A Guest Post by Greg Hayes from Live Fit Blog.
Do you subscribe to the idea that blogging is an art form? I do.
Britannica Online defines art as “The use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others.”
If you’re a blogger, then by definition, you most certainly engage in the following activities during the creation of content:
- Creative Writing
- Web Page Design (Aesthetics)
- Idea Development (Novelty)
- Social Media (Shared Experiences)
When we start our blog, we read the A-list bloggers, and they repeat the mantra of blogging, “CON-tent, CON-tent, CON-tent!” Yet, its so easy to get caught up in the allure of unique visitors, page views, and keyword content. All the background noise distracts us from the core of what we do, which is, in reality, a form of art.
Like all other forms of art, the gift of creative writing is enhanced through practice and study. Research into the habits of many successful authors shows that most are well-read people. Reading the work of others shapes your own creative writing skills. Being well read keeps ideas flowing, and prompts you to expand your skills.
In the online realm, read the works of Copyblogger, Write to Done, and Men With Pens. These are places to hone your writing skills. There are others as well. Seek them out.They are masters at the craft of writing, and just like any student, studying will hone your skills.
Web Page Design
The artistry of blog design can take many forms. For instance, what experience do you hope to provide for your readers. If you look at Zen Habits, you’ll find a very clean design, with a strong focus on core content. Leo Babauta’s page design clearly adheres to the theme of his content, which is minimalistic in nature.
By contrast, John Chow’s site is geared toward the process of making money online. Readers should expect to find more advertisements and promotional materials. This is consistent with the experience John Chow is attempting to create for his readers.
These are just two examples. The point here is to choose a blog design that is consistent with the experience you want to create for your reader. Within those constraints, the options are endless.
The odds of choosing a truly novel niche are slim. There are very few subjects around the net that haven’t been covered in some detail. But, the same holds true for painting. Paintings of women are a dime a dozen. But there is only one Mona Lisa.
The process of creating a work of art demands novelty. No matter how crowded your niche, the experience you provide for your readers is what will differentiate you from the crowd. So, whatever you do, DON’T try to copy the success of others. Instead, study the success of other artists. Learn from them. Then apply what you learn in your own unique way to provide something new and fresh for your audience.
Works of art are meant to be shared with others. What value would the works of Van Gogh or da Vinci bring to the world if they were secreted away, never to be seen again? The same holds true for your blog. Get out there and socialize with others in the online community. Take advantage of Facebook, Twitter, Reddit, and all the others to share your work with the world. Revel in both the praise and critique of your works. It’s all part of the process.
Blogging is a unique art form. It blends aspects of creative design, writing, technical development, graphic media, and other skills to create something new and unique for readers around the world. It provides a novel, open platform for sharing new ideas. Take advantage and push the form to its limits. This is the essence of artistry.
About the author: Greg Hayes writes Live Fit Blog, a blog with tips about living a balanced lifestyle, fitness, what it means to be a father, friend, husband, and much more.