Comments on: How to Build Credibility

By: jeux pokemon

jeux pokemon — Wed, 30 Sep 2009 11:12:33 +0000

I can use these on my blog; they do help you to connect with your audience and build trust. Last week, I rewrote my about page with these goals in mind.

One thing I can add is this: always use your real name. Even on MySpace, Facebook, YouTube, etc. Most people are afraid to back put their name and reputation behind everything they write, but you should because it really demonstrates authenticity. It’s also easier to keep track of one name rather than a dozen aliases, and you’ll build brand (name) recognition.

By: Hong Kong Travel

Hong Kong Travel — Mon, 24 Aug 2009 08:03:38 +0000

thanks for sharing! credibility is not easy to build but easy to be destroy. the key to build it I think is writing good stuff over time and time.

By: thigiru

thigiru — Thu, 30 Jul 2009 08:22:29 +0000

Its true that any business is all about credibility.

By: neonegyptian

neonegyptian — Mon, 20 Jul 2009 21:55:30 +0000

This is kind of confusing. Part of the care and concern factor embraces all of the other factors. That is, by showing the audience that you’re giving them the good and rare info that they need (knowledge), tailoring to their specific interest(s) (focus) of the subject, and updating and expanding the blog/site regularly (enthusiasm/passion) all express the same end result, care and concern. So, I think really the pyramid is composed of three different factors which produce credibility. And for most, credibility simply is another way of saying, I care about you, I’m not wasting your time. A little bit more simplified. Makes it easier to grasp.

By: cell phone lookup

cell phone lookup — Mon, 20 Jul 2009 01:23:24 +0000

thanks , I agree with all four points when gaining credibility.

By: radyo dinle

radyo dinle — Sun, 19 Jul 2009 13:48:56 +0000

I would say that the care and concern is important. But you will not get it unless you have got the other 3 in place

By: SURVEYS FOR MONEY

SURVEYS FOR MONEY — Sun, 19 Jul 2009 04:57:36 +0000

I agree with all four points when gaining credibility. Personally, I would say enthusiasm would be the first key element, followed by knowledge and focus. Its takes passion to continuously blog, Showing that you care about your reader and write to please them definitely is the highest key element to gaining credibility.

By: aöf

aöf — Fri, 17 Jul 2009 20:21:51 +0000

Excellent, cornerstone post Andrew. I like to see how the elements of credibility were quantified…

I think that having concrete focus deserves more than 15%… establishing credibility requires to be extremely attentive to what you do and say. Branding is something hard, and long-term.

By: Anja Merret

Anja Merret — Fri, 17 Jul 2009 18:18:51 +0000

Great article. Seems quite a heavy weighting in favour of showing care. But it does seem the internet kind of runs on that. If you don’t show enough you don’t make it.

By: Stephanie Valentine

Stephanie Valentine — Thu, 16 Jul 2009 18:13:42 +0000

An excellent post, and one that makes you go, “Hmmmm…” Care and concern making up 50% of the credibility score makes sense to me. I see this emerging primarily as an effort to truly understand the problems your target readers are experiencing, and then directing your online efforts towards solving those problems with valuable information, insights, and tips. I see some bloggers following a ‘formula’ that they’ve been taught in some internet marketing course, but never really individualizing those steps based on their own knowledge and experience. I don’t really get “caring and concern” in a sentimental way, not being that kind of gal, but in terms of investing my focus and research into useful valuable information — I get that. A thought-provoking post.

By: Erika Wirfield

Erika Wirfield — Thu, 16 Jul 2009 03:53:25 +0000

Lately credibility has become synonymous of the friends you have in the guru’s inner circle. Each day is becoming increasingly harder to create credibility if you don’t know anybody who vouches for you. Then everybody start listening to you and buying your products even though they are pure garbage most of the time.

By: Wakas Mir

Wakas Mir — Wed, 15 Jul 2009 15:51:58 +0000

Concern for users is the one that stands quite high on my list, but very nice post indeed darren..

By: JOE

JOE — Wed, 15 Jul 2009 12:52:28 +0000

how about advertising, doesn’t help ? :D

By: Ruchi

Ruchi — Wed, 15 Jul 2009 12:24:42 +0000

I agree with you Care and Concern is the most important aspect.

By: Andrew - WeBuildYourBlog

Andrew - WeBuildYourBlog — Wed, 15 Jul 2009 09:08:23 +0000

Thanks everyone for taking the time out to comment – turned out to be a great debate.

I do like what Graham (creator of the pyramid) wrote:

“The reason knowledge is at the base of the pyramid is because it is the foundation upon which the rest us built. Without knowledge, credibility is very hard to build.”

And thank you Darren for letting me post here on this awesome site.

Andrew

By: helixia

helixia — Tue, 14 Jul 2009 19:28:06 +0000

I am surprised on your ranking. I would only follow a blog if it has something interesting to say. But care and concern does not rate high for me as a consumer. I felt that would be reserve more for forum, ask xxx, advice website, etc.

helixia
http://finding-life-direction-life-purpose.blogspot.com

By: Christian

Christian — Mon, 13 Jul 2009 21:14:05 +0000

10% for knowledge is interesting. I can’t argue with it though, because as a sales trainer, I teach people all the time that so many other things matter more than what you know…when it comes to getting results.

You HAVE to know what you’re talking about to be credible, but you also have to know how to present yourself and get your message across. It’s the whole package that matters.

It’s also fair to point out that without that 10%, you’d be at 90%, which might sound good, except that being in the top 90% of blogs really isn’t saying much :)

By: Alex

Alex — Mon, 13 Jul 2009 20:15:28 +0000

Another good one. It’s great to know that Enthusiasm and Care alone put you at 75% of the equation. One of the best things I read today, for sure.

By: rjleaman

rjleaman — Mon, 13 Jul 2009 19:48:24 +0000

I’m interested in the various reactions to your 10% allocation for knowledge, Andrew: my own first reaction was to question it, but thinking back on some recent disscussions with new bloggers still trying to find the ‘perfect niche’ — it makes sense.

Some reasonable amount of knowledge is necessary as the foundation: any blogger trying to write in totally unfamililar territory is sure to make credibility-killing gaffs before too long. But it’s not necessary to be a complete ‘expert’ on a topic in order to begin to blog about it — any more than a journalist must know all about a feature story before he begins to research and write it. You do need to know enough to know what questions to ask and to process the information you come up with, however…

So, yes, 10% of the Credibililty Pyramid sounds about right. After that, the other three factors kick in, and that’s what empowers the blogger to present information in a way that makes sense and solves problems for the readers.

By: Peter

Peter — Mon, 13 Jul 2009 19:34:36 +0000

Andrew I didn’t say you need to be famous at all. I told you need have some results. Being famouse is just result of that + some other things of course.