on life that maybe your friends will read, being all over the place is fine. But niche blogs are certainly easier to monetize and gain an audience for. Most of us want an audience, at the very least. By going the niche route, you also have to be very passionate about your topic so that you can stand to write about it consistently. Not surprisingly, people who are passionate about their topic often write more interesting posts, which also helps to increase readership.
Moisturizer Reviews
March 10th, 2010 2:39 am
Niche blogs not only monetize better, but also help provide you with a daily focus.
You can too easily get thrown off track by having too broad of a niche.
The best way that I’ve found in proceeding with building a blog and audience/following is by listening to Darren’s advice about setting a schedule AND having at least 100 article topics lined up, researched etc. before you even launch your blog.
http://www.moisturizer-reviews.com
Patrick Parker
March 10th, 2010 2:39 am
This was a very fine article about niche blogging, but the thing that struck me immediately and most dramatically about it is what a masterful example of on-page SEO it is.
Especially the first paragraph, where you use important keywords in great “how to” phrases, in quotes, highlighted – and you make it perfectly readable and attention grabbing for real people too.
Bravo. Kudos.
Peter
March 10th, 2010 3:03 am
Offline, small brick-and-mortar downtown stores tend to specialize according to niche, although in rural areas a general store may carry a wide variety … with little or no competition because of isolation. Department stores may also carry a wide selection, but their departments are more like a collection of niche stores. And some departments and some small businesses are more profitable than others.
Parallels with the online world are transparent. Some keywords and sets of keywords are more profitable than others. Blogs built around the profitable keywords will make more profit.
Well, I am speaking generally of profit. Competition for those keywords, frequency of searches, and the percentages of searchers to buyers all play a role. Someone searching for “baby toys” is more likely to want to buy than someone searching for “year of George Washington’s birth.”
As to one’s passion for a niche, at some point it may be better to write in a less profitable niche about which one has passion than a more profitable niche toward which one is apathetic (or hates)–but such trade offs in profession are common offline, one way or another.
The suggestion of targeting a particular demographic is one I had not read or considered before, at least not consciously. One wonders if commenter Kosmo’s news-related site (comment above) succeeds to the extent it does because it appeals substantially to some relatively narrow demographic. A demographic into which the blogger may fit.
Lastly, I remember a small five-and-dime store that lasted for years (and maybe still is in existence) because it had something for everybody–a kind of mini Wall Mart–and some unusual and appealing items. And a loyal clientele base probably built up from a time when there were fewer alternative places to shop locally.
Is there a lesson here?
Money Savin' Momma
March 10th, 2010 3:23 am
I also think niches and blogs evolve over time… so while your blog may start out in one niche, over time it may overlap into another niche
TheYoungLib
March 10th, 2010 3:31 am
The question I have been battling with is if my niche is narrow enough. I have a political blog, geared toward young liberals. I have received a decent amount of traffic relative to its time in existence but I am not sure if I am getting a loyal enough readership. Would really like to hear some feedback from some more experienced bloggers!
TheYoungLib
March 10th, 2010 3:32 am
On another note, why is there no comment reply function? That has always bothered me.
Surgery Houston
March 10th, 2010 3:53 am
While toolguyd has some good points, I think most people that come to this site are interested in making money. This article is telling you about niche sites as it relates to the goal of making money. Niche sites are more likely to be successful in that way.
Srinivas Rao
March 10th, 2010 3:57 am
I think one of the nice points you made was that just because you chose a particular niche it doesn’t mean you are limited to that niche. Given the blogs I read I realize that it’s easy to get blogger tunnel vision. I mainly read social media, blogging, and personal development blogs. Then I realize that there is a whole world outside of that little group of blogs that I know well where people are making money and rocking it.
Angela @ Homegrown Mom
March 10th, 2010 4:30 am
I’m not sure, but I think my blog is not a niche blog. Would anyone be willing to give me their opinion on that? I write on a variety of topics, but it is all focused towards moms who value their family as a ministry. Would that be a niche? Just wondering! I’m thinking a niche would be to take one of my categories, like workboxes, and write solely about that.
I don’t think I’d want to do that, though :)
Jobs Nigeria
March 10th, 2010 4:37 am
Great post, well targeted niche market is the key to success, not just in blogging business but the entire internet marketing business as a whole
Somebody mentioned lining up your topics, researching them before choosing your area of concentration for your blog and I think it’s a great idea
Dave Higgs
March 10th, 2010 4:39 am
Thanks Darren.
A Question if I might: How do you control the niche of your blog over time? I mean what if your blog evolves into something it was not when it started? Technology, for instance, evolves all the time.
Thanks for another awesome post.
Jack | Online Marketing Blog
March 10th, 2010 5:15 am
It’s hard to show you’re authority over a broad range of niches, so it helps to focus on smaller niched blogs to build that trust and level of expertise within your industry.
J.D. Meier
March 10th, 2010 5:23 am
I think it boils down the WHY to … it helps you STAND OUT.
When you stand out … it’s sticky … you become a lightening rod of relevancy and people flock together around values and focus.
> appeal to a similar type of person or demographic
Beautiful point and key distinction!
Nate Smith
March 10th, 2010 5:25 am
In a word: YES!
I have been a comedy blogger for years and attempted to start several “general purpose” humor blogs. The few who did read my blogs gave me a great response. But I just wasn’t able to get a strong following.
Then I became a father and began writing about the comedy of being a dad. Suddenly people are much more interested. In 6 months I have over 400 followers through tumblr and get 100-200 visitors a day. Not much compared to big blogs like this, but it is steadily growing.
series
March 10th, 2010 5:31 am
website without keyword research is lost your time.but there are times that is very dificult to find a niche with a lot of searches and a few competence.And don’t forget sub niches that for blogs are super.
Adit
March 10th, 2010 5:43 am
An interesting explanation. Choosing a niche is a good first step. And then I think there are many other steps that must be done to blogs, especially related to monetize and search engines. Thanks
Nimit Kashyap
March 10th, 2010 5:48 am
niche blogs really does very good, in terms of affiliate income they does very good.
Molly Gordon, Self-Employment Coach
March 10th, 2010 6:31 am
Another important aspect of niche blogs (or niching in general) is relationship. It is difficult to cultivate trust and a meaningful relationship with readers when your content covers too many topics. The more deeply you can delve into your niche, the more value you bring to your readers, the greater your expertise, and the richer the relationship over time.
Tom
March 10th, 2010 7:02 am
I took a general topic, hockey, cut it down to a specific league, Ontario Hockey League, cut it down further to just OHL alumni, and even further to only alumni that are still active in the sport professionally.
It is a very specific niche but yet is not too narrow and is quite flexible and will not leave me drained of content at any time.
The project is only in its 3rd month but the search engine rankings have been good right from the start.
BrianJ | Online Business Blogger
March 10th, 2010 7:17 am
Darren… You are absolutely right about niche blogging…
The one thing I’d like to add is not to paint yourself into a corner with a niche that’s too narrow…
Darren Rowse
March 10th, 2010 9:24 am
Jon – I think that you’re right about being yourself – really important.
Darren Rowse
March 10th, 2010 9:26 am
Adam – part of the topic of ‘how to choose a niche’ which I’ll be posting later in the week covers some factors to consider when choosing – including how big the niche is. It sounds like you’ve gone with something pretty narrow. Narrow can still work but you’ll have to work hard at finding out where your potential readers are already gathering to get them all rather than just a small % like someone who has a big niche with lots of potential audience. Being the big fish in a small pond can work well but it’s hard work!
Darren Rowse
March 10th, 2010 9:34 am
ToolGuyd – I think your argument has some truth to it but it’s perhaps a bit of a purist view of things. Yes it is great when a niche chooses you because it’s just a natural fit with what you are passionate about – but many times the things we’re passionate about are simply not going to work on a blog if you’re looking for that blog to reach a certain level of success and profit.
As you’ll see in my next post on this series – I do argue that one factor in choosing a niche is to look at your own interests/passions etc – but there are other factors to consider as you shape your niche – particularly if you have the goal of one day making money from that niche.
Passion is great but people do start successful blogs with other motivations and strategies – I know my Photography blog was a blog that I started because I had an interest in the topic – however I’d not say that I was passionate about it. I wanted to start a blog in something I was interested in but I’d be lying if I didn’t also say that it was partly something that I started with the hope of making money, because I knew there was demand for it, because I saw potential for a sizeable readership/reach and because I thought it was a space I could build some authority in etc. I guess I’d say that I agree with your arguments but am also open to other ways.
Darren Rowse
March 10th, 2010 9:34 am
Ami – I’ll be writing more about this in the next post in this series – later this week.
Darren Rowse
March 10th, 2010 9:38 am
Kosmo – more power to you. It is certainly possible to go very wide and cover multiple niche topics in the one site – however it’s a lot of work. You’ve tackled this with a lot of authors and a lot of work, however most readers here are single person operations blogging in the hours after work who I think would do better to choose something a little narrower :-)
There’s certainly no one approach to this though – wide can be great if you get it right!
Darren Rowse
March 10th, 2010 9:40 am
Jackie – completely agree. It partly comes down to motivations. If you’re blogging to put thoughts out there, for personal motivations, for self expression etc – then blog on any topic you want. I guess I was writing this more for people who want to make a living blogging (that being my niche :-)) – but certainly, if you’re blogging for other motivations – don’t stress too much about niches (although most personal bloggers tend to have a niche or two that they focus upon mainly).
Darren Rowse
March 10th, 2010 9:42 am
Angela – I think you’d probably fall more into the category of having a niche demographic rather than a niche topic (as I talked about towards the end of the article). This can certainly work but instead of focusing upon just a topic you’re writing for a type of person.
Darren Rowse
March 10th, 2010 9:45 am
Dave Higgs – a niche can certainly evolve. In fact one thing worth keeping in mind as you’re choosing a niche is to think about something that you might widen later. For example on my photography site it started purely as a something for beginner camera owners but after a year or two I began to expand the topics to cover reviews of gear and post production (photoshop etc). I always wanted to do this so chose a domain and site name that would accomodate something that was both narrow but also which could be expanded (rather than naming it ‘photography tips for beginners’ I went for ‘Digital Photography School’).
Sometimes you can be a little trapped by a domain name in changing focus but many times it’s completely appropriate to let your niche grow and evolve a little.
Darren Rowse
March 10th, 2010 9:47 am
that’s a great example Nate – you went from general humor which is great but is a little less relateable to something that might have less broad appeal but which suddenly becomes relevant to a segment of people (like me). I immediately pricked up my ears when you talked about being a dad – but if you’d said you wrote a humor blog I probably wouldn’t have taken note.
Darren Rowse
March 10th, 2010 9:48 am
Molly – agreed – relationship often comes out of shared experience/interest. Finding someone else who is into what you’re into is always a refreshing thing.
Heather @ Wordpress Cheat Sheets
March 10th, 2010 9:56 am
Having a niche certainly helps to cut down on the waste some blogs have. It also helps to keep the blogger more focused.
Great post!
sjay
March 10th, 2010 9:59 am
My first blog is good example of why non niche blogs do not work as you want.
Readers easily get lost as every day you see a different type of post. So less followers. Less comments. They will not stay long enough to check out the products and services that I have.
There is no good reason why they should visit my blog again. Because they cannot see I am blogging on one topic that interested them.
I think niche blogging is really important for a long and successful blog.
Amos Struck
March 10th, 2010 10:00 am
I own several niche blogs about Microstock and Stock Photography in German and they are total niche. Its easier to monetize the Blog but its also much more harder to get advertiser and more readers. Especially if you only write in german, there is only a limited reader area.
Any ideas on that?
Lynn
March 10th, 2010 10:10 am
I completely agree. All about knowing your audience. I help manage my employer’s blog and the firm we work with is forever reminding us to stay focused on our audience (architects, developers, engineers, banks) when coming up with new ideas for blog posts. We are also reminded of the importance of staying focused on our theme (niche)… “developing value beyond the build”. The beauty in this, of course, is that allows for some flexibility to write about topics that do not relate directly to our industry but that relate to valuable insights for small business.
Thanks for what you are doing. Always reading and learning.
Killer Ab Workout
March 10th, 2010 10:26 am
Most people dont choose on keyword but that is probably the smartest thing you could do. The reason i say that is because i choose gaming and i was brining in 200 visitors a day and making .10 cents a day.
Money over Fun people!
Bob L
March 10th, 2010 10:46 am
Too many blogs try to cover too wide a range of topics, you make a good case for keeping things niched
How to Blog
March 10th, 2010 10:51 am
Niche specific blog attracts more readers compared to blogs that pertaining to any topic in general.One good thing also with Niche blogging is you’ll be able to meet people with the same thing in mind.
Real Life Sarah
March 10th, 2010 11:12 am
I definitely agree with your points here Darren. I, like you, started out as just a personal family story blog, and I did not really have a focus at all. Nor did I realize I would become a professional blogger.
I definitely feel like I have developed a Niche Demographic for moms, mostly Christian, with young children (nb-early teen). I am so glad you made the distinction between Niche topic and Niche Demographic- that makes it “click” for me. I have consciously tried to transition to more of a “magazine” feel with lots more useful information, and less plain stories, although I throw in a family story or an old High School picture here and there. It’s definitely driven by my personality, and humor is a big part of it.
This format is lot easier to merge with affiliate marketing and sponsors. So even if you don’t start out with a niche focus, it’s not too late to steer your blog there. Do you agree?
Gin
March 10th, 2010 11:14 am
I write in specific niches on one site and don’t know if that’s wise and may change but it is quite interesting with the variety of readers we get to interact with, least those that leave comments, lol. Good points to keep in mind. :)
Mario Starks
March 10th, 2010 12:23 pm
Ahh… man, I struggle with this. I’m back to square one: trying to figure out how to develop a niche that I won’t get bored writing about, and that I’ll personally identify with, long into the future, while still being able to offer a unique perspective in the crowded blogging space. Writing about a specific topic makes sense and I generally agree with the points in this post. But as a creative person who likes to learn new things, I’m equally passionate about a wide array of creative topics and I like to share with others tips on whatever it is I’m discovering at the time… be it writing, music production, filmmaking, coding, etc. It’s what comes natural. I like to think of my current niche as targeting creative young professionals – however, this feels like a very broad market. I’m not certain this “niche” is narrowly defined enough to monetize later, even with lots of traffic.
John Hewitt
March 10th, 2010 2:10 pm
The main challenge with niche blogging is picking something you can really write about day after day for years, not just months. it can be a real challenge with you find that you’ve run out of new things to say. it helps if you blog about a topic that continually generates news you can discuss.
Gerry Faehrmann - YourLawnAndGarden
March 10th, 2010 2:17 pm
Wow Darren, this really has been a pertinent (lightning rod) topic to write about.
I am on your Problogger forum, and you will be pleased to hear that I am officially launching The “Zero To A Hundred K in 30 Days” Blueprint on the 1st May, 2010.
This Blueprint will show wannabee and existing LawnMowing and Gardening contractors how they build their $100,000 a year business in 30 Days. I am soo excited about this.
I hope you don’t mind me telling you about this, but I am really excited because this is a GREAT Example of a NICHE service that will benefit from the Blog media platform and will also run as a Membership site – club for contractors.
Jon Bergan
March 10th, 2010 2:25 pm
@John Hewitt,
I think the trick is finding something you truly love and not something you think everyone else wants to read about. It comes back to my last point about finding who YOU are and what YOU want to write about. Once you know that, you’ll come up with content everyday and you’ll want to write that content everyday.
JB
Julius
March 10th, 2010 2:53 pm
I like the idea of finding a niche topic and then examining what the people in that niche are interested in. I think this is one of the best ways to keep customers in the long run.
Pauline
March 10th, 2010 3:18 pm
Hi and thanks for such an insightful article. I am mesmerized by your authority and the kind of audience you have garnered. Allow me to ask how long it took you to get such a great following? You inspire me to keep working on narrowing my niche, as you mentioned in your article that you started off in general bore specialinsing. I dabble on internet marketing and self development at the moment but very little traffic to my site. Mainly because am relatively new and those 2 are very saturated fields. It just so happens that am interested in both and learning about them everyday. So I choose to share my experience to my targeted audience. Would that be considered a niche?
Thanks and kudos to ya’:-)
ToolGuyd
March 10th, 2010 3:55 pm
Darren, I greatly appreciate the response. I do see and understand your point, and as you said my POV is perhaps somewhat idealistic and biased.
As a reader, I sometimes look to blogs for information about niche topics. I’ve come across good blogs, great blogs, and absolutely terrible ones.
It is okay for a blog to be a learning experience for the author(s), but I have found that some of the worse ones were run by so called bloggers who had absolutely no idea what they were talking about. Despite their incompetence, the worst of those bloggers sure knew how to implement context and pop-up ads all over the place!
Again, as a reader, I am concerned that I will come across blogs while searching for information only to find generalizations, fluff, and regurgitations instead of anything of real or trustworthy value.
Consider if you will the act of choosing a field to major in at college. I knew a lot of people that chose finance, medicine, engineering, etc, because those were considered to be profitable fields.
Well, as it happens, many of those that chose their fields primarily because of potential future profits had ultimately changed their majors. Why? Because they did not have the interest or passion to stick with it and in some cases the choice was to switch majors or fail out of school. The potential for profit simply did not provide enough drive to get these guys through to the end.
I understand that many problogger readers are interested in earning a profit with their blogs, but if they choose a niche they have an interest in, and consider such criterion higher than the particular niche’s monetization potential, not only would the blog stand a better chance at survival and success, it will likely be a better blog.
-Stuart
Make Money Online Free
March 10th, 2010 4:56 pm
While I was reading I remembered when I started my first blog about online business covering all aspects such as marketing, design, monetization, ect. I found that the majority of my readers wanted to hear how to make money online so I decided to branch out and use other blogs for the marketing aspects and design. Anyway like you said creating niche blogs will do much better than trying to cover everything with one blog. Good post.
Kris,
buid a niche store
March 10th, 2010 5:11 pm
excellent post!
main problem for niche writing is picking up a topic and u put good light on those topics.
niche blogging and niche stores really doing good now a days for earning money. u can find out good results on build a niche store on wordpress by writing “dynamixgate wordpress bay” on google search.
well done darren. amazing post :)
Amy - parkcitygirl
March 10th, 2010 5:27 pm
Love your insight Darren! I’ve been at my niche for almost 2 years, and the opportunities that have come are pretty amazing. I’m curious to see more on the topic!
I also agree with some of the other comments about being yourself – I’ve made friends that I will never meet, but we’ve connected through our other (kids/family) common interests.
Felicia | Logo Design Blog
March 10th, 2010 6:59 pm
I totally agree with ToolGuyd that the potential of profits is not enough. I am also concerned that a time would come when web will soon get filled of such so-called-niche-blogs with poor content and it will make searching for quality content difficult.
In my niche for example, There is huge advertiser interest and it is attracting incompetent bloggers to it. Now these people don’t know anything about this particular field of Graphic Design but they are writing articles and stories about it almost daily. If I had to compete with people who knew graphic design I think I would have done much better. But unfortunately I am competing with Search Engine Optimizers, energetic social junkies, spam addicts and mr-i-know-it-alls. so there is very little chance for me to win because thats not my field of business.
Dana @ Blogging Update
March 10th, 2010 7:11 pm
But Darren — it seems that personal blog with large niche can became starting point of many blog in narrow niche as you write in this article that you create your niche blog base on your personal blog.
Shrink Films
March 10th, 2010 8:14 pm
One mustn’t go into niches which are not profitable at any rate, even though it may be popular. Neither should one get into niches that one does not know anything about. Too many crap blogs about FOREX for example, made by people who know squat about FOREX.
Derek Jensen
March 10th, 2010 8:34 pm
In your ‘note’ I strongly believe that having a blog demographic allows me to create a stronger voice and better interact with my audience. For instance I created a blog that is striving to improve the college life experience for students like myself.
We are all striving to effectively interact with our audience. I feel it’s more rewarding to interact with a very well known audience than say just a site that provide college resources for everyone to know about. This also focuses my voice and it feels more natural.
The only challenge will be, what happens when I am not a college student anymore?
Andi | WebMarketerDepot
March 10th, 2010 9:29 pm
Video gaming itself is already such a broad niche. It’s gonna be extremely tough to be broader than that…you might just lose your already loyal audience.
r4 sdhc
March 10th, 2010 10:13 pm
Another important aspect of niche blogs (or niching in general) is relationship. It is difficult to cultivate trust and a meaningful relationship with readers when your content covers too many topics. The more deeply you can delve into your niche, the more value you bring to your readers, the greater your expertise, and the richer the relationship over time.
Alain Miles
March 10th, 2010 10:18 pm
What you say about finding and focusing on your niche as a blogger holds true for creative writers these days too, as they work out their marketing plans. It’s not just waiting for books to jump off the bookshelves any more – we need to go hunting for our readers. And we can.
Nice work. I’ll be sharing.
Bill Parlaman
March 10th, 2010 11:19 pm
The old saying goes, “There are riches in niches” and there is a reason for this.
First, you have a defined marketplace you’re trying to attrack. If you have a tight niche you can find where you folks hang out and find out what’s important to them and give it to them in your blog, direct mail or whatever marketing vehicle you are using.
One of the MOST important aspects of starting a business is to niche it!
Thanks for the post!
This Mama Works It!
March 10th, 2010 11:26 pm
I have been struggling with this thought all week. I cover about 5+topics on my blog all related to a working mom. But I agree it can become a lot of work trying to keep up with those topics. So I am trying to decide if I want to narrow it down or which direction to go into.
Thanks for this post.
Gary Chow
March 10th, 2010 11:37 pm
Narrowing your focus is a fundamental marketing principle. It’s not just blogging where this is important but business in general. Often small businesses seek to target too wide a market, and end up spreading themselves too thin. When you narrow your scope and hunt with a rifle as opposed to a shot-gun, you can more readily establish a point of differentiation. What’s interesting is that when companies succeed by targeting a narrow segment, they then think they can extend their brand and start branching out into other areas. This is usually a bad move, and typically driven by bean counters appealing to greed. Stay focussed and stay narrow.
KS Chen
March 11th, 2010 2:30 am
We need to have a niche blog in order to make money online easily. I do agree with you that the niche blog is better for search engine ranking. I have learnt how to blog since last year. But still there is a lot of thing to learn. Hope that i can really learn to choose a good niche from here. Thanks!
Molly Gordon, Self-Employment Coach
March 11th, 2010 3:23 am
John, As to finding a niche you can write about day after day, there’s a post over at Copyblogger that addresses this very issue. Essentially, keep learning and you’ll never run out of things to write about. http://www.copyblogger.com/out-of-knowledge/
Brett
March 11th, 2010 4:22 am
OK I’m confused, I have a humor blog called Brett and the City, where I deal with really inappropriately funny things that happen to me living in NY. Would that be considered a niche market? Although my traffic is great, it monetizes pretty horribly.
Tola Fam
March 11th, 2010 4:30 am
I’m just starting my blog, so is this differently a great article for me… I’ll most likely come back here and read more about it as time goes by.
That said, I’ve always been a fan of getting a niche, but sometimes I think it really hard to get into a niche which is ready quite saturated! But I’ve made up my mind about my blog and I’m just going to keep at it, and hope for the best!
drt
March 11th, 2010 5:00 am
Love your post Darren. After reading the first few pages of 31DBB, I decided that I will concentrate on ‘Wellness’ information, instead of jumping around writing in a wider topics. I have created my elevator pitch, but I think it’s too long. Right now I’m using: “Sharing wellness info one story at a time” but I’d like to change it to “Sharing wellness stories one at a time.” What do you think?
Of course I still need to post on what do I mean by ‘Wellness’ and it will come soon.
Thanks.
Andrea Lyn Van
March 11th, 2010 12:03 pm
Thanks for sharing. While I was nodding with most of the points you made, I hadn’t thought about the fact that they would have better search results, believe it or not. I’ll have to do some test searches and see how I come up. Thanks!
Macca
March 11th, 2010 12:46 pm
Hi Darren,
Your post has helped to confirm my reasons for choosing my blogging niche. I’m still having a lot of trouble finding traffic and trying to get my head around monetization, but because I love my topic I’m happy to persevere.
Thanks again!
Blasting Mind
March 11th, 2010 2:26 pm
I agree with you, a specific niche in every blog is very important because it attracts more readers. And also, like what you’ve said, it monetizes better.
Good post! :D
Trent | Online Money
March 11th, 2010 4:53 pm
Yeah, I would say that niches are extremely important. Taking your time to do proper research on a niche before jumping in can easily be the difference between a lot of work with no payoff and a little work with big payoff. Great post!
proson
March 11th, 2010 6:32 pm
Good point Darren,
“So instead of just writing about video games – a blog might choose to blog about topics that appeal to teenage boys – video games being one of the topics that they might have an interest in.”
Generally advertisers are interested in demographics because it is how they market their brand names…. if you get give them the target they are happy to advertise!
So why we need niche blogs!
Baby Call Nursery Monitor
March 11th, 2010 7:43 pm
Niche blog is the way to go, except you got resources like wikipedia, wise geek or amazon to backlink your blog. If you are a one man team, with limited resources, don’t bother going for all topic sites, except you can wait till your site become a mega site.
Wannabe
March 11th, 2010 7:55 pm
Choosing a niche is important, I experienced it myself when I maintained a blog
Wannabe
http://www.HotBlogorNot.com
Tola Fam
March 11th, 2010 9:09 pm
I think choosing a niche is definitely a good thing to do. That way, people know what to expect from you when they land on your blog. That being said, how do you survive in a niche that is already quite saturated? I think thats one of the reasons some people diversify their blogs, to try to get a larger crowd.
But like you said, this might not always work the way it was planned to. I never looked at the monetization in that angle, so I’ll definitely bear that in mind. Thanks for that!
priya
March 11th, 2010 11:42 pm
Niche blogs are quick way to create an impression on readers mind. It makes a home-like feel for the readers.
jules
March 11th, 2010 11:59 pm
I agree I have tried a few blogs, but the one that works is very niche, just about the Flip Camera
http://www.myflip.co.uk
chandan
March 12th, 2010 6:23 am
Yes I agree all of your point. Niche blog work better than other blogs. We can drive targeted traffic on niche blog and hence also can monetize our blog.
abercrombie
March 12th, 2010 7:30 pm
Niche Blogs Appeal to Readers? i don’t really think so.After reading the first few pages of 31DBB, I decided that I will concentrate on ‘Wellness’ information, instead of jumping around writing in a wider topics. I have created my elevator pitch, but I think it’s too long. Right now I’m using: “Sharing wellness info one story at a time” but I’d like to change it to “Sharing wellness stories one at a time.”
Reza Winandar
March 13th, 2010 1:06 pm
Try something that you really great in, even you think that it is weird. Why? Because that is not only you do that ‘weird’ stuff. Millions of people are doing that ‘weird’ stuff.
Jim
March 14th, 2010 6:17 pm
I think if you find your readers you found your niche.target your audience needs and what they like.
scheng1
March 15th, 2010 1:17 am
At first I’m a bit confused about niche and topic. However, I understand it better after reading the earlier post. I think I have to remember it as “categories” instead of confusing “niche” with “topic”
Khandakar Mujahidul Islam
March 15th, 2010 9:46 am
Thank you for your suggestions. It will really help me to do blogging on specific topic in my site.
Forex EA
March 16th, 2010 12:47 am
Trading forex has helped me get out of debt, although it took a while to get the hang of things in terms of terminology and market factors.
Ganapathy
March 17th, 2010 4:10 am
I am trying to build a blog focussed on young managers in India. I have began with project management and leadership topics and with this advice, I am going to stay focused.
Thanks
Ganapathy
Andrew Suta
March 18th, 2010 3:28 am
I have a very little idea to create a niche blog. I am more interested in general topics that may come my way.
Hope one day I can create a profitable niche blog as is said in your article and to make money at the same time.
Aglolink
March 20th, 2010 1:04 am
I just know that Niche actually has a big secret in the blogging. Thank you for the information, it makes me feel more understanding about Niche blog!
E. Moore
March 20th, 2010 4:40 am
I never read a blog until yesterday – 03/18. But I’m just starting a new online business and my business coach is educating me in the ways of doing business online. Blogging is the first thing that he has tasked me to do. I have to read at least ten blogs on any subject and possibly leave comments. I find your blog about finding a niche very interesting, considering that this is exactly what I’m in the process of doing. In the next few days I will have to find a niche so I can start a blog. I have never been much of a writer but it looks as if that is about to change. Because your article has at least sparked my interest, I will re-visit your blog from time to time. I’m sure that I will learn something about blogging.
Allureweb
March 20th, 2010 6:07 pm
Niche blogging is absolutely the way to go if you want search engines to recognize your blogging interests. Great topic here, you have identified some important points here! Its good how you write about your own experiences and relate back to the topic you are blogging about.
iGoGadget
March 21st, 2010 11:59 pm
Finding Niche is truly the Best thing to be the first to do before getting into blog-world and launch yourself as proffessional blogger, with best Niche the other thing to know is some-how you need to monetize and at the same time it should attract the mass and give you a decent pay.
Darren Rowse you made a new blogger life more ease with this top-level tips, who would later really thanks you in near future
Joey Gillihan
March 24th, 2010 3:54 am
Excellent! If I could write like this I would be well happy. The more I read articles of such quality as this (which is rare), the more I think there could be a future for the Net. Keep it up, as it were.
Tony Coelho
March 27th, 2010 5:16 am
Darren,this article is very helpful for all of us, bloggers.
I started to issue some blogs, some time ago, thinking in monetize them, without any success, talking about cell phones, moleskines, etc. We must understand that even thinking in money, we must write about something we really know and we like.
As an example, I am now issuing a blog about Blossom Dearie, a jazz singer, recently died, that I love. It is a pleasure for me to research about something I like.
I live in Brazil, but the most important market is in English Language, for this reason I started by the English version of the website and then I will translate it into Portuguese. Anyway to buy mp3 musics online, there are no boarders.
Paul
April 9th, 2010 12:24 am
This article is very help as I think about and design a potential blog. I’m glad to see your article about targeting a Niche demographic… this seems to be the way my mind is going with my blog.
Corey Heller
May 31st, 2010 3:19 pm
How can I tell if my niche (parents raising children bilingually and multilingually) can actually bring me an income? I feel that it can but I don’t know where to begin to figure it out. Or do I simply do what I can, give it a try and see where it goes? When do I know that it isn’t going anywhere and it is time to switch to something else entirely? Any tips are helpful!
Thanks,
Corey
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