Lately there’s been a lot of talk about Trust here on ProBlogger. Over the weekend we published a post on how to develop bulletproof Trust – last week I talked about Trust as an essential part of good affiliate marketing – the week before we linked to a great book coauthored by Chris Brogan on being a Trust Agent – in fact as I look back on my archives form the last two months I see I’ve talked about Trust inadvertently 10 times in posts.
Today I received an email from a guy who I trust a lot – (I’m not alone in trusting him).
Many of you already know him – he’s built a great name for himself over the last few years and who has walked the fine line as someone who makes money online yet doesn’t sell out. While many bloggers go for the quick dollars with little regard for their readers – this guy has consistently delivered value over the years while also building a very successful business.
The email that this blogger illustrated perfectly the way that Trust and Credibility do pay off when building online businesses.
You see he’s about to relaunch an amazing membership site and has begun to talk about it on his blog and offer a few great free bonuses for signing up to the early notification list.
The site is supposed to launch in the coming week but based upon numbers of those on the pre-launch list it looks like the site’s going to be a sellout before they even open it up to the public. This is the power of Trust.
The blogger is Brian Clark of CopyBlogger – the site is TeachingSells.
Chris Brogan, Brian Clark and Myself – Image by technotheory
Brian has worked his butt off over the years to build value for his readers and it’s about to pay off big time with the sell out of TeachingSells. But it’s not happened by accident and it’s not happened over night.
Brian has offered valuable content, free reports, he’s spoken at conferences, he’s networked and he’s promoted others for little or no return. Yes he can write copy like few others and has one of the best marketing brains going around – but watching the relaunch of TeachingSells and seeing the results he’s getting – there’s something much deeper going on here than Clever Copywriting or Marketing.
Underlying them is Trust, Credibility and Authority. It’s no wonder people are scrambling to get involved in the things that he does.
Note: TeachingSells (a course on how to build an online business through teaching others) launches later this week but is likely to sell out before it goes to a public launch.
To ensure you get the opportunity to join (and to get some of the best free reports, interviews and videos that I’ve seen) you need to signup to the pre-launch list. As mentioned – this gives you access to some great free content that I’m seeing a lot of people utilizing already with real effect. I personally am really getting a lot out of the case studies Brian uses – there’s so much food for thought that I’m seeing great ways to extend my own blogs that I’d not considered before.