Trust is something that is crucial if you want to build a blog that has influence. As a result I think it’s something that we as bloggers should be working hard to build but also be willing to invest a little into learning about.
As a result I want to recommend Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust to you. It’s a book that has just been released by Chris Brogan and Julien Smith and today it has skyrocketed up the Amazon best seller list (as I write this it is sitting at #34).
Why has it sold so many copies so quickly? The answer is simple – Chris Brogan is one of the most Trusted guys in social media that I know. He’s worked his butt off over the last couple of years building a presence (and more importantly building relationships) around the web. He doesn’t just build connections with the ‘A-list’ but with as many people as he can.
He injects himself into his blogging and other social media activities and as a result he’s widely regarded as a trusted source of information – the perfect guy to co-author this book.
I’ve started reading it and it’s great – please grab a copy today – Amazon currently have it at 34% off.